Many gym owners complain that they feel like they're throwing money into a black hole with Facebook ads without seeing any return. Have you noticed a drop in your Facebook ad performance in early 2024? Although the situation is improving now, there was a period when leads were captured but remained unresponsive despite calls, texts, and emails – like they were not genuine, but bot-generated to boost ad stats without actual engagement. This issue with Facebook has led Tim and Randy to address a common marketing mistake among gym owners: putting all their eggs in one basket – specifically, the F ..read more

“I'm making money while I’m sitting here in the cafe, and I don't even have to be at work on Monday.” How many professionals can say something like this? Definitely not many. Doctors, lawyers, professors, pharmacists, dentists – these traditional professionals are highly respected. However, their careers constantly require them to trade time for money. That’s something gym owners don’t have to do. Of course, when you decided to become an entrepreneur and probably leave your 9 to 5, you definitely traded 40 hours and a steady paycheck for 80 hours and no stability. But as soon as you grow your ..read more

Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms grow smoothly.  Why does this happen? Well, their secret lies in delegating tasks and giving the team the power to make decisions. This strategy not only improves efficiency but also empowers the staff, creating a proactive and independent team culture. To step back from day-to-day operations, gym owners need to overcome their control issues and the urge to micromanage. This means hiring competent staff and setting up systems and SOPs so that t ..read more

Would you buy what you’re selling if you walked into your gym? This is something gym owners and personal trainers should consider, especially given the fitness industry's not-so-great image. And, to be honest, the bad reputation is justified because there's been years of low-quality stuff out there. Why does this happen? Most of the time, the problems stem from not being professional enough and lacking clear regulations. These issues get worse with varying quality of services, messy rules, and contracts that leave customers unhappy. But here’s a thought: what if, instead of just going along wi ..read more

This is the million-dollar question (literally): How does a gym reach the $1M milestone? Tim and Randy have the answer, and they're eager to share it through a unique event designed specifically for gym owners aiming for success. They're pulling back the curtain at an in-depth event at Legacy Personal Training in Scottsdale, AZ. Attendees will get a firsthand look at everything from daily operations to client training methods, pricing strategies, and how to run winning ad campaigns. In just two days, attendees will dive deep into the four pillars of gym success: attraction, conversion, deliver ..read more

Just like other entrepreneurs, gym owners often find themselves caught in a never-ending cycle of busyness, finishing each day worn out and still feeling behind on their to-do list. If only a day had like 36 hours…  A 36-hour-day is something out of our reach, but there is a tool that could help you accomplish more in a week than you did in a month. It is called Motion, and it can help you organize your chaotic schedule and ensure you focus on what truly matters. You’re probably skeptical, and it’s understandable, but isn’t it too tempting to ignore something that promises freedom from yo ..read more

Have you ever wondered why the same marketing strategy succeeds in one market but fails in another? Often, it's because gyms take the easy road, neglecting the hard work of crafting a message that speaks directly to potential clients. In this episode, Tim and Randy discuss this topic, sharing insights from their experience and a game-changing meet-up with marketing guru Todd Brown.  They describe how attending a workshop, which cost them $12,000, completely changed their approach to tailoring marketing for diverse groups. They point out the importance of creating marketing messages that r ..read more

It's tough to be just another fish in the sea. And if you're running a large group training gym, that's exactly your business's position. Although large group sessions have their charm, they're not the golden ticket to business growth or client satisfaction they once were. These days, more and more gyms are leaving this model behind. Tim’s gym did just that 14 years ago, switching to a semi-private model. And that proved to be a true game-changer. Semi-private training strikes the perfect balance between personal attention and group atmosphere. Each client has their own tailored workout plan ..read more

Tim's journey into the fitness business wasn't a typical success story. He was working in construction management when he decided to open his own gym, although he had no experience in the industry before that. He wanted to create the perfect workout space and planned to fill his gym with equipment he personally loved. However, his dream quickly hit a wall – the gym wasn't making money because the model he loved failed to meet market demands. As his rent abatement period was nearing its end, Tim sought advice from a consultant, who introduced him to semi-private training. This model required a ..read more

Many gym owners think the number of members defines success. But that’s not true. What truly matters is not how many people walk through the door but the revenue each member brings in. (After all, revenue is what pays the bills). So, like in any business, your main focus should be on maximizing net profit and ensuring that what came in isn't just for show but has real financial backing. If you want to build a solid business foundation for future growth, you need systematic processes and a focus on recurring revenue over base operating expenses. However, the real transformation occurs when you ..read more