Episode 55: From Niche to Global - Top Tips to Cracking the Lucrative Japanese Mobile Market
Mobile Games Playbook
by Liftoff
1w ago
Join us as we explore the ever-evolving Japanese mobile market. In this episode, we set our sights on the lucrative world of Japanese mobile games. We’ll dive into player preferences, effective monetization strategies, and the cultural nuances that influence this thriving market. Join industry experts Teemu Palomäki, Chief Games Analyst, and Sonja Skoglund, Games Analyst at GameRefinery, a Liftoff Company, as they discuss actionable insights to help you navigate the unique opportunities and challenges that the Japanese mobile scene presents. Don’t forget to subscribe, leave a review, and che ..read more
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Episode 54: Unlocking LiveOps Success - Lessons from Mobile GameDev Award Winners
Mobile Games Playbook
by Liftoff
1M ago
Discover the strategies that drive award-winning LiveOps! In this episode, we analyze the Mobile GameDev Award winners, revealing their secrets to boosting engagement and revenue. Join host Jon Jordan and GameRefinery experts Erno Kiiski, Kalle Heikkinen, and Jiri Saarinen as they break down the essential components of successful LiveOps. Learn how to master collaborations, competitions, seasonal events, minigames, and compelling narratives. Get actionable insights to level up your own LiveOps strategy, whether you're an indie developer or an established studio. Discover the key metrics that ..read more
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Episode 53: Predicting the biggest mobile game trends in 2024
Mobile Games Playbook
by Liftoff
4M ago
Join us as we explore the latest trends, challenges, and innovations in mobile game design for 2024.  In this episode, we’re looking at the most prominent trends to shape the mobile games landscape for the year ahead. We’ll dive into the anticipation surrounding upcoming game releases and explore key trends poised to dominate the industry. Join industry experts Wilhelm Voutilainen, Sr. Chief Game Analyst, and Kalle Heikkinen, Chief Game Analyst at GameRefinery, a Liftoff Company, as they delve into the exciting mobile game releases of the year. Don’t forget to subscribe, leave a review ..read more
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Episode 52: Exploring the top five trends that dominated 2023
Mobile Games Playbook
by Liftoff
5M ago
Join us as we explore the latest trends, challenges, and innovations in mobile game design. As 2023 comes to a close, we’ll uncover the latest trends dominating mobile games and driving changes within the industry in this episode. We’ll explore the innovative ways games differentiate themselves in the market and elevate player engagement. And reflect on the standout moments in the mobile gaming industry in 2023.  Join industry experts Teemu Palomäki, Chief Game Analyst, and Inka Reinola, Game Analyst at GameRefinery, a Liftoff Company, as they reflect on the industry’s standout moments ..read more
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Episode 50: The top three trends in the Chinese mobile game market in 2023
Mobile Games Playbook
by Liftoff
5M ago
Welcome to the 50th episode of the Mobile Games Playbook podcast! We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey. In this special edition, we’re taking a deep dive into the dynamic world of mobile gaming in China. We’ll discover what makes China an unrivalled hub for mobile gaming as we delve into the fascinating phenomenon of popular mobile games. We’ll also uncover the profound impact of government regulations on the industry, spanning from game approvals and content restrictions to censorship. We’ll also predict h ..read more
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Episode 51: How to navigate the evolving advertising and revenue landscape
Mobile Games Playbook
by Liftoff
6M ago
Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely. We'll discuss the constantly evolving dynamics of advertising and revenue, as well as the transformative impact of AI and user acquisition strategies. Don't forget to subscribe, leave a rev ..read more
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Episode 51: How to navigate the evolving landscape of advertising and revenue
Mobile Games Playbook
by Liftoff
6M ago
Join us as we explore the latest trends, challenges, and innovations in mobile game design, advertising, and revenue generation. In this episode, we thoroughly examine the mobile gaming landscape, focusing on the constantly evolving dynamics of advertising and revenue with industry experts Kenneth Wong, Senior Director of Ads Revenue at Scopely, and Yimin Gu, Director of Performance Marketing at Scopely. We'll discuss the constantly evolving dynamics of advertising and revenue, as well as the transformative impact of AI and user acquisition strategies. Don't forget to subscribe, leave a rev ..read more
Visit website
Episode 50: The top 3 trends in the Chinese mobile game market in 2023
Mobile Games Playbook
by Liftoff
7M ago
Welcome to the 50th episode of the Mobile Games Playbook podcast! We're thrilled to have reached this milestone; thank you to all the listeners who’ve been a part of this amazing journey. In this special edition, we’re taking a deep dive into the dynamic world of mobile gaming in China. We’ll discover what makes China an unrivalled hub for mobile gaming as we delve into the fascinating phenomenon of popular mobile games. We’ll also uncover the profound impact of government regulations on the industry, spanning from game approvals and content restrictions to censorship. We’ll also predict h ..read more
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Episode 49: Chocobo on-the-go - Exploring Final Fantasy on mobile
Mobile Games Playbook
by Liftoff
8M ago
Join us as we explore the exciting world of Final Fantasy. In this episode, we'll uncover the legacy of this iconic franchise within the JRPG genre and its transformative impact on the world of mobile games. From its inception to its latest mobile adaptations, we'll discuss Final Fantasy's remarkable evolution and ability to captivate a new generation of gamers. We’ll look into how Final Fantasy's success in mobile gaming is tied to its monetization strategies and what truly sets Final Fantasy games apart, from their captivating stories and immersive gameplay to their stunning visuals. Beyon ..read more
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Episode 48: Pikachu, I snooze you! Mastering the dream world with Pokémon Sleep
Mobile Games Playbook
by Liftoff
8M ago
Join us as we unravel the exciting details of the latest addition to the Pokémon universe: Pokémon Sleep. This innovative app has taken the concept of gamification to a whole new level by transforming how we approach sleep. Are there benefits to merging gaming with sleep? Find out how Pokémon Sleep stacks up against other sleep-related apps. We'll delve into the unique features that make Pokémon Sleep a standout experience and explore how it integrates into the broader Pokémon ecosystem. But that's not all; we’ll discuss if there could be plans to extend its reach beyond sleep and venture int ..read more
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