In this episode of Tech Qualified, host Meredith Metsker and guest Justin Brown of New North explore the transformative impact of episodic content for small marketing teams. Justin shares his journey from struggling to produce regular content as a small business owner to discovering the strategic advantages of podcasting. This transition not only facilitated consistent content production but also significantly boosted engagement with key audiences. Justin emphasizes the flexibility and efficiency of episodic content, particularly podcasting, in enabling small teams to punch above their weight ..read more

In this episode of Tech Qualified, Justin Brown dives into the intricacies of content creation with limited resources. He discusses the unique challenges faced by small B2B tech marketing teams with Meredith Metsker , the Director of Content and Community at uConnect. The conversation explores strategies for building an efficient content machine, underscoring the importance of adaptability and resourcefulness in a constrained environment. Meredith shares her journey from working in larger marketing teams to embracing the agility of smaller groups, highlighting the advantages of reduced bureau ..read more

​​In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Joe Michalowski from New North. They dive into the evolving landscape of B2B marketing, discussing the critical shift from in-house roles to agency settings. Joe shares his unique perspective on adapting strategies for client success in a competitive digital environment. Joe emphasizes the importance of leveraging content to address customer pain points. He outlines effective methods for creating content that resonates with target audiences, highlighting the need for authenticity and value-driven messaging. Th ..read more

In this insightful episode of Tech Qualified, Meredith Metsker hosts Lindsay McGuire, Associate Director of Content and Campaigns at Goldcast. They dive into the art of crafting effective event strategies for small marketing teams. Lindsay emphasizes the importance of aligning events with business goals, highlighting how different event types serve varied objectives - from brand building to community engagement. Lindsay shares practical advice on efficiently running events with limited resources. She stresses the significance of roles like hosts and producers in ensuring the smooth execution o ..read more

In this episode of Tech Qualified, Meredith Metsker and Justin Brown dive into essential marketing strategies. They reflect on an interview with Tory Kindlick, VP of Marketing at Corti, discussing the fundamental role of content marketing. Kindlick's approach to building a marketing team prioritizes content creation, highlighting its vital role in successful marketing strategies. The conversation shifts to the importance of diverse skill sets in marketing teams. Justin, with a background in content, emphasizes the need for technical expertise in tandem with content creation. This balance ensu ..read more

In this episode of Tech Qualified, host Justin Brown welcomes Meredith Metsker, Senior Content Marketing Manager at uConnect. They delve into the challenges and strategies of content marketing in a small team environment. Meredith shares her experiences in creating effective content strategies that balance both execution and strategic planning. Meredith emphasizes the importance of agility and autonomy in small teams. She discusses how these qualities enable quick adaptation to changing market trends and audience needs. The conversation also touches on the significance of understanding the au ..read more

In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Rachel Cottam, Director of Content at Delivery Solutions. Rachel shares her diverse experiences in marketing, emphasizing the unique challenges small marketing teams face. She draws parallels between her past as a high school English teacher and her current role, highlighting the nuanced skills required in content marketing. Rachel dives into the isolation often felt in small teams, discussing how content marketers, despite being part of a niche, need to ensure their strategies and metrics are well understood or ..read more

In the relaunched episode of Tech Qualified, hosts Justin Brown and Meredith Metsker dive deep into the evolution of the podcast. Justin reminisces about the podcast's earlier days, where they interviewed VPs of marketing and CMOs, emphasizing the shift towards creating more targeted and meaningful content. Both hosts highlight the significance of addressing core audience issues when crafting content. Meredith, drawing from her journalistic background, underscores the importance of starting with the most pressing information and genuinely adding value to the audience. She champions the idea of ..read more

In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the intricacies of marketing in the tech industry with Tory Kindlick, VP of Marketing at Corti. They explore the challenges and strategies of creating content and leading marketing teams in specialized fields. Tory discusses the transition from interviewing experts in various fields to leading marketing efforts in the healthcare technology sector. He shares insights on leveraging storytelling and subject matter expertise to build credibility and trust with medical professionals, a key audience for Corti. The conve ..read more

Dan Daron of Searchspring links an improved e-commerce customer experience directly to a company's bottom line. Merchandising and improved search solutions are important to this improved customer experience, whether the company is a retailer, brand, or B2B wholesaler or SAAS company. "If a customer can't find the products that they're looking for, you've basically lost them. They have, little to no attention span these days," says Dan. Calling on his experience at Searchspring and as an e-commerce and marketing consultant for 16 years, Dan provides tips on merchandising. He also discusses how ..read more