Why Own a Gym? Beats Being a Doctor or Lawyer!
Built To Grow Fitness Business
by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
4d ago
“I'm making money while I’m sitting here in the cafe, and I don't even have to be at work on Monday.” How many professionals can say something like this? Definitely not many. Doctors, lawyers, professors, pharmacists, dentists – these traditional professionals are highly respected. However, their careers constantly require them to trade time for money. That’s something gym owners don’t have to do. Of course, when you decided to become an entrepreneur and probably leave your 9 to 5, you definitely traded 40 hours and a steady paycheck for 80 hours and no stability. But as soon as you grow your ..read more
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Easiest Way To Remove Yourself From Day to Day Operations
Built To Grow Fitness Business
by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
1w ago
Many gym owners are trapped in their businesses, constantly putting out fires. Yet others seem to enjoy their freedom to the fullest as their gyms grow smoothly.  Why does this happen? Well, their secret lies in delegating tasks and giving the team the power to make decisions. This strategy not only improves efficiency but also empowers the staff, creating a proactive and independent team culture. To step back from day-to-day operations, gym owners need to overcome their control issues and the urge to micromanage. This means hiring competent staff and setting up systems and SOPs so that t ..read more
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The Industry Has A Bad Rep
Built To Grow Fitness Business
by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
1w ago
Would you buy what you’re selling if you walked into your gym? This is something gym owners and personal trainers should consider, especially given the fitness industry's not-so-great image. And, to be honest, the bad reputation is justified because there's been years of low-quality stuff out there. Why does this happen? Most of the time, the problems stem from not being professional enough and lacking clear regulations. These issues get worse with varying quality of services, messy rules, and contracts that leave customers unhappy. But here’s a thought: what if, instead of just going along wi ..read more
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Million Dollar Model Mastery
Built To Grow Fitness Business
by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
2w ago
This is the million-dollar question (literally): How does a gym reach the $1M milestone? Tim and Randy have the answer, and they're eager to share it through a unique event designed specifically for gym owners aiming for success. They're pulling back the curtain at an in-depth event at Legacy Personal Training in Scottsdale, AZ. Attendees will get a firsthand look at everything from daily operations to client training methods, pricing strategies, and how to run winning ad campaigns. In just two days, attendees will dive deep into the four pillars of gym success: attraction, conversion, deliver ..read more
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Get More Done in One Day Than a Whole Week
Built To Grow Fitness Business
by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
2w ago
Just like other entrepreneurs, gym owners often find themselves caught in a never-ending cycle of busyness, finishing each day worn out and still feeling behind on their to-do list. If only a day had like 36 hours…  A 36-hour-day is something out of our reach, but there is a tool that could help you accomplish more in a week than you did in a month. It is called Motion, and it can help you organize your chaotic schedule and ensure you focus on what truly matters. You’re probably skeptical, and it’s understandable, but isn’t it too tempting to ignore something that promises freedom from yo ..read more
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Don't Underestimate The Task At Hand
Built To Grow Fitness Business
by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
3w ago
Have you ever wondered why the same marketing strategy succeeds in one market but fails in another? Often, it's because gyms take the easy road, neglecting the hard work of crafting a message that speaks directly to potential clients. In this episode, Tim and Randy discuss this topic, sharing insights from their experience and a game-changing meet-up with marketing guru Todd Brown.  They describe how attending a workshop, which cost them $12,000, completely changed their approach to tailoring marketing for diverse groups. They point out the importance of creating marketing messages that r ..read more
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Switch To Semi-Private
Built To Grow Fitness Business
by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
1M ago
It's tough to be just another fish in the sea. And if you're running a large group training gym, that's exactly your business's position. Although large group sessions have their charm, they're not the golden ticket to business growth or client satisfaction they once were. These days, more and more gyms are leaving this model behind. Tim’s gym did just that 14 years ago, switching to a semi-private model. And that proved to be a true game-changer. Semi-private training strikes the perfect balance between personal attention and group atmosphere. Each client has their own tailored workout plan ..read more
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A Problem For Every Solution
Built To Grow Fitness Business
by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
1M ago
Tim's journey into the fitness business wasn't a typical success story. He was working in construction management when he decided to open his own gym, although he had no experience in the industry before that. He wanted to create the perfect workout space and planned to fill his gym with equipment he personally loved. However, his dream quickly hit a wall – the gym wasn't making money because the model he loved failed to meet market demands. As his rent abatement period was nearing its end, Tim sought advice from a consultant, who introduced him to semi-private training. This model required a ..read more
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How to Simplify Your Gym Business for Higher Profits
Built To Grow Fitness Business
by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
1M ago
Many gym owners think the number of members defines success. But that’s not true. What truly matters is not how many people walk through the door but the revenue each member brings in. (After all, revenue is what pays the bills). So, like in any business, your main focus should be on maximizing net profit and ensuring that what came in isn't just for show but has real financial backing. If you want to build a solid business foundation for future growth, you need systematic processes and a focus on recurring revenue over base operating expenses. However, the real transformation occurs when you ..read more
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Highlight Invisible Gym Benefits to Boost Client Retention
Built To Grow Fitness Business
by Tim Lyons and Randy Angsten, Tim Lyons, Randy Angsten
1M ago
For many gym clients, fitness success is often boiled down to the numbers they see on the scale. However, there's a whole spectrum of benefits that don't make it to this narrow view, which even gym owners may not always be aware of. These moments include realizing you're hitting the golf ball further, hiking with ease, or simply enjoying playtime with the grandkids without nagging back pain. These are the real, though often unrecognized, wins that your gym brings into your clients' lives. Sure, shedding pounds and inches is a significant achievement, but being in better shape extends its value ..read more
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