Toby Coulthard, CPO at Phrasee talks to Marketing Tech as the interface between human psychology and technology.  Phrasee is a marketing platform that leverages generative AI for natural language generation, optimizing content at scale for enterprise clients such as Walgreens, Macy’s, Currys, and more. 01:21 Meet Toby Coulthard 05:46 MarTech 06:43 Chief Product Officer at Phrasee 10:02 LLMs in MarTech 10:56 Tools at Phrasee 12:21 Client References 17:00 The Marketing Journey 20:50 What Model Then??? 22:22 "Winning a Campaign" 29:54 Phrasee Differentiation 32:43 Marketing of the Future 39 ..read more

When I need to re-center and remind myself to stay grounded and that growth is accessible to all of us (that's the reskill part) I'm reminded of this episode.  The Mindful Response with Estela Zuheros, Corporate Social Responsibility, IBM.  Come for social responsibility in reskilling the world, stay for lessons in being mindful and being kind to yourself. ·       02:06 Meet Estela Zuheros  ·       05:21 Your personal why? ·       07:16 Reskilling ·       11:41 The skills problem to solve ·  &nb ..read more

This is one of my favorite episodes with Nancy Hensley, when she was CMO at Stats Perform.  I've got to get back to my bracket! Money Ball is back! Nancy Hensley, Chief Marketing Officer for Stats Perform, gives us the latest on data analytics in sports. If you like sports don't listen unless you have time to be entertained.   Show Notes   ·      04:09 What does Money Ball look like now? ·      07:30 Mrs Chicago's personal update ·      08:40 Fan website: The Analyst ·      11:16 Stats Perform for the rest of us ·&nbs ..read more

More AI with Don Finley, Founder of FINdustres, a leading product development agency. Don talks about fusing science, art, and technology into one.  Not your conventional CEO.  01:30 Meet Don Finley 03:50 The Midlife Crisis 06:36 FINdustries 07:02 Kilimanjaro Break 09:40 Work/Life Integration 10:30 Client Profiles 12:00 FINdustries Differentiation 13:43 The 2-min Pitch 14:58 Science, Art, plus Technology 16:34 Good to Great 18:18 Predominate Use Cases 20:06 When to Seek Help 22:20 The Role of the Developer 26:37 AI Risks 28:17 Big Bets 31:22 Methodology and Scale 34:41 Top Learnings ..read more

A live, impromptu podcast with Kevin Nugent, Data & AI Global Partner Sales @ IBM with the IBM partner community in Toronto.  A quick and fun discussion on the state of AI in the industry. 01:04 Kansas City Chiefs 01:93 Meet Kevin Nugent 02:25 Shorting Nvidia 03:25 State of the AI Business 05:520 What is watsonx 07:22 IBM's Differentiation  08:39 Again, Why IBM? 14:13 Making Money with AI  16:37 AI Skills 20:06 Go IBM Partners! LinkedIn: linkedin.com/in/kevinrnugent Website: https://www.ibm.com/partnerplus Want to be featured as a guest on Making Data Simple?  Reach o ..read more

Understanding Search, GenAI, RAG methodology, and vector databases with Nixon Cheaz, Engineering Lead at IBM's Experience Engine.   02:24 Meet Nixon Cheaz 04:32 Search without Google 06:35 Experience Engine 08:30 Elements of Good Search 12:46 Search Data Source 15:36 GenAI Use Cases and Vector DBs  19:40 Foundational Models? 22:07 Impact of Vector DBs 25:38 IBM Public Content DB 28:02 Use Cases 29:58 IBM Technologies 32:54 RAG 40:12 Health is Wealth LinkedIn: linkedin.com/in/nixon-cheaz Want to be featured as a guest on Making Data Simple?  Reach out to us at almartintalksdat ..read more

A Data Science level set in 2024.  This episode is a live recording that talks to  Distinguished Engineers at IBM from Client Engineering, Finance, and  Research with Rachel Reinitz, Suj Perepa, and "Beware of simple questions" Darrell Reimer, respectively.  Pardon just a bit of sound quality issues.  00:16 The Field of Data Science 00:50 Meet Rachel, Suj, and Darrell 03:37 What is Data Science Today? 07:00 Data Science Skills 10:25 How has Data Science Changed 12:07 A Day in the Life 14:25 AI Engineers? 23:45 Fake News and Cost 30:36 What's Next? 33:27 Too Much Gen ..read more

More on GenAI, Hallucinations, RAG, Use Cases, LLMs, SLMs and costs with Armand Ruiz, Director watsonx Client Engineering and John Webb, Principal Client Engineering.  With this and the previous episode you'll be wiser on AI than 98% of the world. 00:12 Hallucinations 02:33 RAG Differentiation 06:41 Why IBM in AI 09:23 Use Cases 11:02 The GenAI Resume 13:37 watson.x  15:40 LLMs 17:51 Experience Counts 20:03 AI that Surprises 23:46 AI Skills 26:47 Switching LLMs 27:13 The Cost and SLMs 28:21 Prompt Engineering 29:16 For Fun LinkedIn: linkedin.com/in/armand-ruiz, linkedin.com/in/joh ..read more

Let's go deep on GenAI, Foundational Models, and LLMs with Armand Ruiz, Director watsonx Client Engineering and John Webb, Principal Client Engineering.  Get a candid view on what is happening in the industy today. 01:40 Meet Armand Ruiz 05:09 Meet John Webb 06:43 The Client Engineering Practice 07:51 GenAI 11:50 IBM's AI Approach 13:50 GenAi in the Enterprise 15:47 Where to Start? 18:10 RAG Method 19:11 IBM's Differentiation 21:25 AI Regulation 24:22 LLM versus Smaller Models LinkedIn: linkedin.com/in/armand-ruiz, linkedin.com/in/john-webb-686136127 Website: https://www.ibm.com/client ..read more

GenAI in Marketing.  Making Data Simple welcomes Michael Cohen, Chief Data Analytics Officer and ML and AI product and marketing expert in consumer data technologies.  Marketing Operations, Automated Decision Activation, Measurement and Analytics, Info Security and Privacy.  01:15 Meeting Michael Cohen 03:33 The Plus Company 08:06 Traditional Approaches to Marketing 12:03 The Future of Marketing 17:31 Data Augmentin's Role 24:46 Data Inputs 26:18 The AIOS Product 31:39 Algorithms 34:03 2 Min Plus Pitch 41:13 Aggressive Innovation Roadmaps 44:44 Next Marketing Disruption 46:33 F ..read more