We all got into the gym business because we love fitness. So, it’s understandable that gym owners often spend more time learning the latest training techniques than mastering the business side. But that’s also a trap many of us fall into – focusing on what’s interesting rather than what makes an impact. Of course, it’s fun to learn new workout methods, but we have to ask ourselves: is it really growing our business? If we want real business growth, we need to start focusing on the business side – marketing, leadership, and knowing our numbers. Sure, these things can feel boring and uncomfortab ..read more

When was the last time you looked at your client retention rate? Most gym owners don’t remember because they’re so focused on getting new members through the door that they hardly think about the ones slipping out the back. But attrition is silently killing your business. You’re constantly spending more on marketing just to replace members you’ve lost, simply to break even – let alone grow your business, where you need to attract at least five more members than you’ve just lost. It feels like a never-ending race to maintain your client numbers and keep the money flowing each month. But wo ..read more

Gym owners often see fitness challenges as an easy way to bring in cash quickly. The plan typically goes like this: launch a challenge, attract a flood of new clients, and enjoy a busy, buzzing gym. What could possibly go wrong? But just a few weeks later, those same clients start to disappear, leaving you struggling to fill the gaps. Some of you may have already been through this, and this is probably a painful reminder of months of rollercoaster revenue and sleepless nights wondering where the next dollar will come from. Why does this happen? Fitness challenges actually shift your focus from ..read more

⁤We often do our best to build a strong community at our gyms. ⁤⁤We host exciting holiday parties, plan fun events, and do everything we can for every client…… ⁤ ⁤Sounds great… but only if you're a client. ⁤ ⁤Because the truth is that despite everything you've done, most of your clients will cancel their membership as soon as they get a better offer. ⁤ ⁤So, why is this happening? ⁤ ⁤Although we believe that creating a welcoming community will keep clients coming back, the truth is - when clients decide it's time to go, nothing can stop them. ⁤⁤It's a tough pill to swallow, but sooner or later ..read more

Every gym owner wants their clients to be loyal to the gym, not just to the coaches. Yet, it's common for clients to follow a coach when they leave. To prevent this, gym owners should standardize a high-quality program that every coach can deliver. This way, if a coach does leave, their clients can easily switch to another trainer seamlessly. So, are you worried about losing clients if a coach leaves? And how much freedom do your coaches have? If they're crafting their own programs within your gym, you'll definitely want to check out this episode. This week, Tim and Randy are diving into their ..read more

"This can’t be right!" Every gym owner has heard this at least once from clients who check their BMI and see they’re labeled as "overweight." This isn’t only true for occasional gym-goers but also for those who consistently work out, lift weights, and eat right. It’s clear that BMI is just a number that doesn’t tell the whole story. And it makes us wonder if there’s a better way to measure health. Yes, there is! In this episode, Tim and Randy sit down with Bradley Davie from InBody, who explains why accurate body composition analysis is so important for your gym. Bradley started out teaching p ..read more

Sooner or later, gym owners hit a revenue ceiling, finding themselves stuck making the same amount for a long time. We're all searching for ways to boost income without adding more hours or stress to our day. But can this really go on forever?  Well, maybe not forever, but definitely longer than you might think. In this episode, Randy and Zach chat with a guest who's cracked this code by introducing a new service in his gym that boosted his revenue. Plus, his clients keep coming back for more. Randy and Zach are joined by Evans Armantrading Jr., founder of CNU Stretch, gym owner with mult ..read more

What makes a gym business truly successful? In this episode, Tim and Randy tackle one of the most crucial yet often overlooked elements: team buy-in. The team's belief and support can make or break the introduction of new services and products in a gym. Without team alignment, even the most well-thought-out strategies are doomed to fail. You should always involve the team in decision-making processes and ensure they are adequately trained to communicate new offerings to clients. Systematizing communication and using canned responses are some examples of ways to ensure everyone is on the same p ..read more

Running a gym can be a very rewarding business. It allows you to help others achieve their fitness goals. But the daily grind of operations can quickly lead to burnout and resentment. Many gym owners find themselves in an unfortunate situation where the daily operations consume all their time and energy. From managing staff to handling client issues, the responsibilities can pile up, making it difficult to step back and take a break. All this constant pressure and fighting fires all day turns gym ownership into a burdensome obligation. Listen in as Tim and Randy provide practical steps for gym ..read more

Many gym businesses lose a sale simply because they don’t know how to address objections from leads coming in. In this episode, Randy and Zack discuss effective strategies for overcoming sales objections in a fitness business. Zack emphasizes that understanding the underlying reasons for a client's hesitation, whether it be trust, belief in the solution, or personal financial values, is important for successful consultations. A structured sales process that allows gym owners to identify and address potential objections from clients will massively help close sales. It is important to create a p ..read more