MRXplorer
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Welcome to MRXplorer! Friends Kristina and Z venture together to explore topics in and related to market research. Join them as they discuss everything from the day-to-day of an insights pro, the dynamics between "brand-side" and "vendor-side" research, and more. Let's explore this world of market research together!
MRXplorer
1y ago
We explore Kristina's experience taking leave as a parent of a newborn, and, true to MRXplorer form, expand it to how leave should be for everyone everywhere.
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MRXplorer
1y ago
Z gets pretty vulnerable as she shares her struggle with whether or not she can still be considered a market researcher now that she's in a research operations role. If you've ever experienced impostor syndrome, you'll likely relate quite heavily to her concerns about the way her career has evolved. From career paths to how one's focus changes during a career and what that means for the roles they take on, Kristina and Z talk it out in this impostor syndrome therapy session.
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MRXplorer
1y ago
Kristina and Z are back! They chat through some of the "where have we been," and then, "what are we gonna talk about the next few months," and generally just catch up podcast-like.
Also, Wordle and Nerdle get a mention!
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MRXplorer
1y ago
Our journey exploring the world of diversity and inclusion inside and outside the market research walls starts with our conversation with Pepper Miller, author, market researcher, and Black-American subject matter expert. This candid conversation was very thought-provoking; we're sure you'll agree. Are you ready to dig in?
To shop Pepper's books: https://peppermiller.net/black-still-matters/
To learn more about Pepper: https://peppermiller.net/
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MRXplorer
1y ago
We're kicking off a series of interviews that talk about diversity and inclusion from the perspective of underrepresented groups. We hope you'll join us as we share the fun and courageous conversations we've had (and continue having) around this topic.
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MRXplorer
1y ago
Ethnography: it's way, WAY more than just following someone around while they shop. Learn what it is, what to consider when performing an ethnography, and how to be sure your ethnography is inclusive!
References mentioned:
Paco Underhill, Why We Buy: https://www.amazon.com/dp/B001QA4SY2/ref=dp-kindle-redirect?_encoding=UTF8&btkr=1
Trendwatching: https://trendwatching.com/
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MRXplorer
1y ago
Welcome to CX 101 with Rajul Jain who works for Microsoft's Customer and Market Research team. Listen to learn hat is customer experience research, how is it different from user experience research? What does it measure? When should you use it? And what considerations should researchers keep in mind when it comes to diversity and inclusion in customer experience research? --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message ..read more
MRXplorer
1y ago
A group of crows is a murder. A group of fish? A school. But what do you call a group of research methodologies?
We're kicking off our 2020-2021 season with a live brainstorm of research methodologies in various groupings - advanced modeling, behavioral research, retail, ethnographies, and more! This kicks off a new year of exploring the world of insights, where we'll dive into each group of research types. For now, enjoy hearing us list off 27 different methodologies, some of which have sub-types! The list is FAR from conclusive, so send us methodologies we missed!
Twitter: @mrxpl ..read more
MRXplorer
1y ago
We've been doing a lot of learning, listening, and self-evaluating the past few weeks with the renewed emphasis on systemic racism in the world. We wanted to share some of our fledgling thoughts and actions, and our decision for where this podcast is going to focus next.
We mention a number of resources in this episode; links to the podcasts and groups mentioned can be found below and at MRXplorer.com. Follow us on Twitter (https://twitter.com/MrxplorerP), and send us a note to mrxplorerpodcast@gmail.com with your own recommended resources!
Black History Year podcast: https ..read more
MRXplorer
1y ago
A few questions to consider about inclusion in research and in the workplace. --- Send in a voice message: https://podcasters.spotify.com/pod/show/mrxplorer/message ..read more