Have you ever been faced with a decision that you knew would change everything for you no matter which side of the fence you landed on?    When Liza Blecher’s husband got stationed in North LA, she and her five kids had to make the tough call to stay in Florida while he went ahead to California.    In this episode, she shares how she overcame new family dynamics, renovating a home, major back surgery, and fear of failure while starting her photography business.    She also gives us the full story of how she landed her first paying client… who went on to order $17 ..read more

Did you know about the tax benefits you have access to if you have a business? It’s true, friend. Money (and lack thereof) is top of mind for the large majority of us - more than family, or even work. If the thought of taxes is holding you back from starting your photography business, I’ve got you covered. In this episode, I’m going to share the amazing tax benefits you have as a business owner. If anything, this will make you want to start your business sooner. Everything from trips, equipment, furniture, and so much more is applicable to tax concessions. So grab a cup of your favorite bevera ..read more

Are you a newbie photographer? You'll want to hear today's podcast. Meet Ryan - he left his teaching career to pursue photography when his gut kept telling him, “You’ve GOT to get out of that job.” Before going Boutique, his average sale was only $345! His first Boutique order was $3006!   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES:  https://photographybusinessinstitute.com/podcast/episode-204 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for some genuine ways to str ..read more

Have you ever attended a photography conference? What did you think? Did you get everything you needed for your business?    Picture this: an event that goes beyond the ordinary, where education meets empowerment, and where transformation is not just a possibility but a promise. That’s Go Boutique Live.   I just finished the 2024 live event and can’t wait to share my biggest takeaways with you. So pop in those earbuds and maybe grab a notepad for this podcast. It’s full of golden nuggets!  RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episo ..read more

Ever feel like life just keeps getting in the way of your dreams?   For Sally Brown, it seemed like one thing after another way standing in the way of her doing what she loved - photography.    But a healthy dose of frustration (and a fateful trip to Italy) helped her finally get on the path she was meant for.    (And bring home enough income to make her husband’s eyes pop out of his head!)   Need a reminder that FATE takes ACTION (and you can do it ALL)?   Pop in your earbuds and hit play on this episode of the Worth Every Penny Podcast now!    RES ..read more

Knowing yourself is key to …. well, everything!    Whether it’s living a good life, building a great relationship, or running a business…   Knowing your natural strengths is KEY!    One of the best ways I’ve ever seen to discover your hidden strengths and talents is an assessment I give to every potential hire.    I won’t even look at a resume until I see their results!    (And compare them with my own)   Pop in your earbuds, and I’ll tell you all about it!    RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/pod ..read more

When you get paid to do something you’re naturally good at, life is just BETTER.    It feels easier. More rewarding. More exciting!    On the other hand, working 8 hours a day (or MORE) at something that feels like trying to put on jeans right after you put lotion on your legs is just …. Exhausting.   If that’s been you, and you’re looking for a life that FITS you instead of OWNS you, I’ve got something to share with you today.    The key to building a life you love starts with finding out your hidden talents.    You know, those things you’re natura ..read more

Feel like you have to say “yes” to every offer of work right now?    I know how that feels - your schedule is full of cobwebs, and people are TRYING to give you money, so turning it down feels wrong.    Spoiler alert: Saying “no” can be a really good thing.    Learning when to say no to work you can’t/won’t/don’t-want-to-do is one of the skills that will take your business all the way up.    Before you say “yes” to one more thing, listen to today’s podcast.   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-198 ..read more

Does work-life balance for your family mean you have to consider both your job as well as your spouse's? If you’re struggling with supportive-spouse-burnout, you’ve got to hear today’s podcast.  You’ll hear how Christian Gipson10X’d her average order while working a fraction of the hours, she jumped at the chance. Hit play now!   RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/episode-197 SHOW TRANSCRIPT:  Click Here BOUTIQUE BREAKTHROUGH – 8-WEEK WORKSHOP www.joyofmarketing.com/boutiquebreakthrough INSTAGRAM – DM me “Conversation Starters” for so ..read more

If there’s one thing I’ve learned from watching The Great British Baking Show….  It’s that bread sculptures and towering cakes need structure or else they tumble to disaster!  Your photography year is the same way.  That’s why I have my students do an activity every January that sets them up with a strong foundation for the next 12 months.  I call it “Planuary,” and it would get you a handshake from Paul Hollywood if he was judging business instead of cake. Pop in your earbuds and listen now! RESOURCES: WORTH EVERY PENNY JOYCAST SHOW NOTES: www.joyofmarketing.com/podcast/ep ..read more