Marketing Smarts from MarketingProfs
1,000 FOLLOWERS
Marketing Smarts is a weekly podcast featuring in-depth interviews with smart marketers from all walks of life. Hosted by MarketingProfs, this 30-minute, weekly podcast will deliver actionable insights and real advice to help you market smarter.
Marketing Smarts from MarketingProfs
5d ago
Join host George B. Thomas and social media professional Dorien Morin-van Dam for a discussion about the pillars of an organic social media strategy: content, community, and conversation ..read more
B2B Influencer Marketing--The Good, the Bad, and the Ugly: Mike Allton on Marketing Smarts [Podcast]
Marketing Smarts from MarketingProfs
1w ago
Influencer marketing doesn't have to mean celebrities flashing your products all over Instagram. It can mean basic word-of-mouth, trust, and building relationships with people who can reach your target audience. Mike Allton and George B. Thomas ..read more
Marketing Smarts from MarketingProfs
2w ago
This week's podcast discussion with Ashley Faus tackles content and thought leadership, including why attribution methods from 10 years ago no longer work, why thought leadership has to be divorced from revenue, and why great content is like a p ..read more
Marketing Smarts from MarketingProfs
3w ago
Join George B. Thomas and Mark Schaefer for a discussion about why building communities around brands is so essential to marketing in 2023, including why brands need to maintain a company culture and how they can make their customers feel heard ..read more
Marketing Smarts from MarketingProfs
1M ago
Marketing Smarts host George B. Thomas and analytics authority Christopher Penn discuss data science and why it is essential to B2B marketing. They also cover what AI means for the industry, how to implement machine-learning, and how to think like a ..read more
Marketing Smarts from MarketingProfs
1M ago
What does personal branding really mean? How does it differ from company branding? How do you get started, and how can you deal with lingering imposter syndrome? Get answers to all those questions and more in this podcast episode featuring branding e ..read more
Marketing Smarts from MarketingProfs
1M ago
Lindsay Boyajian Hagan and host George B. Thomas discuss what marketing strategies to lean on during economic uncertainty, including listening to customers, optimizing old content, and aligning siloed teams ..read more
Marketing Smarts from MarketingProfs
1M ago
Ahava Leibtag and host George B. Thomas tackle strategic content development, which Ahava describes as a combination of data, politics, and common sense. Their discussion includes tips and hacks, hurdles, and why marketers need to be strategic more t ..read more
Marketing Smarts from MarketingProfs
2M ago
Doug Binder and host George B. Thomas discuss the impact of time and attention on your marketing, including how to keep the attention of customers and how to begin the customer journey ..read more
Marketing Smarts from MarketingProfs
2M ago
Sydni Craig-Hart and host George B. Thomas discuss why having conversations with your customers is the most vital element of becoming inclusive, and why inclusivity has become so essential in the post-pandemic world ..read more