Welcome back to Intellicast! We have another great episode for you today. Brian Peterson is joined by Mary Draper, who has just returned from Atlanta and the Insights Association Annual Conference. Kicking off the episode, Mary and Brian discuss how the spring conference season is closing out. This naturally sets up the conversation for the rest of the episode – an in-depth recap of the IA Annual Conference. The conversation starts with Mary giving Brian her overall perceptions of the conference. Compared to other conferences she has been to, Mary talks about how IA Annual is much more focused ..read more

Welcome back to Intellicast! It has been a couple of weeks, but we are back with a couple of special guests. Joining Brian Peterson this week are Gabby Blados and Matthew Alexander – both of whom attended Quirks Chicago. Kicking off the episode, the trio discuss the recent eclipse and what they did to view it. Everyone agreed that it was a once-in-a-lifetime event that they were glad they were able to see. Next, Gabby and Matthew give a breakdown of Quirks Chicago. They talked about the overall tone of the event and how it was more lively than other conferences they had attended, especially on ..read more

Welcome back to Intellicast! EMI's own Matthew Alexander joins host Brian Peterson to discuss the latest market research news. Kicking off the episode, Brian gives a quick rundown of upcoming conferences and their dates, including Quirks Chicago, where Matthew will attend. Matthews gives his insight into what he is looking forward to with Quirks. The guys then dive into the market research news, starting with the news of the launch of Unlock Surveys, a new panel from Stagwell, the owners of Harris Poll and Maru. In connection with the podcast, former Poll Party Pod host and frequent Intellicas ..read more

Welcome back to Intellicast! We have a special episode for you today! Brian Peterson is joined by Mary Draper and special guest Karine Pepin, co-founder of The Research Heads, for an in-depth conversation on data quality. Before diving into the discussion, Karine talks about her background, how she got into market research, and what led her to start The Research Heads. She talks about the market gap that she and her co-founder identified where they are looking to bridge the gap between do-it-yourself researchers, in-house teams, and full-service agencies by offering flexible and collaborative ..read more

Welcome back to Intellicast! On today’s episode, Gabby Blados and Brian Peterson are joined by special guest Brianna Boyer, the Senior Director of Solution Strategy from AYTM, to discuss agile research. Before jumping into the agile research discussion, Brianna talks about how she got into market research. Like many of us in the market research industry, Brianna talks about how she kind of fell into the industry. Brian and Brianna talk about what could happen to the industry if an effort was put into having people pursue careers in market research rather than just fall into it. Next, Brian, Ga ..read more

Welcome back to Intellicast! On today’s episode, Brian Peterson is joined by Jason Inderhees to talk about the latest market research and AI news!  Kicking off the episode, Jason and Brian discuss the latest Bellwether report from the Institute of Practitioners in Advertising (IPA), which found that market research budgets declined in Q4 2024. It also mentioned that the industry is expected to decrease by 1% over the next few years. Jason talks about how, while the overall industry may decline, pockets still experience growth, and you just need to uncover them. Next, the guys talk about t ..read more

Welcome back to Intellicast!  On today’s episode, we are joined by Dan Braker of Breakthrough Research. Just a note, we recorded this interview in December. Kicking off the episode, we learn a bit about Dan’s background and what led him to get into market research and start his own company Breakthrough Research. This leads to a discussion around design, and its importance, especially in marketing materials and market research reports. Next, we talked with Dan about Breakthrough Research’s new Brand Authenticity Approach. It was built to measure the authenticity of brands, as well as spoke ..read more

Welcome to a new season of Intellicast! We start the new season with some big news about Brian Lamar. Brian has decided to embark on a new professional journey and has decided to leave EMI. We wish him nothing but the best in his new adventure! Stepping into guest co-host for today’s episode is Tony Brown, a B2B sample expert whose expertise is well-regarded in our circles. Tony and Brian then jump into the latest market research news. First up, the guys discussed the latest news from YouGov, including the closing of their GfK panel acquisition and their new acquisition of KnowledgeHound. With ..read more

Welcome back to Intellicast! Brian Lamar and Producer Brian have a bit of a different episode today – they are continuing the AI discussion from a couple of weeks ago but with a market research news twist. Jumping right in, they guys congratulate EMI’s Angelica Jump on being named to the Significant Insights Global 30 Under 30 list for 2023. You can check out the full list here: https://www.significantinsightsmedia.com/30-under-30/2023/ Before they jump into the AI/market research news discussion, the guys discuss the drama going on at OpenAI, the company behind ChatGPT. Brian gives a quick re ..read more

Welcome back to Intellicast! It's hard to believe we are in the final month of 2023. Brian Lamar and Producer Brian have lined up a quick news episode to help you ease into December. Starting the episode, the guys talk about the Q3 earnings reports from Ipsos and ComScore. The two are like two sides of a coin regarding the financial results they reported.  Next, the guys discuss some of the executive changes at Toluna in the wake of its acquisition of MetrixLab earlier this year. The changes included MetrixLab's former global HR director, Hans Verhulst, being named Chief People Officer an ..read more