Companies embarking on their digital commerce journey typically prefer Shopify. However, companies who have scaled up, or are desirous of offering a unique customer experience, eventually upgrade to enterprise-grade Ecommerce platforms. Limitations imposed by Shopify’s standardized web templates, limited extensions, apps, and 3rd party integrations, force this upgrade. We have seen many such brands upgrading […] The post How to Upgrade From Shopify to Capillary’s Anywhere Commerce+ appeared first on Capillary Blog ..read more

aiRA is Capillary's bet on personalization at scale through AI and it has already shown early signs of success. Several brands have used AI-powered filters to improve segmentation and deliver highly personalized experiences to their customers.  The post Capillary’s aiRA: Solving the Paradox of Consumer Personalization appeared first on Capillary Blog ..read more

With advancing competition, evolving technology, and digitization, attaining customer satisfaction while maintaining the time frame of deliveries is no easy feat. Ordering food online is an on-the-go task both for Gen Z and millennials. In Saudi Arabia, serving customers across all the accessible channels was tricky, even for established brands. When GenZ contributes to more […] The post The Digital Transformative Journey of Saudi Arabia’s Leading QSR Brand appeared first on Capillary Blog ..read more

With Southeast Asian online marketplaces booming since lockdowns, Indonesian e-commerce is expected to grow by 23.8% in 2022 to reach $30 Bn as forecasted by GlobalData. This optimistic trend can be attributed to the rising middle-class population contributing to increased internet usage (170 Mn users) – from 64% in 2020 to 73% in 2022 – […] The post A Comprehensive Guide to Indonesia’s Fast-Evolving E-commerce Landscape appeared first on Capillary Blog ..read more

Some changes make an everlasting impact. We all know how COVID-19 pandemic made online selling a priority for businesses of all sizes.  In Europe, overall digital adoption rose from 81% to 95% during the pandemic. Instagram, social media and marketplace focussed sellers were looking at short-term opportunities and never looked at the scalability of their […] The post How D2C E-commerce Is A Profitable Venture For Your Brand appeared first on Capillary Blog ..read more

“93% of businesses agree that consumers are more likely to shop from brands they feel connected to,” mentions a Forrester thought leadership paper.  These numbers tell that customers expect brands to know their preferences and understand what they want & when. However, collecting customer reviews and knowing their preferences isn’t that easy. Brands need to […] The post 7 Successful Emotional Loyalty Campaigns that Worked Well for Brands appeared first on Capillary Blog ..read more

Propensity Models are statistical frameworks that try to estimate the likelihood of people behaving in a certain way. When coded into a system like Capillary, these become tools in the form of filters to help loyalty marketers run better programs. The post Propensity Models: Capillary’s Secret Sauce for Marketers to Predict Consumer Behavior appeared first on Capillary Blog ..read more

“When dealing with people, remember you are not dealing with creatures of logic, but creatures of emotion.” – Dale Carnegie “Don’t mix business with emotions.” It’s a common saying. But is it true? I doubt!  We, humans, are full of unpredictable emotions & variable logic. Logic or emotions alone can’t address our reactions to situations, […] The post The Science of Emotional Loyalty and Why it Matters for Brands appeared first on Capillary Blog ..read more

A concept in behavioral sciences, the Nudge Theory was named and popularized by the 2008 book “Nudge: Improving Decisions About Health, Wealth, and Happiness”, written by American academics Richard H Thaler and Cass R Sunstein. The theory is mainly concerned with the design of the environment in which people make choices. The framework is about […] The post How Capillary’s Nudge Framework can be a Gamechanger for Loyalty Marketers appeared first on Capillary Blog ..read more

Collin’s dictionary had an interesting term as the ‘Word of the Year for 2021’. Any guesses? It was NFTs! Non-fungible tokens (NFT) as a term saw an increase in use by a whopping 11,000%! The excitement has petered down over the last few months but there was massive hype owing to the rise of sellable […] The post NFTs and their relevance for a loyalty marketer appeared first on Capillary Blog ..read more