Many owners think that 6-week challenges are the secret to boosting their gym's revenue and membership. This challenge is a fitness promotion where participants pay a fee to commit to hitting a weight loss target in six weeks. If they stick to the diet and exercise plan and achieve their goal, they get their money back. If not, they must decide whether to continue at a cost or leave the program. As you see, it's all about getting results fast. It means that these challenges promise quick cash and a flood of new clients. It might sound like the perfect solution for financial issues. But what se ..read more

Ever thought partnering with a chiropractor or physical therapist would bring a flood of new clients to your gym? Many gym owners have hoped for that. But reality has a different story to tell. Partnering with external services often falls short of expectations, especially when it comes to bringing in new clients. So, instead of counting on those referrals, a smarter move for gym owners might be to develop in-house services that integrate seamlessly with their current offerings. For instance, adding stretch therapy to gym services perfectly meets clients' needs. It also gives gym owners comple ..read more

Faced with a tough choice in your business? Data could be the key to making the right call. A few years back, the gym here was deeply attached to the large group training model. It was a fun and exciting place with lots of enthusiastic people. But there was a problem. Even though people liked the gym, many didn't stay for long, and the gym's income wasn't steady. An analysis of client retention data was the only way to figure out a solution. What he found was eye-opening. Higher-paying, semi-private clients were staying three times longer than group training clients. With the data providing cl ..read more

As a gym owner, have you ever wondered why some clients stay with you for years while others come and go? Many gym owners underestimate this task by assuming immediate readiness from prospects without proper engagement. Converting a prospect into a paying client who will stick with you for a long time requires a lot of nurturing. The vast majority of potential gym clients are unaware of their need for your services or haven't considered your gym as a solution. Tim and Randy stress the importance of understanding where potential clients are in their awareness journey. From being completely unaw ..read more

It's July! This is a crucial time to take stock. Have you achieved 50% of the goals you set for your gym in January? Are you on pace to hit your targets?  If not, where are you falling short, and what adjustments can you make to get back on track? If you haven't been tracking your gym's performance, now's the wake-up call you need. Without goals and data, success becomes entirely random. Data allows you to adjust your strategy mid-year. Maybe a marketing campaign needs a refresh, or perhaps it's time to introduce a new pricing structure. Remember, this is about your livelihood. Your gym l ..read more

Have you ever felt frustrated by clients who come for free trials but never commit? You’re definitely not alone.  Many gym owners think free trials are the golden ticket to new memberships. But they’re wrong.  Free trials attract low-quality leads and devalue the services your gym offers. You might get a bunch of potential clients, but they are often people who could never afford your services in other ways. Or even if they could, they won’t see the value of your offer. At the end of the day, why would they pay for something they got once for free? In this episode, Tim and Randy expl ..read more

More and more gym owners are realizing that Facebook marketing isn't what it used to be. Even though many still depend heavily on it, this shift can be a chance to explore more effective ways to reach new clients. This episode introduces a tool that offers gym owners much better results than they could ever expect from Facebook ads. Tim and Randy sit down with David Carroll, founder of DOPE Marketing, which specializes in direct mail and data-driven marketing strategies. Yes, direct mail probably makes you immediately think of the inefficiencies of traditional campaigns. But David's company ha ..read more

Almost every gym owner has been there: a personal trainer leaves and takes clients with them. Some of them were in this situation more than once.  It's a huge issue in the fitness industry, and a major headache. How do you stop trainers from walking away with your clients?  Sure, contracts are one way to handle it, but if your gym doesn’t have a solid system to keep clients loyal, no contract can save you from the loss of clients or the costs of endless legal battles. This episode, Tim and Randy are sharing four strategies they've successfully used in their gym to tackle this problem ..read more

Many gym owners are chained to their gym. Maybe not literally, but no matter how hard they work, they can't step away without everything falling apart. In addition to lacking systems, doing everything on their own, and micromanaging, one of the main reasons for this is because they are constantly stepping in to cover for missing staff. These gym owners are always the go-to person for every little thing — from fixing toilets to making sales calls. Are you recognizing yourself in this picture? Then this episode is the one you don’t want to miss because Tim and Randy discuss how to break this cyc ..read more

Starbucks coffee tastes the same no matter where you go. Ever wondered why? Because of their systems. And did you know that you can (and should) apply the same principles to your gym? Systems are not just a buzzword. They're structured processes designed to ensure your business runs smoothly and efficiently. Having efficient systems in place can benefit not just your clients but also your coaches and, most importantly, you as the owner.  There are four systems your gym's operations can benefit from: delivery, ascension, conversion, and attraction. In this episode, Randy and Zach break dow ..read more