The future of beauty tech? The metaverse, NFTs and blockchain, says Mintel
CosmeticsDesign-Europe Podcast
by William Reed Business Media
2y ago
Beauty tech is developing at a fast pace and there are plentiful opportunities for brands to play into this space, from smart consumer devices to metaverse engagement and blockchain for traceability, says Andrew McDougall, director of BPC at Mintel ..read more
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Perfect Corp SVP: AI-driven personalisation the ‘biggest opportunity’ in beauty
CosmeticsDesign-Europe Podcast
by William Reed Business Media
2y ago
Using Artificial Intelligence (AI) technologies for the personalisation of beauty products is a golden opportunity for industry, particularly within a modern omnichannel model, says Wayne Liu, senior VP and general manager of Perfect Corp ..read more
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#tiktokmademebuyit: How TikTok has ‘democratised’ creativity and inspired a diverse and worldwide beauty rush
CosmeticsDesign-Europe Podcast
by William Reed Business Media
2y ago
International video entertainment platform TikTok has soared into the beauty spotlight, driven by a plethora of highly engaged creators, and beauty brands will continue to jump aboard up as this rush continues, says Antonia Baildam, brand partnerships manager for beauty at TikTok ..read more
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Tools + topicals is where the ‘real innovation lies’ in beauty - designer
CosmeticsDesign-Europe Podcast
by William Reed Business Media
2y ago
Combining beauty tools with topicals for enhanced efficacy and improved usability is a gap in the market with plenty of promise that brands haven’t quite found yet, says Jo Barnard, founder and creative director of Morrama ..read more
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Skin care 4.0: 'Transparency' and 'inclusivity' must be the digital future
CosmeticsDesign-Europe Podcast
by William Reed Business Media
2y ago
Advancing digital tools that help men and women select suitable skin care products is a huge opportunity and brands should be doing everything to be as transparent and informative as possible, says Estella Benz, founder of Skin Match Technology ..read more
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High-res imaging for diverse skin tones can propel NPD and build efficacy claims: Avon
CosmeticsDesign-Europe Podcast
by William Reed Business Media
2y ago
High-resolution 2D facial imaging is a powerful tool when integrated into clinical trials or product development projects, particularly when working to cater to diverse skin types and tones, says Lisa DiNatale, senior manager for clinical efficacy and claims at Avon ..read more
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Mobile momentum? Beauty apps that ‘fail to create value’ will fail to succeed
CosmeticsDesign-Europe Podcast
by William Reed Business Media
2y ago
Beauty apps have fast become the go-to tool for mass consumers looking to better understand products and routines, but industry has made some obvious design mistakes and needs to re-shift thinking to grow long-term engagement, says Maria Semykoz, co-founder and CEO What’s In My Jar ..read more
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Retail expert: COVID-19 has ‘turbo-charged’ the digital beauty experience
CosmeticsDesign-Europe Podcast
by William Reed Business Media
2y ago
The future of beauty retail will see a unified commerce approach connecting online and offline that relies on data to provide highly tailored shopper journeys, experiences and products, says Simon Hathaway, EMEA MD of retail strategy agency Outform ..read more
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Perfect Corp SVP: AI-driven personalisation the ‘biggest opportunity’ in beauty
CosmeticsDesign-Europe Podcast
by William Reed Business Media
2y ago
Using Artificial Intelligence (AI) technologies for the personalisation of beauty products is a golden opportunity for industry, particularly within a modern omnichannel model, says Wayne Liu, senior VP and general manager of Perfect Corp ..read more
Visit website
Perfect Corp SVP: AI-driven personalisation the ‘biggest opportunity’ in beauty
CosmeticsDesign-Europe Podcast
by William Reed Business Media
2y ago
Using Artificial Intelligence (AI) technologies for the personalisation of beauty products is a golden opportunity for industry, particularly within a modern omnichannel model, says Wayne Liu, senior VP and general manager of Perfect Corp ..read more
Visit website

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