SEO spam is a big problem for plumbing companies. For most plumbers, they fight spam from competitors who use black-hat SEO in an attempt to manipulate Google’s algorithm. Some plumbers, however, are the ones utilizing the spam.  In the following podcast, Nolen and Jason discuss the trap of SEO spam for plumbing companies. What is SEO Spam for Plumbers? SEO spam is the intentional practice of engaging in black-hat SEO practices that provide no value to users. SEO spam includes: Mass-producing city pages. Claiming Google My Business listings with fake addresses. Publishing low-quality bl ..read more

At HVAC-Plumber SEO Webmasters, we understand how to generate plumbing leads for companies. However, some contractors prefer to buy plumbing leads from 3rd-party vendors, which shall remain nameless.  In today’s The Plumbing SEO Podcast, Nolen and Jason discuss this topic: Do you want to buy leads or build a brand? Should Plumbers Buy Leads or Build a Brand in 2022? Everyone can agree that plumbing companies want more customers. The disagreement is about how to get them. Many plumbers resort to buying leads from 3rd parties. While there’s nothing wrong with this strategy, it limits your ..read more

The most successful plumbers have a marketing-driven mindset. At Plumbing Webmasters, Nolen Walker knows this first-hand. Not just because he’s worked with thousands of plumbing companies over the past decade, but because he once ran a home service business himself. In today’s The Plumbing SEO Podcast, Nolen and Jason discuss the importance of a plumber marketing mindset in 2022. Enjoy the episode below: Principles of The Plumber Marketing Mindset We hear about mindsets in business, athletics, and other competitive forums. But how do plumbers get into the right attitude? The truth is that man ..read more

Every year some hotshot marketer poses the question, is plumber SEO dead? It’s a clickbait question to garner attention. Here’s the truth: SEO ethics, skills, and competence are dead, but the practice is alive and well. At Plumbing Webmasters, we decided to ask a better question for today’s podcast episode, is SEO B.S.?  Table of Contents SEO Sales Are B.S. in 2022 Why Lead Generation Overtook SEO SEO is Still Over 70% of Search Plumber SEO is Not Dead SEO Sales Are B.S. in 2022 The sales routine of SEO marketers is B.S. in 2022. For example, most SEO companies call rando ..read more

At Plumbing Webmasters, every new client we speak with has been screwed by a digital marketing company at some point in their careers. Unfortunately, while there are a few good digital marketing agencies for plumbers, most web companies are horrible. In today’s The Plumbing SEO podcast episode, Nolen and Jason breakdown why most agencies are B.S. Why Plumbing Marketing Companies Are B.S. Most marketing companies are B.S. for the same reasons. They are companies run by salespeople with no SEO knowledge who manipulate the plumber into a long-term contract. Then, once they rope in the plumb ..read more

The industry can be tough to navigate when it comes to plumbing contractor marketing. Plumbers are constantly bombarded with calls from marketing agencies offering new shiny objects in the form of white-label features. But unfortunately, marketing is about salesmanship in many respects, which is bad for the plumber. In today’s The Plumbing SEO Podcast, Nolen and Jason discuss slap on plumber marketing, which looks behind the curtain at how modern salespeople present the marketing process to local plumbing companies. Marketing Sales Pitches for Plumbing Companies The marketing industry is ..read more

Strong brand signals increase conversions for plumbing companies in 2022. If you’ve ever wondered why SEO works for some people and does not work for others, the answer is in the brand. A well-known plumbing company with a branded presence typically dominates online and grows its business over time. In today’s The Plumbing SEO podcast episode, Nolen and Jason dive into the importance of branding for conversion rates. You can watch the video version of the podcast below: What is a Plumbing Brand? A plumbing brand is an intangible concept rooted in consumers’ perception of a company, product, o ..read more

Nolen and Jason discuss user intent on today’s Plumbing Webmasters podcast. One of the most significant changes in Google’s algorithm has been user intent in the past decade. As a result, websites from 12 years ago that once dominated have lost out to websites targeting specific intent. What is User Intent? User intent is Google’s perceived intent of search queries based on large-scale data analysis. If x amount of people who search for plumbing click on a plumbing service website, Google concludes that the term’s primary intent is to locate a plumbing service rather than general information ..read more

In the following post, HVAC-Plumber SEO Webmasters outlines seven steps to create the best plumber referral program in 2022. As a plumber, you can never have too many leads. Leads can make or break your business. However, some grass-roots marketing strategies are still incredibly effective for lead generation campaigns. Case in point: referral programs.  Why are referral programs for a plumber still so effective in 2022? Well, for one thing, a staggering amount of the consumer population prefers word-of-mouth referrals to any other form of research or advertising.  Another critical ..read more

We work directly with plumbers, so we know firsthand that many are still using old CRM or Customer Relationship Management methods. While there is nothing wrong with the old ways, plumbing CRM software can increase efficiency and productivity. However, how small plumbing operations handle customer relations usually holds them back. Still, choosing the right CRM software can be a challenge in and of itself. So in the following post, Plumbing Webmasters presents a guide for selecting the right CRM software. We will also describe what CRM software can do for your business and the advan ..read more