Why is data integration the cornerstone of marketing operations? What are the three steps to managing your data integration and the six primary data integration techniques? In this episode, Chris and Ryan continue the discussion around marketing operations with a focus on the types of data integrations and how to properly manage your data so you can gain business intelligence and improve decision making ..read more

TikTok has a new CEO; Google Ads announces privacy-focused changes for Analytics, Tag Manager and enhanced conversions; Yelp announces Custom Location Targeting and more features to expand reach for local businesses; Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of May 17, 2021 ..read more

What is Marketing Operations (MarOps)? Is it important to have a plan for marketing operations even if you're still a startup or SMB? In this episode, Chris and Ryan explain why marketing operations is important to maintaining business efficiencies and breaking down silos, and offer five steps on how to create a marketing operations strategy ..read more

Branded content, influencer marketing make up the biggest slice of digital ad budgets; HubSpot Expands Its CRM Platform With the Launch of Operations Hub; Google Earnings Smash Sales Records as Digital Ad Market Booms Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of May 3, 2021 ..read more

You optimized your website for Local SEO, completed your Google My Business Profile, and created a new marketing campaign to collect some positive reviews for your business. How do you know if your Local SEO strategy is working for your SMB? In this episode, Chris and Ryan discuss the analytics to focus, specifically the key performance indicators you should be monitoring, as well as some key SEO tools to measure how you're performing ..read more

Google’s ‘Project Bernanke’ gave titan unfair ad-buying edge, lawsuit claims; Gartner Says 63% of Digital Marketing Leaders Still Struggle with Personalization, Yet Only 17% Use AI and Machine Learning Across the Function; Microsoft confirms $20B acquisition of AI and speech recognition company Nuance; Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of April 19, 2021 ..read more

Is SEO important if I have a brick-and-mortar physical location? Are there things I can do to improve my local search listing? In this episode, the first of a two-part series focused on Local SEO, Chris and Ryan discuss the reasons SEO is more important than every for brick-and-mortar businesses and how your business can take advantage of simple tips and tricks to rank higher in local searches ..read more

Amazon’s share of the US digital ad market surpassed 10% in 2020; Clubhouse Discusses Funding at About $4 Billion Value; Google’s John Mueller: Changing Dates on Pages Won’t Improve Rankings. Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of April 12, 2021 ..read more

What are the best SEO analytics, metrics and KPIs to determine if my content strategy is working? What SEO tools should I be using? Do I need to hire an SEO agency? In this episode, Chris and Ryan talk with Steve Wiideman about the importance of transparency in SEO, when to outsource vs. in-source your SEO, and which tools and analytics you should be using regularly ..read more

Facebook to enable users to control who comments on their posts; LinkedIn confirms it’s working on a Clubhouse rival, too; Most U.S. marketers ready to quit in last year. Digital Marketing Happy Hour: Last Call is a weekly podcast that recaps the latest in digital marketing news, marketing technology, advertising, and more! Grab a beverage while we peruse the news and catch you up on anything you might have missed for the week of April 5, 2021 ..read more