B2B Insights Podcast
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The B2B Insights Podcast hosted by Nick Hague was created to help marketing and insights professionals navigate the rapidly-changing world of b2b markets and develop the strategies that will propel their brand to the top. Discover exciting new trends and opportunities, and explore the pressing challenges facing b2b businesses today. Each episode, featuring expert guests from the world of b2b..
B2B Insights Podcast
4M ago
In the final episode of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Herminia Ibarra, a world-renowned authority on leadership and career development, for a discussion on how to successfully reinvent your career ..read more
B2B Insights Podcast
5M ago
In episode 5 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Rita McGrath, a best-selling author and sought-after speaker and strategic advisor. If you want to learn what it takes to spot disruptive inflection points in your market before they arrive, this episode is for you ..read more
B2B Insights Podcast
6M ago
In episode 4 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Kirstin Ferguson, an award-winning author, columnist, and company director, and world-renowned leadership expert. If you want to learn what it takes to become an effective leader in today’s world, this episode is for you ..read more
B2B Insights Podcast
6M ago
In episode 3 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Amy Edmondson, Novartis Professor of Leadership & Management at Harvard Business School, and author of ‘Right Kind of Wrong: Why Learning to Fail Can Teach Us to Thrive ..read more
B2B Insights Podcast
7M ago
In episode 1 of our ‘World’s Greatest Business Thinkers’ series, Nick Hague is joined by Celine Schillinger, an award-winning entrepreneur, change agent, and consultant, for a deep-dive into effective leadership ..read more
B2B Insights Podcast
10M ago
In this fourth and final episode of the series, Nick Hague is joined by two B2B International colleagues, Oliver Truman and Simi Dhawan. Oliver and Simi explore the key insights from the 2023 B2B Superpowers Index research and discuss the implications for B2B brands ..read more
B2B Insights Podcast
10M ago
In the third episode of the series, Nick Hague is joined by Byron Sharp, Professor of Marketing Science and Director at the Ehrenberg-Bass Institute, the world’s largest center for research into marketing. Nick and Byron discuss why brands should focus on building mental and physical availability and the importance of distinctiveness over differentiation ..read more
B2B Insights Podcast
11M ago
In the second episode of the series, Nick Hague is joined by Jon Lombardo, Global Head of Research at The B2B Institute, a thinktank funded by LinkedIn. Nick and Jon discuss the theory of reach maximalism, a simple formula to help brands create effective marketing, the law of brand user profiles, and the concept of cash flow funnels ..read more
B2B Insights Podcast
11M ago
To kick off the new series, Nick Hague is joined by Richard Shotton, behavioral science expert and author of the hugely popular The Choice Factory. Richard discusses the key learnings from his latest book, The Illusion of Choice, and explains how behavioral science can be used to understand and influence the way buyers behave ..read more
B2B Insights Podcast
1y ago
In this episode, B2B International’s Head of Growth, Nick Hague, is joined by LinkedIn’s Kristen Johanson, to discuss how to build B2B technology brands that shine using key learnings from LinkedIn’s 8th Annual Technology Buying Report, Brand to Buyer.
Read the full Brand to Buyer report - https://business.linkedin.com/marketing-solutions/success/tech-buyer-research-report
Learn more about the 95/5 rule discussed in today’s episode - https://business.linkedin.com/marketing-solutions/b2b-institute/b2b-research/trends/95-5-rule ..read more