Cannabis is a historically polarizing topic, but legislation legalising the use of cannabis products is being passed on a global level at unprecedented levels. Join Euromonitor International's cannabis experts, Shane MacGuill and Spiros Malandrakis as they discuss how they research the cannabis industry, explore innovations in the industry and peer into some of the most interesting products they've come across ..read more

In 2019, for the first time in history, the number of people aged 65 and older surpassed the number of children aged four and under. The ageing global population is an undeniable fact, driven by higher life expectancy and falling birth rates. In this episode, we talk to Lan Ha, Population Senior Consultant, about the business implications of an ageing global population, including marketing to the so called "silver" consumer ..read more

Gina Westbrook and Alison Angus return to discuss the Global Consumer Trends for 2020. This year's trends focus on consumer's desire for fast travel and communication, but also to slow down and focus on mental health and well being. Following the release of the report on January 2020, these trends have been redefined in light of the coronavirus outbreak. Gina and Ali give insight into how each trend has been impacted by COVID-19 ..read more

Sports: love them or hate them, they're a huge part of the daily lives of many consumers. However, is the game enough for people in this day and age? Join us as we talk to Sports Industry Manager Alan Rownan about the evolution of sporting events and how sponsors are teaming up with leagues and teams to create content across a spectrum of platforms ..read more

The consumer landscape is changing. Empowered consumers are pushing brands to embrace their values, connected consumers are finding the joy in disconnecting and older consumers want to feel and be treated as younger. Alison Angus and Gina Westbrook share how consumer behavior is evolving and identify the top global consumer trends that will impact businesses in 2019.   ..read more

Three square meals a day is a trend quickly fading. We’re seeing a shift in how food and drinks are sold and in the way people eat. Prepared, on-the-go food options are increasing in popularity along with meal delivery services. Michael Schaefer returns to discuss these trends and how brands can stay competitive ..read more

Home can encompass a physical space -- but what about the people living in it? Households today look very different than 20 years ago, requiring a shift in marketing methods and targeting strategies. From older generations living alone to couples having fewer children, Pavel Marceux explores how these new age living trends impact the home ..read more

The news around Brexit is constantly changing. Votes, referendums and policies are being shaped and discussed on what seems like a daily basis. Media Eghbal and Daniel Solomon from Euromonitor's Economies and Consumers team join us to discuss where we are in the Brexit timeline and possible outcomes for businesses and the global economy ..read more

Coffee is one of those rare products that is expanding in both value and volume terms, making it a dynamic category for both research and business. Grab yourself a cup and listen as Michael Schaefer, Global Lead for Food & Beverage research, sits down in this hyper-caffeinated episode to discuss how and where the world is consuming coffee and innovation in the industry ..read more

"Research Analyst" isn’t exactly a major at university, so how do you become one? Alixa Sharkey shares what it means to study an industry and how to spot meaningful trends amidst a mountain of data. Of course no conversation about market research would be complete with referencing Degrassi or french fries ..read more