Rise of The Machines, with Dan Paris, TBWA, part 1
Potluck
by Scott Percival & Drago Djourov
1y ago
Scott & Drago talk with Dan about the rise of the machines and disruption in retail and healthcare in Asia. www.potluckpodcast.asia ..read more
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Chris Arning, Creative Semiotics
Potluck
by Scott & Drago
2y ago
This time, it's Chris Arning who's come to stir the pot with Drago and Scott. Chris runs boutique consultancy Creative Semiotics, teaches an online course titled How to Do Semiotics in Seven Weeks and is the co-founder of Semiofest, and more... What did we get up to stirring up: - We start off with that perennial question of what is Semiotics. - Chris shares some examples from applying Semiotics to work in Asia; Chris is an unashamed Japanophile, so of course he mixes in Japan examples, too - Then we talk about the raison d'etre of an online course on Semiotics: Chris shares the trials and t ..read more
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Learning to speak your Own Language, with 손미나-Mina Sohn
Potluck
by Scott & Drago
2y ago
Potluck returns by cooking up a storm with Korean journalist, Mina Sohn. In fact, journalist doesn't quite cut it as a descriptor for Mina's inspiring range of skills and passions. Scott & Drago sit down to trace Mina's amazing professional and personal journey through the metaphor of language - 5 of them in fact! 1) Where it all began: the language of mass media and traditional broadcasting, from Mina's days as a KBS news and prime-time anchor 2)  Spain: how she fell in love with a lifestyle, forged her own path, and published a best-selling book that opened hearts and minds in Kor ..read more
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The Pilot: Why Potluck Needs To Exist
Potluck
by Scott Percival & Drago Djourov
2y ago
In this episode, Scott & Drago get together to stir the pot for the first time, talk about why they decided to do a podcast and what listeners should expect from POTLUCK in the future. Links: https://www.lore-consulting.com/ https://www.dd-global.com ..read more
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The Big Pot 2021: Year-end Potluck Digest
Potluck
by Scott & Drago
2y ago
Before Scott and Drago hang their aprons and ladles for the year, they sit down to stir the pot one last time in 2021. The two hosts discuss their favourite parts of the conversations they've had throughout the year with Katie Dreke, Ambrish Chaudhry, Charlotte Wilkinson, Ajay Jilka, Jocelyn Tse, Simon Chadwick, Vasuki Shastry and Peter Smyth. Among other things, they're discussing... - If Asia's not overhyped, then what is it? ...and some words of caution about the future of Asia in a digest of what people see when they Lift the Lid on Asia.. - A summary of our guests' strategies to learn ab ..read more
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Charlotte Wilkinson, The Full Feast: Parts 1-3
Potluck
by Scott & Drago
2y ago
Enjoy the full feast of our 3-part discussion with Charlotte Wilkinson of HelloSister & SidebySide. Part 1: Lifting the lid on Asia: lessons in curiosity, empathy and desire to challenge the status quo. We also learn about how female empowerment manifests itself in developing v developed Asia, but why you need to look under the hood to understand what the data fails to tell you. Part 2: Hacking Humans: the importance of adopting empathetic approaches in research and being involved in all stages of the planning cycle. Also, why life-stage is more critical to understanding women than men. P ..read more
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Lifting the Lid on Asia, with Katie Dreke - Part 1
Potluck
by Scott & Drago
2y ago
In Potluck's first episode of Season 2 - and 2021 - we're reaching across the Pacific Ocean to stir the pot with Katie Dreke, a Global Strategy & Innovation Consultant, and formerly of Nike, droga5, adidas, W+K & IDEO. Season 2 launches with a new guest interview format, so we set the scene by asking Katie to imagine herself as a dish.  Mmmm... Then, we're asking Katie to look from the outside in on her experience of Asia (she used to live in Australia & Japan), so we're asking her to Lift the Lid on Asia in Part 1 of our conversation. - The sweet-sour (but mostly sweet) tas ..read more
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The Various Faces of The Chinese New Year in Asia, SPECIAL Edition - Guest Eunice Yap, CMO of Esplanade
Potluck
by Scott Percival & Drago Djourov
3y ago
Tune in to hear: Eunice Yap, CMO of Esplanade, talking about what's changed and what's not about the Chinese New Year (CNY) experience for her and sharing some CNY memories. Scott & Drago talk about CNY in China, HK, Malaysia and Singapore, mixing in unique flavours with some observations and examples of communication: - How to do a fresh take on the Reunion theme? - What remains unchanged over time - how time freezes traditions in Chinese diasporas across the Asia region? - How traditions evolve - e.g. the effect of shorter attention span in China on the CNY experience ..read more
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Brand Burns, with Peter Smyth - Part 3
Potluck
by Scott & Drago
3y ago
In the third and final part of our conversation with Peter Smyth, we have the usual conversation for this segment around three main areas: Flavour of the Month, where we travel back in time to Honda motorbike's entry into the US in 1962. In Brand Bullshit, Pete takes on the linearity of decision making in business and marketing strategy. Fortunate Failures draws the curtain on Pete's experience as a young account exec carrying boards for the BBDO creatives in Toronto and how that experience had taught him to embrace randomness. Another title Pete mentions: Call Sign Chaos, by Jim Mattis ..read more
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Marketing the Arts, with Eunice Yap, CMO of Esplanade
Potluck
by Scott Percival & Drago Djourov
3y ago
Did you know that the Esplanade stage could fit a Concord? Eunice Yap, CMO of Singapore cultural institution Esplanade, sits down with us to stir the pot and talk about the importance of experimentation with a strategy, measuring but with a focus and segmentation without obsessing over Millennials. Eunice throws in her cultural background and 25+ years of experience in various hospitality roles to give us the flavour of her approach to marketing. Tune in to hear what she has to say about the changing leisure landscape, the continued importance of a high-tech-and-high-touch approach to exper ..read more
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