Dreams: the next frontier for advertising
Sleep Junkies Podcast
by Sleep Junkies
2y ago
 Imagine if corporations could place adverts for their products inside your dreams. It may sound like far-fetched science fiction, but amazingly, science and technology has reached the point where this possibility may be around the corner. Earlier this year, the beer company Molson-Coors tried an experiment based on cutting edge research known as ‘targeted dream activation’. Amazingly participants reported dreaming more of Coors beer after consuming audio and video content specifically designed to ‘induce’ images of beer into the participant’s dreams. Concerned about the possibilities of drea ..read more
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A unified theory of dreaming?
Sleep Junkies Podcast
by Sleep Junkies
3y ago
Despite our millennia-old fascination with dreams, their meaning, and their roles in our lives, it wasn’t up until the late 20th century that scientists really began to make big leaps into investigating the possible biological functions of dreams. But despite a now vibrant and eclectic body of research and evidence of scientific theories of dreaming, their relationship to memory, cognition and our emotional lives, up until now we’ve failed to come up with an overarching framework, a ‘big idea’ to describe the biological function of our dream lives. In a new book, When Brains Dream, two world ..read more
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Sleep supplements: science or snake oil? Part 2
Sleep Junkies Podcast
by Sleep Junkies
3y ago
In the second part of our deep dive into sleep supplements we take a look at the overlapping subjects of nutrition, delivery methods, dosages, a run-down of the different categories of sleep supplements including plant-derived substances, vitamins, amino acids and more. Plus we look into the future towards the prospect of a new era of ‘nutritional sleep medicine.’ You can listen to Part 1 here: https://sleepjunkies.com/sleep-supplements-part-1/ This episode’s guest: Jesse Cook is a 4th year Clinical Psychology graduate student at the University of Wisconsin-Madison and the active Sleep Resea ..read more
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Sleep supplements: science or snake oil? - Part 1
Sleep Junkies Podcast
by Sleep Junkies
3y ago
When we’re seeking solutions to health problems we generally look to doctors and scientists for the best advice. But what happens when the experts don’t actually have all the answers? This is often the case when we talk about sleep supplements. This rapidly growing market comprises a dizzying array of off-the-shelf products blending plant extracts, micronutrients, amino acids, vitamins and minerals, all of which purport to be able to help alleviate sleep problems in one way or the other. The problems stem from the fact that whilst there exists a modest body of scientific literature showing po ..read more
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Pregnancy and baby sleep - beyond the mom blogs
Sleep Junkies Podcast
by Sleep Junkies
3y ago
In today’s episode we discuss all things pregnancy and baby sleep with physician, host of the award-winning Savvy Psychologist and new mum Dr Jade Wu. This episode’s guest: Jade Wu, PhD, DBSM, is a Board-certified sleep psychologist and researcher at Duke University School of Medicine. She earned her PhD from Boston University and completed her clinical training at Duke. Her current research focuses on treating sleep disorders in those with chronic illness. In the clinic, her approach is grounded in both science and compassion. Website: https://www.jadewuphd.com/ Savvy Psychologist Podcast ..read more
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Documentary: Big Golf, science and the battle for Standard Time
Sleep Junkies Podcast
by Sleep Junkies
3y ago
A special documentary to celebrate our 50th episode. Featuring multiple guests, archive material, original music and plenty of intrigue, follow the labyrinthine narrative of Daylight Saving Time, the new science of chronobiology, and the clandestine monied interests pushing to extend daylight hours into the evening. Guests in order of appearance Barry Mitzman – http://www.barrymitzman.com/ Kimberly Honn, PhD – https://medicine.wsu.edu/overview/faculty-and-staff/kimberly-honn-ph-d/ Jay Pea – https://savestandardtime.com/ Dr Michael Grandner – https://www.michaelgrandner.com/about.html Emily Ma ..read more
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049: Measurement or intervention? The role of sleep technology – Dr Michael Grandner
Sleep Junkies Podcast
by Sleep Junkies
3y ago
  Only a few years ago, the phrase consumer sleep technology was synonymous with sleep trackers, devices that monitor your nocturnal behaviours to give you insights into the mysteries of your non-waking hours. Fast forward to 2021, where we’re in the middle of an innovation explosion of all type of gadgets, wearables, apps, smart home technologies which not only track, but also actively attempt to promote better sleep. In today’s episode we talk to friend of the podcast, Dr Michael Grandner about this important distinction between sleep technology that measures, and tech that intervenes i ..read more
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Rethinking Sleep In Modern American Life
Sleep Junkies Podcast
by Sleep Junkies
3y ago
What role do history, culture and economics play on our normative conceptions of sleep? How has modern American life shaped the way we define the norms of ‘healthy sleep’? Join us for a wide-ranging, thought-provoking discussion with Matthew Wolf-Meyer about his research and book, The Slumbering Masses: Sleep, Medicine and Modern American Life. This episode’s guest: Matthew Wolf-Meyer PhD is Associate Professor of Anthropology at Binghamton University. His work focuses on medicine, science, and media in the United States, and draws on history, contemporary experiences, and popular repre ..read more
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Measuring the sleeping brain - EEG and the future of wearables - 003
Sleep Junkies Podcast
by Sleep Junkies
3y ago
We talk to Curzio Vasapollo about the practicalities and challenges of measuring the sleeping brain using EEG (electroencephalography). We also discuss what happens in a sleep lab vs tracking your sleep at home, AI, biotech and loads more. Prefer to read? Download the full episode transcript here Episode Highlights: 03:52 Description of ZMax platform 04:13 Zmax applications - research, lucid dreaming, neuro-feedback 07:47 What is EEG? 12:01 Misconceptions of 'brain-waves' 15:24 What is a hypnogram? 16:58 What is light sleep (N1 sleep)? 19:46 N2 sleep, K-complexes and sleep spindles 22:28 Slow ..read more
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Busting 7 common sleep myths with Dr Neil Stanley
Sleep Junkies Podcast
by Sleep Junkies
3y ago
We take a deep dive to bust 7 of the most common and pervasive sleep myths with Dr Neil Stanley. Having spent the last 36 involved in sleep research and education, Dr Stanley is well qualified to join us on our myth-busting journey today. Prefer to read? Download the full episode transcript here Episode Highlights 01:53 Introducing Dr Neil Stanley 03:22 What is a sleep expert? 11:00 Myth 1: Sleep is a passive activity 18:59 Myth 2: The older you get the less sleep you need 25:10 Myth 3: You can catch up with sleep at the weekends 31:16 Myth 4: You can learn to be a morning person 36:08 Myth 5 ..read more
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