In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker sit down with Allys Ton from Qortex to discuss the intricacies of brand building, particularly for small marketing teams. Allys shares her extensive experience in creating and nurturing brands at various companies, highlighting her unique approach to personifying brands. She explains how a comprehensive branding exercise can define a brand’s personality, voice, and values, making it easier to communicate the brand’s essence across all marketing materials. Allys emphasizes the importance of collaboration within a company ..read more

In this illuminating episode of "Tech Qualified," hosts Justin Brown and Meredith Metsker engage with Ryan Tidwell from Saltmine, exploring the unique challenges of marketing within niche B2B spaces. Ryan shares his journey of marketing in underrepresented sectors like prop tech and how crucial consistency and tailored strategies are for his 'small but scrappy' team. His insights reveal that success lies not in grand gestures but in steady, thoughtful marketing that resonates with a specific audience. Ryan emphasizes the importance of understanding the audience's needs, avoiding one-size-fits ..read more

In the latest episode of "Tech Qualified," hosts Justin Brown and Meredith Medsker engage with Drew Moffitt from Kumospace to explore innovative strategies in B2B influencer marketing and virtual office environments. Drew details Kumospace’s virtual platform, which simulates a physical office digitally, enhancing remote collaboration. The discussion also covers how Kumospace has been effectively utilizing influencer marketing to boost visibility and engagement, demonstrating substantial impacts on their growth and customer acquisition strategies. Drew explains the mechanics behind their succes ..read more

In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker chat with Stephen Robles of Riverside about asynchronous recording technologies. The discussion kicks off with an overview of Riverside's features designed to ease recording processes for busy professionals. Stephen explains how the platform allows for recording without requiring all participants to be online simultaneously, a boon for busy CEOs and subject matter experts. The conversation dives into specific functionalities of Riverside, such as creating links for asynchronous recording, which simplifies the collectio ..read more

In this episode of Tech Qualified, Justin Brown and Meredith Metsker host Nick Lafferty, a seasoned growth marketing consultant and founder of the Early Exit Club. Nick discusses the crucial role of paid marketing strategies for B2B organizations, emphasizing the rapid feedback and optimization opportunities it provides. He details how paid marketing efforts can be a valuable tool for small teams looking to test ideas quickly with minimal initial investment. Nick explains how to align marketing strategies with business objectives and select the most effective channels, such as Google Ads and ..read more

In this episode of Tech Qualified,  Justin Brown and  Meredith Metsker dive into the world of social media's role in business growth with Kirsti Lang from Buffer. The conversation starts with the importance of having a strong digital presence, even for small teams, and quickly transitions to the power of authenticity in social media marketing. Kirsti emphasizes that people trust individuals over brands, making the personal stories and posts from company leaders crucial for engagement and trust-building. Kirsti shares practical advice for executives hesitant to embrace social media, s ..read more

In this episode of Tech Qualified, host Meredith Metsker and guest Justin Brown of New North explore the transformative impact of episodic content for small marketing teams. Justin shares his journey from struggling to produce regular content as a small business owner to discovering the strategic advantages of podcasting. This transition not only facilitated consistent content production but also significantly boosted engagement with key audiences. Justin emphasizes the flexibility and efficiency of episodic content, particularly podcasting, in enabling small teams to punch above their weight ..read more

In this episode of Tech Qualified, Justin Brown dives into the intricacies of content creation with limited resources. He discusses the unique challenges faced by small B2B tech marketing teams with Meredith Metsker , the Director of Content and Community at uConnect. The conversation explores strategies for building an efficient content machine, underscoring the importance of adaptability and resourcefulness in a constrained environment. Meredith shares her journey from working in larger marketing teams to embracing the agility of smaller groups, highlighting the advantages of reduced bureau ..read more

​​In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Joe Michalowski from New North. They dive into the evolving landscape of B2B marketing, discussing the critical shift from in-house roles to agency settings. Joe shares his unique perspective on adapting strategies for client success in a competitive digital environment. Joe emphasizes the importance of leveraging content to address customer pain points. He outlines effective methods for creating content that resonates with target audiences, highlighting the need for authenticity and value-driven messaging. Th ..read more

In this insightful episode of Tech Qualified, Meredith Metsker hosts Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast. They dive into the art of crafting effective event strategies for small marketing teams. Lindsay emphasizes the importance of aligning events with business goals, highlighting how different event types serve varied objectives - from brand building to community engagement. Lindsay shares practical advice on efficiently running events with limited resources. She stresses the significance of roles like hosts and producers in ensuring the smooth execution o ..read more