Felt like your success is not because of your hard work and that it is only a matter of time when you are caught, because you are a fraud? If you have ever felt like an imposter, then this episode is for you.  We discuss about what is imposter syndrome, what are the common perception around it and things you can do to stop feeling like a fraud.  Thank you for listening! Reetika  TheMaiaCompany Linkedin @Reetika Swaroop Srivastava - Source & Links: Feeling like a fraud? Validation of the Impostor Phenomenon among Managers Imposter Syndrome Why Impostor Syndrome Can Be A Good ..read more

We all have been consumed by regret at some point in time. We play stories in our minds and criticise ourselves for decisions that we take. This regretful self talk can dwindle your focus and can harm your relationships, personally and at work. While regret is a negative emotion, a shift in perspective can turn this negative emotion into something positive. In this episode we discuss just that and learn how to use regret and negative self talk to our benefit. Thank you for listening!  Yours, Reetika  -- LinkedIn profile (@Reetika Swaroop Srivastava): Linkedin: https://www.linkedin.co ..read more

Why do you secretly like weird smells? Why does your food taste so good after recovering from a flu? Why do you like the smell of gasoline, or the smell of your partner's clothes? Let us find out in this episode of The BeNudge Show. Thank you for listening! Sincerely,  Reetika Swaroop Srivastava  - Read our articles: https://www.themaiacompany.com Reetika's Linkedin: https://www.linkedin.com/in/reetikaswaroopsrivastava/ - Links referred to; https://www.nationalgeographic.com/science/article/why-do-people-sometimes-like-stinky-things?loggedin=true https://www.gq.com/story/body-odor-at ..read more

Another failed new year resolution to exercise? The solution - don’t aim for radical change.  In this podcast we talk about how you can be consistent at your resolution to become fitter. Let's identify the line between what’s realistically possible and what’s optimistically plausible.  R.  https://www.themaiacompany.com/ Choose curiosity and courage, everyday.  ..read more

Hi! We have been working on season 2 of BeNudge. Continuing from our previous season, this time we will be exploring ordinary behavioural changes which leads to extraordinary changes at work, at home and in the technological worlds as well.  Putting across a teaser of what you can expect in this season.  Thank you for listening! Reetika  ..read more

Behavioural science is increasing in importance. What can we expect the next decade to look like? How can the impact of behavioural economics be amplified? We answer these questions and share our learnings from Nudgestock 2021 on this episode of BeNudge.  Visit us at (www.thinklikemaia.com) Follow us on (LinkedIn)   —  Links for topics discussed in podcast Miles Kimbal report on Cognitive Economics (Link) Capegemini Data Powered Enterprise Report (Link)  Checkout our article: Combing Data and Behavioural Science. An Exploratory Study (Link)  ..read more

As an emerging economy, India is a go to place for several global brands. However, its cultural diversity acts as a challenge for these brands. Commercialised categories such as F&B and FMCG are influenced by local associations, regional behaviours and local tastes, all of these have to be accounted for while developing branding & marketing strategies. In this episode hosts Reetika & Arjun discuss how Indian culture effects marketing and branding strategies for global brands with examples. We also talk about the importance of understanding culture and employing a hybrid/local strat ..read more

This is a special un-cut, un-edited podcast where we - Siddharth, Arjun and Reetika (myself) review the year and share the songs, the books and the movies that helped us get through this year. We also express gratitude towards our listeners and talk about the most loved posts and the best comments we have received.  Thank you all for being with us and for listening to our podcast. Wish you all a joyful new year!  Love, Reetika & Arjun from Maia Website: www.thinklikemaia.com Instagram: @think.like.maia Twitter: @thinklikemaia Medium: thinklikemaia.medium.com ..read more

Music is everywhere. It’s the beat that keeps us bopping, its our escape from reality and it’s something we either choose to wind down or turn up too. But have we ever stopped and wondered, why does music affect us the way it does, and does it affect our reality or our behaviour in any way? Join Arjun as he explores why certain kind of music makes us groove, the role of music in understanding cultures, its influence on our minds and its importance in advertising. Featuring - DJ Brendan Lopez We hope you find this episode helpful. Sincerely, Arjun And as always, BeHuman, stay courageous and re ..read more

I am here, I am now, I am real, come embrace me ⁃ George Elerick George is a behavioural experimentalist and the founder of Nudge Culture. He is a movie buff, an adventure junkie and a stand up comedian.  George is one of those people who have accepted and embraced his traumatic experiences and he has armed himself with his vulnerability, like his super power, which he then uses to help people navigate through their trauma. He believes that speaking about traumatic experiences should not be limited to celebrities or people with platforms. Instead more people, like you and me should talk a ..read more