Mary Kay Inc. hosted its 60th annual Seminar Conference in Dallas, welcoming nearly 14,000 independent distributors at the Kay Bailey Hutchison Convention Center. To date, the brand’s 60 years of seminars has generated an estimated $4.3 million in local tax revenue and supported more than 17,000 local jobs. The post Mary Kay Celebrates 60 Years of Annual Dallas Convention first appeared on Direct Selling News ..read more

Betterware de Mexico, now known as BeFra, announced a 5.3% increase in net revenue year over year, and an 8% increase for the first six months of 2024. The post Betterware Reports 5.3% Boost to Q2 2024 Net Revenue first appeared on Direct Selling News ..read more

This year, a number of leading direct selling companies have announced their departure from the network marketing model, including most recently Rodan + Fields and Seint. This has unsurprisingly led to significant and widespread backlash from distributors in the field who feel left behind by a culture and business they helped build. Many direct selling […] The post Direct Selling Brands Reaffirm Their Commitment to the MLM Model first appeared on Direct Selling News ..read more

After a Texas federal judge ruled against the Federal Trade Commission and its Rule seeking to end noncompete bans for workers, a Pennsylvania federal judge has ruled in the FTC’s favor. The post Pennsylvania Judge Sides with FTC on Noncompete Ban first appeared on Direct Selling News ..read more

In its 2024 Sustainability Report, Mary Kay Inc. detailed its environmental, social and economic efforts for the year. These initiatives included water stewardship, a long-term partnership with the Arbor Day Foundation, and sustainable sourcing practices that promote economic well-being for the 16 million women who work as Shea collectors in West Africa. The post Mary Kay 2024 Sustainability Report Reflects Company’s Advocacy Roots first appeared on Direct Selling News ..read more

USANA Health Sciences, Inc. reported its financial results for the second quarter of 2024. Net sales for the quarter were $213 million, an 11% decline from the same quarter last year, and a 7% decline sequentially. The post USANA Reports Q2 2024 Net Sales first appeared on Direct Selling News ..read more

SEYTÚ, a Mexican beauty company belonging to the Omnilife Group, announced it will serve as an official sponsor of Miss Universe. This partnership will support pageant participants with SEYTÚ’s paraben-free, hypoallergenic makeup products. “We are very excited that SEYTÚ will be taking care of and highlighting the beauty of the most beautiful women in the world at the Miss Universe pageant,” said Kenya Vergara, Omnilife and SEYTÚ Global Marketing Director. “This collaboration represents an important milestone for us, our commitment to beauty, diversity and self-confidence.” In an official stat ..read more

LifeVantage hosted its global Activate 2024 event, supported by distributor-hosted watch parties and gatherings. The virtual event was a platform for the company to reaffirm its commitment to the direct selling industry. “LV360 enabled us to evolve into a company poised to meet the needs of individuals sharing their commitments to health and wellness through incredible activation products as well as entrepreneurs looking to build and grow successful businesses,” said Steve Fife, LifeVantage President and CEO. “And as rewarding as the past several years have been, the best is yet to come thanks ..read more

World Financial Group, the parent company of Transamerica Financial Advisors, Inc., hosted its annual Convention of Champions with the theme of “Win as One.” To emphasize this goal of growing independent businesses with a common goal of ensuring no family is left behind in opportunities to secure their financial future, World Financial Group invited Shaun White, Olympic gold medalist and snowboarder, to deliver the keynote address. “Shaun has the ‘ultimate champion’ mentality,” said Todd Buchanan, World Financial Group President. “It’s not luck that he holds more world records and more Olympic ..read more

Sunrider hosted its 2024 Grand Convention at its world headquarters and nearby Redondo Beach. This year’s theme embodied a “Transform” theme, providing educational sessions, interactive training, motivational speeches and the celebration of success stories to help attendees gain a “renewed vision and vigor” for the challenges and opportunities ahead. The three-day event included a Product Experience Arena, where participants could sample Sunrider products and experience demonstrations of its products like SunSmile Fruit & Vegetable Rinse. “We’re committed to ongoing innovation for your ben ..read more