What is your team's position on the continuum from basic to bold of AI so far? Is the status on the basic end, with AI used for personal productivity but not much else? Or is your team looking to leapfrog conventional methods with new AI-driven customer insights-driving products and services? Hint: your team is more on the bold end if it is already piloting solutions that include components such as avatars/conversational AI, data-to-text, image analysis, or synthetic data.  Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Resear ..read more

Learn how to avoid analysis bias in global market research studies. Conducting global studies requires careful planning and data collection, but analyzing the results can be even more challenging. Human beings have inherent biases that can impact data analysis, compromising the quality and accuracy of research reports. In this video, we share three types of bias that can infiltrate our research reports. Enhance your market research skills and deliver an unbiased and reliable analysis of your quantitative and qualitative studies by being aware of these common analysis pitfalls. This episode inc ..read more

As professional market researchers, one of our biggest challenges is access to quality sample. We have all had the experience of having to toss out 10% or even 20% or more of research respondents because they were likely bots, fakes, or otherwise low-quality responses. While online sample is problematic for both B2B and B2C studies, the "solutions" may be different. In this episode, our experts tackle the topic of B2B: how can we efficiently recruit authentic, qualified participants for B2B research? Join Kathryn Korostoff and Sharekh Shaikh, CEO of CleverX, as they discuss how to optimize B2B ..read more

Newer researchers may not realize how much of the work in Market Research and Insights is in socializing the results. We don't just send a report out by email and nothing else... not unless we want the research to be ignored. Successful researchers help their clients/stakeholders socialize the research results to influence and persuade. In this episode, Kathryn Korostoff is joined by Kory Grushka, Founder and CEO of Stories Bureau. Kory's company is a creative agency with experience helping major CPG and Tech brands harness the power of visual storytelling capabilities for insights professiona ..read more

How will AI impact the work, and careers, of Market Research & Insights Professionals? Is it doom and gloom, a welcome revolutionary advancement, or does it lie somewhere in the middle? Enjoy this video of instructors Jim Newswanger and Kathryn Korostoff for a discussion about AI's current, and potentially future, impact on the entire cycle of market research projects.  Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning courses are offered on-demand, and include options to earn Insights Association Certifica ..read more

When making methodology recommendations, many market researchers find ethnography desirable but intimidating. The biggest worry is often about recruiting: how do we find qualified people from the target population of interest and motivate them to participate in ethnographic research? Join Instructor Kathryn Korostoff as she shares 5 specific ways to recruit individuals or groups for ethnographic research.  Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning courses are on-demand, and include options to earn ..read more

In the world of professional-quality market research, data visualizations are not just aesthetics; they are critical to research success. You don't need to be a graphic designer, but knowing how to ensure your data captivates and convinces does reduce risk. Join us in this enlightening episode of Conversations for Research Rockstars, where Instructor Kathryn Korostoff unveils the pivotal role of data visualizations in market research reports. Learn the 5 crucial criteria vital criteria taught in our Research Rockstar eLearning courses to gauge the client readiness of data visualizations in pro ..read more

Qualitative research professionals often create top-line reports as a key deliverable. Sometimes the top-line is the only deliverable, and in other cases, it is a preliminary one (followed later by a more thorough, full report). Unfortunately, the term “top-line” is often misused. But as a Research Rockstar, we want you to know the correct use, and in this Conversations episode, your host, Kathryn Korostoff, shares some guidance as to how you can create a top-line with confidence. This Conversation is an excerpt from the Research Rockstar eLearning course on Writing Qualitative Research Report ..read more

“When confronted with superficial research participant responses, how can market researchers dig deeper? How do we design questionnaires so they uncover deeper insights without becoming lengthy? Using neuroscience-based understandings of human behavior can help uncover non-superficial demand drivers and help researchers prioritize questionnaire design. We spoke with Hunter Thurman, founder of Alpha-Diver, a research and strategy company that taps into insights from neuroscience and psychology to uncover the deeper "why" behind consumer behavior. Through reviewing Alpha-Diver’s ‘The 9 Why’s’ mo ..read more

How do you handle over-rationalized and contradictory responses in research interviews? For the sake of high-quality qualitative data, we strive to recognize and resolve these issues, but doing so in a real-time conversation can be tricky. In this Conversation, Lead Instructor Kathryn Korostoff shares some tips and tricks to turn these sticky situations into insights gold.  Conversations for Research Rockstars is produced by Research Rockstar Training & Staffing. Our 25+ Market Research eLearning classes are offered in both real-time and on-demand formats and include options to earn I ..read more