Opens. Clicks. Better engagement. These are the goals of email marketing, which makes copywriting much more challenging. Lathan Ehlers, lead copywriter at the VGM Group, gives listeners some of his best tips for writing emails and adapting your copywriting to fit different email formats. Lathan Ehlers is a trained poet, former hotel manager, copywriter, and whiskey connoisseur. He was recently promoted to lead copywriter at the VGM Group in Waterloo, IA. If you want to talk copywriting, marketing strategy, or Templeton Rye, drop him a line on Linkedin: https://www.linkedin.com/in/lathanehlers ..read more

Hey all, thanks for continuing to tune in to the 5 Minute Daily Marketing Podcast. We're making a few changes internally (as outlined in this episode!), so although the show might look and feel a little different, we will be back with new and improved episodes next Monday :) We will be releasing all episodes in VIDEO FORM as well on Facebook, Instagram, and Linkedin under our agency name, Fresh Fuel Marketing. To follow along and check out video episodes, give us a follow on any of these social media platforms: Facebook: https://www.facebook.com/freshfuelmarketing Instagram: https://www.insta ..read more

In our special Saturday full-length episode, Lathan Ehlers, copywriter, chats about whiskey and storytelling, passes on a few of his favorite copywriting tips, and discusses how you can write better emails to get opens, clicks, and better engagement. Lathan Ehlers is a trained poet, former hotel manager, copywriter, and whiskey connoisseur. He was recently promoted to lead copywriter at the VGM Group in Waterloo, IA. If you want to talk copywriting, marketing strategy, or Templeton Rye, drop him a line on Linkedin: https://www.linkedin.com/in/lathanehlers/ Fresh Fuel Website: www.freshfuelmar ..read more

Few things are more important to your marketing than good copywriting. Well-written copy will help you sell. Today, Lathan Ehlers, lead copywriter at the VGM Group, returns to teach you a few general tricks to improve your writing. Lathan Ehlers is a trained poet, former hotel manager, copywriter, and whiskey connoisseur. He was recently promoted to lead copywriter at the VGM Group in Waterloo, IA. If you want to talk copywriting, marketing strategy, or Templeton Rye, drop him a line on Linkedin: https://www.linkedin.com/in/lathanehlers/ 0:36 What’s your process for writing copy for different ..read more

Social media specialist Casey reviews some of her favorite food Instagram accounts and dissects what makes each account successful! Want to see the accounts for yourself? Check out our FB and IGTV versions (with visuals!) www.facebook.com/FreshFuelMarketingwww.instagram.com/FreshFuelMarketing Fresh Fuel Website: www.freshfuelmarketing.com ..read more

Google Tag Manager is an awesome tool that you can use to track and measure actions taken on your website or install Google Analytics! Jacob talks about some of the useful things Tag Manager allows you to do and walks you through the process of setting it up on your Shopify or WordPress website. Fresh Fuel Website: www.freshfuelmarketing.com ..read more

When a customer gives you their email address it’s like gold, because they’re giving you permission to contact them about your brand! Jacob shares 4 email automations you should set up to save time, keep your customers engaged, and make you money ..read more

With the rise of remote work, it's important to make sure your team is staying organized and productive!  Trevor shares his favorite tools for effective remote work including Pomotodo, Basecamp, Slack, and provides other helpful tips. Links: Pomotodo https://pomotodo.com/intl/en/ Slack: https://slack.com/ Basecamp: https://basecamp.com/ Fresh Fuel Website: www.freshfuelmarketing.com  ..read more

Jacob shares Apple’s iconic 1984 commercial which was highly talked about at the time, and is still admired today! He discusses what made the commercial so successful and how we can implement that success in food businesses today. Fresh Fuel Website: www.freshfuelmarketing.com ..read more

Jacob describes the Facebook pixel and shares an example of a coffee roaster selling directly to consumers on Shopify to elaborate on how online food businesses can benefit from using the Facebook Pixel. Please don’t hesitate to contact us with any questions regarding today's episode or with anything else marketing related! Fresh Fuel website: http://www.freshfuelmarketing.com  ..read more