Dit is een automatische vertaling. Voor de originele Engelse tekst, Klik hier. Exportfinanciering voor internationale expansie Als u van plan bent uw bedrijf naar het buitenland uit te breiden, zult u ook rekening moeten houden met de investeringen die daarmee gepaard gaan. Een nieuwe markttoetreding kan u al gauw 100.000 USD aan investeringen kosten, laat staan het werkkapitaal. Hoe bepaalt u hoeveel geld u nodig hebt? En wat zijn manieren om uw markttoetreding te financieren? Tenzij u over onbeperkte middelen beschikt en de enige aandeelhouder bent, zult u een goed plan moeten hebben om fina ..read more

Every company has a name they put on their products, but is it a brand? For smaller companies the name of the owner may be used, and Chinese companies often have descriptive names: ‘First Shenzhen Rubber Tyre Corporation’. If you start thinking about a shorter name or abbreviation and a logo, then we mostly start talking about brands. A brand helps with informing a customer about a product or service. The same it works with people. If you have heard about Wendy that she is intelligent, enthousiastic and polite, you are more eager to connect with her than with someone you don’t know. BMW sells ..read more

Many companies are facing difficulties in their business with the economy of Ukraine being disrupted by war. They may have suppliers there or the Ukraine was an important sales market for them. Even if peace will be restored quickly a lot of damage has been done to the country. The question then is what would be a an alternative for either producing in, sourcing from or selling to the Ukraine. Romania may be a good alternative. It is more or less half in inhabitants compared to the Ukraine, but has a four times higher GDP per capita and a well educated population. Romania is part of the Europe ..read more

Both in Africa and Asia more people start drinking wine and enjoying it. So there is a growing market, not only for French wines but also for wines from different grounds. Australian wines are popular in Southeast Asia, and also American wines find their way around the world. Distribution channels vary per country The import and distribution of wines varies per country. In a smaller country like Singapore you may have a few specialised distributors and the supermarkets who import wine. In other countries the wine may go along with other alcoholic beverages, for which there mostly is an extensi ..read more

The competition in the cosmetics market is fierce, but apart from the steady brand names there is always a need for innovation and for brands with a fresh story and positioning. Especially in organic products and products for different skin colours there is an upward trend. Getting in the department stores The department stores and shops where you want to be are easily identified, but how to get to their buyers or purchasing managers, who are the decision makers in this field? They have the responsibility to choose only those brands who will bring additional profit to the store. This is where ..read more

The USA market is big and personal health gets a lot of focus, and therefore spend-of-wallet. But how to position your health or wellness product in this broad market, and make sure it become a success in stead of a failure? A few tips from our experience to get you started right. Check out your category The Health & Wellness category covers a wide range of vitamins, dietary supplements, immunity boosters, nutraceuticals, food additives, numerous plant extracts and a myriad of natural healthcare products. They come in deliverables such as pills, capsules, sachets, gummies, beverages, nutri ..read more

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In India it is possible to settle export duties with import duties that you have to pay. Will this also be an option in the European Union? “51B. (1)The Central Government may, by notification in the Official Gazette, specify the manner in which it shall issue duty credit,–– in lieu of remission of any duty or tax or levy, chargeable on any material used in the manufacture or processing of goods or for carrying out any operation on such goods in India that are exported; or  in lieu of such other financial benefit subject to such conditions and restrictions as may be specified therein ..read more

Ascia is a Dutch trading company that frequently buys various stocks of coffee beans from different parts around the world. After having bougth a batch of coffee in Japan, the company turned to Alliance experts for support in getting the coffee shipped from Japan to the Netherlands. Alliance experts arrange the complete exportation process on the Japanese side, including the alignment with the shipping company and the Physio sanitary inspection that was needed. All the paperwork was done by our local Japanese specialist and forwarded timely to Ascia. So far, Alliance experts has supported in ..read more

Maium is an innovative fashion brand with raincoats as their launching product. It is a Dutch brand, combining two characteristic aspects of the Netherlands, the rainy weather and the large number of bicycles. In the sides of the raincoat there is a zipper, which makes it possible to put the front part over the handlebars of the bicycle, protecting your legs from the rain. (See https://www.maium.nl) The company has successfully rolled out its brand in various European countries, based on production with high quality materials in Tianjin, China. Since an important part of the payment had to be ..read more