n this episode of Protecting Your Possibilities, Luke speaks with The Ohio State University basketball player Eugene Brown, III about his experiences and perspectives related to NIL. Learn more about the path and the strategy a college athlete employs when it comes to engaging in NIL.   You can follow Eugene Brown, III on social media at: Instagram: eugenebrown3_ Twitter: eugenebrown3_ TikTok: eugenebrown3_ Business email: sybebllc@yahoo.com Read the full episode transcript here. Find Luke on LinkedIn, Twitter and Instagram. Listen wherever you listen to podc ..read more

Every March, the NCAA kicks off one of the most exciting championships of the year, the NCAA Basketball Tournament — also known as March Madness®. This is the first basketball tournament in which student-athletes are able to earn compensation from their NIL. As the NCAA is always aggressive in protecting their branding, they will have to ensure student-athletes are not using the NCAA’s protected marks without permission. In this episode, Luke discusses how student-athletes should protect themselves by not using NCAA-protected marks in social media influencing.  Read the full episode trans ..read more

When athletes are presented with deals, do they really need to hire their own attorney if their agency already has one of their own? It’s important to think through who the agency lawyer is working for — is it the athlete or the agency? As Luke explains, every lawyer has the ethical obligation to put their client's best interests first. Athletes should make sure they are being served as the client. Listen to this episode to learn why it's important for athletes to have someone advocating and protecting their interests first. Read the full episode transcript here. Find Luke on LinkedI ..read more

We’ve been hearing about non-fungible tokens (NFTs) for a while now – but what exactly are they, and how do they fit into the sports world? One of the best examples is to think about an NFT as a digital trading card. Athletes and others who can benefit from NFTs have multiple considerations to think about – compensation models, anti-money laundering, college students involved in name, image and likeness. Listen to this episode of Protecting Your Possibilities as Luke dives into NFTs and more. Read the full episode transcript here. Find Luke on LinkedIn, Twitter and Ins ..read more

Name, image and likeness opportunities for student athletes continue to expand and push new boundaries. NIL collectives have popped up across the country offering substantial financial deals for athletes. How are these collectives structured, and how do they work? Is there a limit on what student athletes can be paid, or is this the wild, wild west? Luke answers these questions and more in this episode of the Protecting Your Possibilities podcast. Read the full episode transcript here. Find Luke on LinkedIn, Twitter and Instagram. Listen wherever you listen to podcasts ..read more

There is currently only one Black head coach in the NFL. One. In a league of 32 teams made up of a majority of Black players, there is currently only one Black head coach. As we head into February’s Black History Month, and reflect on Dr. Martin Luther King, Jr. Day, Luke discusses the importance of why it matters to have diverse representation at the head coaching level of the NFL. Luke talks about how we need to have these difficult conversations in a professional, fact-based way so the league can make a positive change forward.  Read the full episode transcript here. Find Luke on ..read more

The holidays are here, and Luke wishes you all the best. Stay tuned for new episodes and guests in 2022 ..read more

Name, image and likeness deals have been signed – and athletes are taking their positions. What happens when their season doesn’t go as expected, they don’t get as much playing time, or their performance isn’t what others expected? Luke talks about how to deal with these situations and how that can affect the money student athletes are making in this episode of Protecting Your Possibilities. Read the full episode transcript here. Find Luke on LinkedIn, Twitter and Instagram. Listen wherever you listen to podcasts, including: Apple Podcasts  |  Google Podcasts ..read more

As we kick off the holiday season and spend time giving thanks, Luke thought it was important to reset the conversation and share why he’s so thankful for the work he does each and every day. Read the full episode transcript here. Listen to the episode with Courtney Altemus on choosing an advisor, and the episode with Courtney Scott on the College Basketball Parents Association. Find Luke on LinkedIn, Twitter and Instagram. Listen wherever you listen to podcasts, including: Apple Podcasts  |  Google Podcasts  |  Spotify  |  Amazon Mus ..read more

Athletes are often approached to invest in a business – by friends, family and others. How do you know what a good investment deal looks like? What documents should you review? How do you get paid? What are you actually buying? Luke and colleague Ryan Steele talk about these deals, what to look for, and how to protect yourself when making a business investment. Read the full episode transcript here. Find Luke on LinkedIn, Twitter and Instagram. Listen wherever you listen to podcasts, including: Apple Podcasts  |  Google Podcasts  |  Spotify  ..read more