From Bartender to Social Influencer, Sammy of @ServedBySammy shares his bartending tips and tricks with home mixologists. Hear his journey as a cocktail creator online including getting over being on camera, being vulnerable and down to earth and helping others craft stunning cocktails at home. DID YOU HEAR? WE’VE CREATED A NEW DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG). To listen to the full episode or hear future episodes of Eat. Drink. Social., subscribe to us on Apple Podcasts, Google Play, Spotify, and more. To stay up-to-date on social ..read more

What started with a trip to a tiki bar has turned into a passion for rum unmatched by few. We sit down with rum influencer Bryan Inman (@therumchampion) who has turned his rum obsession into a thriving online community in under a year. From his recent rum club events to his online rum lover community Bryan is just getting his journey started. DID YOU HEAR? WE’VE CREATED A NEW DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG). To listen to the full episode or hear future episodes of Eat. Drink. Social., subscribe to us on Apple Podcasts, Google Play,  ..read more

In honor of Bourbon Heritage Month we sit down with Master Blender Jackie Zykan who went from blending whiskey to blending fragrances with the launch of ODUOAK. She shares her journey from Old Forester to Hidden Barn and beyond. DID YOU HEAR? WE’VE CREATED A NEW DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG). To listen to the full episode or hear future episodes of Eat. Drink. Social., subscribe to us on Apple Podcasts, Google Play, Spotify, and more. To stay up-to-date on social news, be sure to follow Go Social on Twitter, Facebook, a ..read more

Brooklyn-based Aly Walansky (@alywalansky) has a pretty cool job as a freelance writer covering booze, food and travel. She’s built her career up over the last 20 years and shares what its like being a journalist today, how PR pros can use social media to pitch and where the most underrated travel city may be…Kansas City anyone? Hear more in our latest episode of “Eat. Drink. Social.” DID YOU HEAR? WE’VE CREATED A NEW DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG). To listen to the full episode or hear future episodes of Eat. Drink. Social., subscribe to us o ..read more

From the high-end cocktail bars in Berlin to covering whiskey from Kentucky, Uproxx Editor Zach Johnston (@ztpwhiskey) has seen the whiskey landscape change over the years. We talk with Zach about his take on the what makes a good brand story, limited releases and bourbon influencers. DID YOU HEAR? WE’VE CREATED A NEW DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG). To listen to the full episode or hear future episodes of Eat. Drink. Social., subscribe to us on Apple Podcasts, Google Play, Spotify, and more. To stay up-to-date on social news, be s ..read more

When you want to know a good restaurant or product to try, often you turn to friends and family. East Coast-based Influencer Alyssa La Spisa (@The_Recommendista) decided to give her honest opinions about food and beverage and has created a following of more than 40K followers who trust her insight. She believes your channel should be less about growth goals and more about creating value for your followers and offering a unique perspective.  DID YOU HEAR? WE’VE CREATED A NEW DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG). To listen to the full episode or hear fu ..read more

One of the leading “Drinkstagrammers,” Portland-based Jordan Hughes (@highproofpreacher) shares his journey from photographer to mixologist and author. We talk with Jordan about what makes sip worthy content and how social is shifting from photo to video content.  Hear from more top cocktail photographers like @beautifulbooze, @thesocialsipper and @apartment_bartender on our podcast “Eat. Drink. Social ..read more

Despite calling himself the "un"fluencer, Dirk of @IndianaBourbon has built a whiskey community of more than 30K followers. We talk about the growth of Indiana distilleries, how Hoosier whiskey is coming of age and competing with Kentucky whiskey, and Dirk's belief that to build a brand being active on social is a must.  DID YOU HEAR? WE’VE CREATED A NEW DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG). To listen to the full episode or hear future episodes of Eat. Drink. Social., subscribe to us on Apple Podcasts, Google Play, Spotify, and mor ..read more

After starting with a foodie account Carolyn of @TheSocialSipper pivoted to cocktails and started sharing useful tips both photography and recipes. She honed in on her ideal follower and crafted content to speak to that audience. She stayed laser focused on her audience and asked herself would my ideal follower like this cocktail? She kept her feed bright, colorful and clean and didn’t worry about being on every platform but rather the network her ideal followers would spend their most time on. From Empress Gin to Crate & Barrel, Carolyn has turned her social account into successful partne ..read more

Kentucky, bourbon and mint juleps, oh my! We sit down to talk all things bourbon with Tyler of @louisvillebourbonbuzz. When COVID hit Tyler traded in portrait photography for product photography, mainly whiskey. He shares how Instagram is moving towards video, the best way to capture someone’s attention on TikTok and his views on bourbon trends (Toasted, anyone?) DID YOU HEAR? WE’VE CREATED A NEW DIVISION DEVOTED TO INFLUENCER OUTREACH AND PR: INFLUENCER PR GROUP (IPG). To listen to the full episode or hear future episodes of Eat. Drink. Social., subscribe to us on Apple Podcasts ..read more