In this episode, we will be delving into the latest trends in LiveOps and how game studios are utilizing live events to increase player engagement and revenue. Expert analysts from GameRefinery, a Liftoff Company, will discuss their new Live Events Tracker tool, which enables game developers to stay ahead of the competition by comparing and analyzing live events across various games and genres. In the wake of Apple's groundbreaking App Tracking Transparency framework, it has become more important than ever for game developers to retain their players and find new ways to generate income. Join ..read more

Say farewell to The Mobile GameDev Playbook, as we introduce the new and improved Mobile Games Playbook, brought to you by Liftoff.  Investing in young talent is crucial for the growth and development of the game development industry because it brings fresh perspectives, new ideas, and diverse backgrounds to the industry, which is vital to safeguard the future of game development.  Join us as we delve deeper into why nurturing and investing in young people is essential and how it can benefit the industry in the long run. In this episode, we talk to Yahsir Qureshi, the VP and Head ..read more

Is there room for others to succeed in a market dominated by so few companies? Join us as we explore the current state of the mobile shooter market, the top games dominating the market, their market shares, and the different types of shooters available. You won't want to miss our overview of games like CoD: Warzone Mobile, Arena Breakout, Undawn Vitality, Division Mobile, Destiny Mobile, and Valorant. We'll also explore the recent game cancellations from EA, including Apex and Battlefield, and examine, amongst others, the intensity of live-ops for the top shooters, content cadence, and poss ..read more

Why have some of the biggest names in the industry pivoted away from gacha-based monetization systems? Join us as we explore the response from players to these changes in popular games like Brawl Stars, Mario Kart, Diablo Immortal, Mobile Legends: Bang Bang, Overwatch, Marvel Snap, and Arena Breakout. We'll examine how these changes have affected players' progression and gameplay experience and take a closer look at the impact these changes have had on the mobile gaming industry. Learn about the challenges facing mobile game developers when it comes to removing gachas and changing progre ..read more

Why have some of the biggest names in the industry pivoted away from gacha-based monetization systems? Join us as we explore the response from players to these changes in popular games like Brawl Stars, Mario Kart, Diablo Immortal, Mobile Legends: Bang Bang, Overwatch, Marvel Snap, and Arena Breakout. We'll examine how these changes have affected players' progression and gameplay experience and take a closer look at the impact these changes have had on the mobile gaming industry. Learn about the challenges facing mobile game developers when it comes to removing gachas and changing progre ..read more

What makes Marvel Snap such a hit? In this episode of the Mobile GameDev Playbook, we review Marvel Snaps’ success, key features, and the first major update. We also discuss the game’s monetization, thoughts on its future and the overall CCG genre. Joined by Joel Julkunen, Head of Analytics and Chief Game Analyst, Erno Kiiski, from GameRefinery, a Liftoff Company.  You can find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook ..read more

What trends and features to look forward to in 2023! In this episode of the Mobile GameDev Playbook, we’re joined by Wilhelm Voutilainen and Teemu Palomäki, Chief Game Analysts from GameRefinery, a Liftoff Company, to discuss key trends in 2023.  We discuss upcoming releases, potential new genres, and exciting trends. We also cover shooter games, predictions for monetization changes, events trends, and what will happen with blockchain games in 2023. You can find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for list ..read more

Examining the merge genre and EverMerge. In this episode of the Mobile GameDev Playbook, we’re joined by Sergey Neskin, the CEO & co-founder of Neskin Games, and Chief Game Analyst Kalle Heikkinen from GameRefinery, a Liftoff Company, to discuss the hit mobile game EverMerge: Merge 3 Puzzle. We cover what inspired the game, the growth of the merge genre and how it’s evolved, interesting trends, and predictions for the future of merge games. We also look at some standout releases, the trends in gameplay events and features, as well as trends in monetization.  You can find The Mobil ..read more

What were the hottest mobile game design trends in 2022?  In this episode, we look back at 2022 and reflect on the biggest trends that happened in mobile games. Joining us are our resident experts and Chief Game Analysts from GameRefinery, a Liftoff Company, Kalle Heikkinen and Erno Kiiski. We examine some standout releases, trends in gameplay events and features as well as trends in monetization.  You can now find The Mobile GameDev Playbook on GameRefinery’s Youtube channel.  Please subscribe and leave a review! Thanks for listening,  The Mobile GameDev Playbook ..read more

How can brands get their IPs into mobile games? In this episode, we discuss the complexities and processes of how brands and licenses can get their IPs into mobile games. Joining us from Layer Licensing is CEO and Founder, Rachit Moti, and from Tilting Point is Chief Business Officer, Asi Burak, as well as resident expert from GameRefinery, a Liftoff Company, Chief Game Analyst Kalle Heikkinen. We examine the challenges encountered in licensing, interesting trends and collaborations, how games make money from IPs, and what Layer aims to change.  You can now find The Mobile GameDev Play ..read more