Purely Global and Travel Highlights Explore the landscape of skin and beauty in Europe as hosts Metaxia and Francine delve into the latest trends shaping the industry. Lira Clinical’s recent international adventure offers insights into its transformative impact on beauty practices worldwide ..read more

Staying Current in the Evolving World of Medical Aesthetics Explore the latest trends shaping the medical aesthetics industry. From the hottest topics on social media to sustainable packaging, join the Lira Clinical team as we dive into the transformative nature of skincare and how to stay current.   ..read more

Best Convos of 2023 Let’s revisit highlights of the best moments from the past year and get you ready for another season of A SkinDepth Convo. Happy Holidays from Lira Clinical ..read more

Reopening Your Skincare Business – What You Should Know In a very timely SkinDepth Convo, all four Lira owners are joined by Tracy Donley, Executive Director of Associated Skin Care Professionals, who shares a true industry insider’s perspective on what today’s skincare professionals are facing. The Lira founders add in their point-of-view to bring in a sense of both reality and hope as we all face the new normal ..read more

This is Your Skin. This is Your Skin on Cannabis. Part 1 Why is CBD in skincare? How did it become so popular so quickly? And, are there truly benefits for the skin? A Skin Depth Convo explores this new market in a four-part series. In episode one, we answer these questions and also dispel some of the stigmas around CBDs. Join Metaxia, Francine and special guest Ella Cressman, Lira Clinical education team specialist in hemp cannabis, as they discuss and answer these burning questions. Still have questions? Email us at skindepthconvo@liraclinical.com and your question may be featured in this po ..read more

How to Market Your Business Through the COVID-19 Crisis Promotion–Be Part of the Solution – Part 3 of 3 Our final episode of this special series focuses on promoting your business during this challenging time. Metaxia Dalikas, Francine Kagarakis along with special guest John Gumas CEO of Gumas Advertising, discuss the promotion of your business now and what happens when everything settles. Special promotion is key when you need to generate income during a time when business is down. Explore creative ways to promote your services that can be used later and help your customers looking for ways t ..read more

How to Market Your Business Through the COVID-19 Crisis Education: Knowledge is Power – Part 2 of 3 This episode examines how to communicate with your customers during these difficult times and what type of content is effective. Education positions you as the expert allowing you to stay in front of your customers. Metaxia Dalikas, Francine Kagarakis along with special guest John Gumas CEO of Gumas Advertising, discuss the importance of credible content … right now we are all online more than ever and people have time to consume education. Providing value and sharable content is more important ..read more

How to Market Your Business Through the COVID-19 Crisis Communication is Key – Part 1 of 3 How will the current COVID-19 Crisis affect you and your business? Metaxia Dalikas, Francine Kagarakis along with special guest John Gumas CEO of Gumas Advertising, discuss strategies and tactics for marketing your business during these difficult, unknown times. In this three part series, learn the importance of communication, education and promotion to help maintain your business.  This episode focuses on a communication strategy for staying in touch with your customers. All of our lives are impact ..read more

A SkinDepth Convo – Episode #2 – Anti-Aging Metaxia Dalikas and Francine Kagarakis, Lira Clinical skincare gurus, discuss Anti-Aging treatments and answer questions from their listeners. Join a lively discussion of skincare industry news including a new bill (the Natural Cosmetic Act) regulating how products are labeled and whether or not they are truly ‘natural’. Also, can breathing reduce the signs of aging? …And, how do we age with beauty ..read more

A SkinDepth Convo – Episode #1 ..read more