For Bitter For Worse was inspired by Shelley and Jeff Elkovich’s long, sparky marriage and love for celebration. When they made the choice to drink less alcohol, they were frustrated by the lack of sophisticated options. They are innovators and flavor-chasers who set out to make the kinds of drinks they enjoyed - cocktails they were proud to serve their friends. This led to delicious drinks containing no added flavors—“natural” or otherwise—and are low glycemic and low carb, sweetened with pure monk fruit, wine grape nectar, or maple syrup. Simply put, they’re delicious AF!  Whether ..read more

Amanda Thomson, CEO and Founder of B Corp Certified Thomson & Scott, was raised on a plant-based, no sugar diet by her health-conscious mother and always had a keen interest as to what’s in her food. She is now leading the global shift to alcohol-free drinking by recently launching game-changing Noughty - the first top quality alcohol-free, organic, vegan, halal, low sugar sparkling. Made of 100% organic grapes, Thomson & Scott prides themselves on using only the best grapes for our Noughty bottles. Their organic grapes are grown with minimal intervention in the harvesting and producti ..read more

Better Rhodes is the place where anyone and everyone trying to find tasty alcohol-free options can come and find the best that the AF market has to offer. Better Rhodes was born when founder, Chris Becker, couldn't find more than a few alcohol-free options. Even once he found them it was very expensive to buy a 6-pack from each company. This is where Better Rhodes comes into play. They are an online marketplace that  strives to give you the best alcohol-free options from all over the globe in one place at a reasonable cost. Their goal: make alcohol free taste great, easy, and afforda ..read more

Over a decade ago Ted Fleming, Founder & CEO of Partake, gave up alcohol due to a medical condition but missed the taste and discovery of new craft beers. But more than that, he missed the social connection that comes from sharing a drink with a colleague after a hard day's work or joining in to celebrate special occasions with family and friends. So a friend suggested that he try non-alcoholic beer. The problem was most of the non-alcoholic beer he tried tasted awful, and there was almost nothing in terms of variety. Unfortunately the long-standing stigma surrounding non-alcoholic beer ha ..read more

Wilderton Founders Brad Whiting and Seth O’Malley came together for a new vision of distilling. Brad, a liquor industry veteran, longed for drink options that would celebrate the complexity and experience of a traditional spirit but that paired better with an active lifestyle. Seth, an expert distiller, had a passion for botanicals and was feeling constrained by the limited flavors celebrated in spirits. When the two connected, the answer was clear: they set out to create distilled spirits rooted in flavor, unbound by alcohol. With Oregon’s adventurous spirit as their guide, Seth and Brad began ..read more

Spiritless started from a simple premise — that you can make a cocktail that isn’t a cocktail, one that everyone can enjoy. Creating a non-alcoholic spirit in the birthplace of bourbon isn’t for the meek and mild. But the Spiritless team’s history of entrepreneurship, coupled with their decades of full-proof spirits experience, told them it could be done. Their early efforts at distilling non-alcoholic spirits were mixed, at best. (If you’re picturing a PVC pipe and a popcorn machine, well, you’re not too far off.) Undaunted, they kept experimenting. Taste-testing. Tinkering. The result was Ke ..read more

Element Shrub started in 2013 when Charlie and his wife Angela were involved in a small, non-profit that foraged local fruit. Through this organization, they learned various techniques to preserve fruit. Around the same time, Angela was pregnant with their first child and began craving something that had the complexity of a cocktail but that was healthy, made with real ingredients and, of course, had no alcohol. One day, after harvesting 400 pounds of crabapples, they were looking for recipes for their bounty and came across the concept of “shrubs”. They learned that shrubs (not small bushes ..read more

Mocktail Club provides all natural ready-to-drink premium crafted cocktails with superfruits, tannins, rich flavors, as well as prebiotics and antioxidants. Mocktail Club is perfect for people who want a healthier lifestyle and alternative to alcohol but still want the kick. Mocktail Club emerged when Pauline Idogho, Founder & CEO of Mocktail Club, was looking for exciting and healthy non-alcoholic options, but found limited options with rich and interesting flavors. In her quest to maintain her social experiences and inspired by her global travels, she began creating bold and daring ..read more

TÖST is a dry sparkling beverage that provides the celebratory air of Champagne without the alcohol. It’s made of an all-natural blend of white tea, white cranberry, and ginger and lets you enjoy both the health benefits of sparkling water and the thrill of sparkling wine. TÖST got its start at some of the country's finest restaurants and hotels and quickly became a favorite of chefs and culinary experts who appreciate its quality, versatility, and style. They started hearing more and more about how much people were drinking and loving TÖST, so they made it available to a larger audience and a ..read more

Emree Woods could have never anticipated that her first pregnancy in 2017 would inspire the non-alcoholic beer brand, Rightside Brewing. While not being able to drink during her pregnancy, she realized there were no authentic tasting non-alcoholic beer brands, only the big brands that had been around for seemingly forever. She saw an opportunity in the non-alcoholic brewing space for a great tasting craft option. Health and wellness were always a priority before and after her pregnancy, and drinking always seemed to contradict this lifestyle. Her entrepreneurial spirit was enveloped with the i ..read more