Guest: Holly is a seasoned social media and marketing professional with over 10 years of diverse experience spanning medical practices, retail/e-commerce, and non-profit sectors. Five things you’ll learn from this episode: 1. Understanding the role of social media professionals 2. How to manage a work/life balance as a social media professional  3. Why your company’s social media isn’t working 4. How trust and flexibility with your social media team can improve your content  5. The importance of community engagement   Quotables “There’s a lot of misconception that social media ..read more

In this episode, Linda Rutherford joins On Top of PR host Jason Mudd to discuss her take on current airline crises and go into depth about Southwest’s crisis communication plan and how they’ve managed their past crises. Guest: Linda Rutherford is the Chief Administration Officer for Dallas-based Southwest Airlines, the nation's largest airline in terms of domestic Customer boardings. Linda is known for creating and leading powerful teams that equip, empower, and engage the business to serve its people and customers. Five things you’ll learn from this episode:  1. Linda’s take on current ..read more

Guest: John Hewitt is a renowned entrepreneur who has made a significant impact in the business world through his innovative ideas and strategic thinking. He is best known for his success in the tax preparation industry, having founded two of the largest tax preparation companies in the U.S. Five things you’ll learn from this episode:  How to use PR to build your credibility  How PR efforts can MAKE you money  The mindset needed to take advantage of PR opportunities  Where to start when looking for PR opportunities  Why maintaining relationships with journalists is i ..read more

Guest: In this solocast, On Top of PR host Jason Mudd discusses why time is of the essence. Media relations require quick responses because reporters are typically on deadline; therefore, Jason goes into depth about how to be more timely and responsive to journalists’ inquires. Five things you’ll learn from this episode: Why time is of the essence for media relations How to be more timely and responsive to journalists  Why you should pad deadlines The definition of newsjacking What to do in 2024 for better media relations     Quotables “In the news business, time is of the e ..read more

Steve Cody joins On Top of PR host Jason Mudd to discuss Steve’s book, “The ROI of LOL,” and how effective comedy within the workplace is. Guest: Steve is the author of “The ROI of LOL: How Laughter Breaks Down Walls, Drives Compelling Storytelling, and Creates a Healthy Workplace.” He’s also a comedian, climber, and dog lover, but not necessarily in that order. Five things you’ll learn from this episode: What compelled Steve to write “The ROI of LOL”  The reaction of comedy in the workplace Why humor/laughter is so important for companies  How a company can measure the ROI of LO ..read more

Dan Gaynor joins On Top of PR host Jason Mudd to discuss the importance of a company narrative, how to craft and measure a narrative, the future of corporate narratives, and much more. Guest: Dan Gaynor is the co-founder of Kelp Data, the first AI-powered platform for corporate reputation, which was acquired last year by Signal AI. Serving nearly half of the Fortune 500, Signal AI's data analytics platform delivers industry reputation insights and benchmarks hundreds of companies — enabling communications and marketing executives to shift their strategies, capitalize on emerging opportunities ..read more

Antony Cousins discusses GPTs and how to use them in PR with host Jason Mudd. Guest: Our episode guest is Antony Cousins, Executive Director for AI Strategy at Cision. Antony is an accredited public relations practitioner who honed his PR and communications expertise in a variety of roles in UK Government organizations, including the Ministry of Defence, Home Office, and Cabinet Office. Five things you’ll learn from this episode: What GPTs are  Implications GPTs have in the PR industry What autopilot AI is How to build GPTs How to prepare your employees for a world with AI Quotables ..read more

Jason Mudd discusses editorial calendars and how to use them to pitch to publications Guest: Our episode guest is Jason Mudd, CEO of Axia Public Relations.  Five things you’ll learn from this episode:  What editorial calendars are  Different types of media you can find editorial calendars for  How to use editorial calendars to help determine pitches  How to get/find a publication’s editorial calendar  How to pitch once you have an editorial calendar  Quotables  “Editorial calendars are a tool that is used predominantly by print and digital publicat ..read more

Tina with IPR discusses the data around local journalism and how we as PR professionals can help it survive. Guest: Our episode guest is Tina McCorkindale, CEO of the Institute for Public Relations. She serves on boards of several industry associations and has received several awards for her contributions to the profession. Five things you’ll learn from this episode:  What the Institute for Public Relations is and what it does  Statistics on misinformation and disinformation  Who people trust not to spread disinformation  How disinformation affects elections and other i ..read more

Tom Ciuba and Jason Mudd discuss crisis communications, crisis plan creation and updates, and social media management in the latest On Top of PR episode. Guest: Our episode guest is Tom Ciuba, Vice President of Communications at Genesee & Wyoming. His diverse background includes roles in consumer PR, association marketing, and employee communications. Five things you’ll learn from this episode: What’s considered a crisis and issue management Why you should hire an outside agency to establish your crisis plan How to update your crisis plan How to manage social media chatter during a crisi ..read more