How You Should Build Your Small, Scrappy Marketing Team
Tech Qualified
by New North
2w ago
In this episode of Tech Qualified, Meredith Metsker and Justin Brown dive into essential marketing strategies. They reflect on an interview with Tory Kindlick, VP of Marketing at Corti, discussing the fundamental role of content marketing. Kindlick's approach to building a marketing team prioritizes content creation, highlighting its vital role in successful marketing strategies. The conversation shifts to the importance of diverse skill sets in marketing teams. Justin, with a background in content, emphasizes the need for technical expertise in tandem with content creation. This balance ensu ..read more
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Discussing the Difficulties of Being a Content Marketing Team of One
Tech Qualified
by New North
1M ago
In this episode of Tech Qualified, host Justin Brown welcomes Meredith Metsker, Senior Content Marketing Manager at uConnect. They delve into the challenges and strategies of content marketing in a small team environment. Meredith shares her experiences in creating effective content strategies that balance both execution and strategic planning. Meredith emphasizes the importance of agility and autonomy in small teams. She discusses how these qualities enable quick adaptation to changing market trends and audience needs. The conversation also touches on the significance of understanding the au ..read more
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Balancing creativity and strategy in small team marketing
Tech Qualified
by New North
1M ago
In this episode of Tech Qualified, hosts Justin Brown and Meredith Metsker welcome Rachel Cottam, Director of Content at Delivery Solutions. Rachel shares her diverse experiences in marketing, emphasizing the unique challenges small marketing teams face. She draws parallels between her past as a high school English teacher and her current role, highlighting the nuanced skills required in content marketing. Rachel dives into the isolation often felt in small teams, discussing how content marketers, despite being part of a niche, need to ensure their strategies and metrics are well understood or ..read more
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The Re-Launch of Tech Qualified
Tech Qualified
by New North
1M ago
In the relaunched episode of Tech Qualified, hosts Justin Brown and Meredith Metsker dive deep into the evolution of the podcast. Justin reminisces about the podcast's earlier days, where they interviewed VPs of marketing and CMOs, emphasizing the shift towards creating more targeted and meaningful content. Both hosts highlight the significance of addressing core audience issues when crafting content. Meredith, drawing from her journalistic background, underscores the importance of starting with the most pressing information and genuinely adding value to the audience. She champions the idea of ..read more
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The Differences Between In-House and Agency Marketing with Tory Kindlick
Tech Qualified
by New North
3M ago
In this episode of Tech Qualified, Justin Brown and Meredith Metsker dive into the intricacies of marketing in the tech industry with Tory Kindlick, VP of Marketing at Corti. They explore the challenges and strategies of creating content and leading marketing teams in specialized fields. Tory discusses the transition from interviewing experts in various fields to leading marketing efforts in the healthcare technology sector. He shares insights on leveraging storytelling and subject matter expertise to build credibility and trust with medical professionals, a key audience for Corti. The conve ..read more
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Building relationships in the world of e-commerce with Dan Daron from Searchspring
Tech Qualified
by Motion
8M ago
Dan Daron of Searchspring links an improved e-commerce customer experience directly to a company's bottom line. Merchandising and improved search solutions are important to this improved customer experience, whether the company is a retailer, brand, or B2B wholesaler or SAAS company. "If a customer can't find the products that they're looking for, you've basically lost them. They have, little to no attention span these days," says Dan. Calling on his experience at Searchspring and as an e-commerce and marketing consultant for 16 years, Dan provides tips on merchandising. He also discusses how ..read more
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Ask for forgiveness not permission with Stephanie Cox of Lumavate
Tech Qualified
by Motion
8M ago
Stephanie Cox, VP, Sales and Marketing at Lumavate talks with Tristan Pillegrino about her journey as a marketer. She reflects on the challenges of making her opinions and ideas heard earlier in her career.  She recounts her progress along a path of personal growth from that early career experience, which led to her ultimate adoption of a professional philosophy grounded in proactively tackling problems independently, without permission.  Stephanie reflects on her former sense of relentless determination to achieve perfection on all projects, and the problem with striving t ..read more
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Kicking Podcasting Into High Gear with Lindsay Tjepkema
Tech Qualified
by Motion
8M ago
Lindsay Tjepkema has spent her career in marketing, usually on branded content and improving customer experiences.  She wanted to broaden her reach and explored using audio content as a content marketing strategy.  However, in her previous role at a technology company, she found that the technology for marketing with the spoken word was pretty deficient. While many pieces of the puzzle existed for podcasting, nothing existed to pull all the pieces together.  Lindsay wanted to create a new way of using the podcast as part of a content marketing strategy. Thus, Casted was born ..read more
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Optimizing the customer experience with Aashish Dhamdhere of
Tech Qualified
by Motion
8M ago
According to Aashish Dhamdhere, the VP of Marketing at Skilljar, optimizing customer experience is at the core of every marketer's goal. Any interaction should add value to the company. Companies need to have a clear sense of their brand projections to ensure that they give customers the right impressions. Aashish Dhamdhere emphasizes that the number one driver of business decisions is how customers respond and interact with the products. A close second is the support and education provided by the company to the customers. Deliver content in a variety of formats. The goal is to find what works ..read more
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How to grow your company by focusing on its strengths with Nathan Bliss of Kinsta
Tech Qualified
by Motion
8M ago
Nathan Bliss is Vice President of Sales and Marketing at Kinsta, a WordPress hosting platform that knows what it does well and continues to get better at it.  “We don't bend a lot on where we feel we fit in,” Nathan says. “It’s kind of like why you can't Google a discount code for a Tesla. The price is the price. So that may sound a bit standoffish, but we ultimately feel that we want to provide that level of value.” Nathan’s previous roles include everything from account executive and solutions specialist to sales coach and regional sales manager, so he calls himself a sales and revenue ..read more
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