Enterprise marketing faces a critical turning point in 2024, mirroring the shift from traditional outsourced media buying to digital marketing practitioners. A rapidly changing landscape of technological advancements demands a similar leap forward. Just as digital disrupted legacy media strategies, these trends render current enterprise marketing methods inadequate. Embracing a data-driven, agile, and purpose-driven approach isn't a suggestion, it's the imperative for survival and success in today's dynamic market. Applying generative artificial intelligence (GenAI) to a range of enterprise ma ..read more

In a world increasingly reliant on digital connectivity, the fixed wireless communications market has emerged as a crucial player in enhancing access to high-speed, reliable internet across both densely populated and remote regions. As the global demand for comprehensive connectivity continues to grow, the performance and efficiency of fixed wireless access (FWA) technology have become central to bridging the way we live, work, and communicate online. Fixed Wireless Market Development According to the latest market study by ABI Research, the worldwide FWA subscription base is poised for strong ..read more

The rapid evolution of the enterprise software landscape is amazing. One of the most significant trends I've observed is the surging demand for Application Programming Interfaces (APIs) driven by the rise of Artificial Intelligence (AI) and Large Language Models (LLMs). According to the latest market study by Gartner, more than 30 percent of the increase in API demand will come from AI and LLM-powered tools by 2026. This illustrates the transformative impact these technologies are poised to have on leaders who innovate. The Gartner study paints a clear picture of the forces at play. Technology ..read more

The global telecommunications market is forecast to reach $900 billion in operator-billed revenue in 2024, according to the latest worldwide market study by Juniper Research. This represents a pivotal juncture for telecom operators as they navigate emerging technologies' challenges and opportunities.  While telecom operators have invested heavily in deploying 5G networks, the study highlights their struggle to effectively monetize widespread 5G adoption among wireless network service subscribers. A key issue has been the inability to command a significant price premium over 4G services, d ..read more

The European Artificial Intelligence (AI) and Generative AI (GenAI) market will reach $47.6 billion in 2024 and record a compound annual growth rate (CAGR) of 33.7 percent over the 2022-2027 forecast period. Europe represents around one-fifth of the global AI market according to the latest worldwide market study by International Data Corporation (IDC). While the share of GenAI reached only 9.6 percent of the total European AI market in 2023, it is increasing rapidly. Investment in GenAI will grow more than three times as fast as spending on the rest of the artificial intelligence market. As a ..read more

The commercial aviation industry has been at the forefront of innovation, constantly pushing the creative boundaries of what's possible in aircraft design and manufacturing. However, with this pursuit of advancement comes an unwavering responsibility for safety. Recent events have cast a spotlight on the importance of rigorous adherence to aircraft assembly, testing, and maintenance procedures -- serving as a stark reminder of the critical role technology plays in ensuring the safety of passengers and crew alike. Aerospace Digitalization Market Development The dramatic images of a hole appeari ..read more

The digital workplace solutions market has been on the rise in recent years as many large enterprise organizations have embraced hybrid working and remote work models. Solutions like Unified Endpoint Management (UEM), Desktop as a Service (DaaS), and Digital Employee Experience (DEX) tools have enabled companies to support their distributed workforce and enhance employee productivity.   Digital Workplace Market Development However, a new study from Gartner reveals that the digital workplace is about to play an even bigger role as companies turn their focus toward Environmental, Socia ..read more

The Internet of Things (IoT) continues to expand. According to the latest worldwide market study by Juniper Research, they forecast a 90 percent growth in cellular IoT devices by 2028, with the global number reaching 6.5 billion. This exponential rise presents both exciting opportunities and significant challenges. While the growth of cellular IoT unlocks a vast potential for innovation in smart cities, industrial automation, and remote monitoring, it also requires device management and security advancements. Cellular IoT Market Development Juniper's research highlights the critical role of in ..read more

The growing need for real-time, localized artificial intelligence (AI) processing power drives demand for Generative AI (GenAI) solutions on public cloud edge computing platforms. Worldwide spending on edge computing is forecast to reach $232 billion in 2024 -- that's an increase of 15.4 percent over 2023, according to the latest market study by International Data Corporation (IDC). Combined enterprise and service provider spending across hardware, software, professional services, and provisioned services for edge solutions will sustain strong growth through 2027 when spending is forecast to r ..read more

The business technology community is at a critical juncture in 2024. Global market pressures are starting to ease, but persistent geopolitical threats are somewhat hindering progress. As a result, telecom network providers and their customers are under pressure to make strategic near-term decisions to drive positive impact and ROI within their organizations. "The rapid rise of private cellular, huge growth in 5G mMIMO radio deployments, and a big bet on network slicing are just some of the many changes on the horizon of which companies and organizations must be aware to make mid-course correct ..read more