If you've ever wondered what negotiating your first beverage partnership might be like, this episode is for you. Julie Hamil, Senior Director of Food & Nutritional Services at Rochester Regional Health, joins the podcast to walk through her experience bringing to life her organization's first pouring rights agreement. On the episode, Julie discusses the reasons why her organization pursued a beverage deal, what the process looked like (including doing the process 100% virtually), how she handled objections brought up during the project, and what results she has seen ..read more

Can beverage agreements really help you improve employee morale at your organization? Yes! Join us as Heather Neisen, Healthcare Practice Leader, brings 6 real-life examples in which companies used their beverage partnership to bring to life employee engagement programs ..read more

Vending is old, dirty and unhealth, right? Wrong! Many times, when negotiating and creative beverage partnerships, beverage vending is really treated as an after thought. Martin Strobel, Enliven's Aviation Practice Leader, joins us to explain why that's a mistake. In this episode, Martin explains the benefits of a well-thought out vending program, ways to make vending a healthier platform, and how to structure vending to be one of the most profitable ventures in your organization ..read more

"If I go exclusive, won't my beverage sales suffer?" The surprising answer: "No!" On this episode, Monica Harris, Enliven's Director of Operations, shares a few case studies to sho why exclusive or semi-exclusive beverage agreements lead to increased beverage sales and profits ..read more

The major beverage companies have often been named as primary culprits in "the obesity epidemic". Does forging a partnership with one or more of these companies mean you are promoting unhealthy products to your customers and employees? Join us this week as Heather Neisen, Healthcare Practice Leader at Enliven, pushes back on this common misconception, and shares 3 ways that beverage deals - if structured the right way - can promote health and wellness in your organization ..read more

Adopting your first pouring rights agreement means converting your property to the winning beverage company's equipment, products, signage, account teams, ordering and delivery processes, and more. If you are not prepared, it can be a challenge to keep all of the pieces straight. Listen as Michael Kuhn, Enliven's Director of Account Services, shares three insights to help you navigate the conversion stage and handle the process with ease ..read more

What's it like to negotiate your first beverage partnership? How do you ensure your staff don't revolt once you adopt pouring rights? What are the pitfalls to avoid? Ryan Donovan, Director of Avera PACE, joins the podcast to share about his experience with a beverage deal and how he helped his organization achieve 40%+ savings ..read more

Airports can receive a number of benefits (funding, traveler engagement programming, renovated public spaces, sustainability initiatives, etc.) by partnering with a soft drink company in a sponsorship and pouring rights agreement. But what motivates the beverage companies to compete so aggressively for these relationships? How do the largest beverage companies in the world view airports? Martin Strobel, Airport Practice Leader for Enliven, joins the show to discuss three reasons why beverage companies love to partner with airports ..read more

What can a former FBI agent teach us about negotiation? Are you framing your entire negotiation in the wrong way? What makes negotiating with billion-dollar brands different? In this episode, Dan Kelly, Founder and Senior Partner at The Negotiator Guru, sits down to share some practical tips on how to set up your negotiation for the best chance of success ..read more

What's the best way to attract the most dollars in a beverage partnership negotiation? How do you get the attention of the beverage company? How do you incorporate beverage marketing into a traditional "pouring rights" agreement in a way that makes sense for your brand? Rob Waid, former Vice President of Foodservice Sales at PepsiCo, joins us for part 2 of our 2 part series ..read more