4:7 Niche website to global event - Adam Parry
Event Martech Podcast
by Lee Matthew Jackson
6d ago
Event Tech Live has grown from niche website to global industry phenom in just over a decade. So how’d they do it? This week I talk with Adam Parry. He pulls back the curtain on Event Tech Live's origin story and growth. From kickstarting with an awards program to the first leap into organising... Adam keeps it real about their against-the-odds journey to heavy-hitter status. Along the way, he drops serious knowledge for fellow event organisers looking to step up their game. Like why getting creative on your exhibition stand trumps waiting for serendipity. How to leverage content to drive sust ..read more
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4:6 The science behind human connections - Lisa Schulteis
Event Martech Podcast
by Lee Matthew Jackson
1w ago
Face to face or screen to screen? Which leaves you feeling more connected? In this episode Lisa and I discuss recent research showing that in-person interactions trigger increased neural activity compared to virtual interactions. We explore a study analysing the differences in brain activity and eye contact when people interacted live versus through video chat. The results indicate our minds are wired to be more engaged with physical proximity - but why is that so? Lisa and I unpack the limitations of current virtual platforms, including how camera angles and lack of body language cues play a ..read more
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4:5 Finding the best event tech solutions - Max Mitchell
Event Martech Podcast
by Lee Matthew Jackson
2w ago
As event organisers, finding partners we can trust is crucial yet daunting. Between flashy marketing and empty promises, how can we cut through the noise to assess what solutions will truly support our event vision? In this revealing episode, I roleplay an event organiser grilling a potential event technology supplier. My guest? Max from Canapii - an all-in-one event management platform. With a conversational approach, I put Max in the hot seat with questions we as organisers need answered before even considering a demo. Full show notes: https://eecast.com/29 ..read more
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4:4 Are year-round communities overrated? - Dax Callner
Event Martech Podcast
by Lee Matthew Jackson
3w ago
What if trying to build an engaged, year-round event community was actually detrimental to your event's success? Event organisers are aften advised to create 365 communities around their events, nurturing relationships long after an event wraps. But event strategy expert Dax Callner argues most organisers lack the skills and bandwidth for ongoing community management. In this episode, Dax asserts that overextending resources to force year-round conversations does a disservice to both organizers and attendees. Rather than community, he believes events should prioritise delivering incredible exp ..read more
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4:3 Creating year-round community - Neil Thompson
Event Martech Podcast
by Lee Matthew Jackson
1M ago
Would building a year-round community around your event allow you to offer more value? In this episode, I interview Neil Thompson from Delegate Wranglers. He shares his journey growing a Facebook community that exceeded any expectations. We learn how he grew and monetised his platform, starting with just a simple newsletter and expanding to customised campaigns working with global brands. Neil also shares the amazing value he could add during the tough times of the pandemic, quickly pivoting to online content and community support. As you listen, consider what a thriving year-round gathering p ..read more
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4:2 This event company keeps relevant at 50+ with Colja Dams
Event Martech Podcast
by Lee Matthew Jackson
1M ago
How do you create unforgettable events that spark meaningful connections and delight attendees year after year? One company has spent decades perfecting their recipe. Since the 1970s, VOK DAMS has pioneered corporate events that spark lasting buzz. In this episode, we trace how current CEO Colija Dams and his family built VOK DAMS' legacy across 50 years of event innovation. From analog to digital transformations, Colija shares insights spanning generations of leadership in creating unforgettable experiences. Join us as Colija peels back the story behind the scenes - how his family built an ic ..read more
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3:5 Decoding social media for event marketers - Rachael Dines
Event Martech Podcast
by Lee Matthew Jackson
4M ago
Struggling to choose social platforms and create content that sells tickets for your event? In this practical episode, host I chat with marketing veteran Rachael Dines to share social media marketing tactics to boost your next event. Learn how to select platforms strategically based on where your target audience spends time. Get tips on creating engaging content like speaker videos, event teasers, and more. Discover how to educate and collaborate with sponsors to mutually promote participation. Whether you are new to social media marketing or looking to improve your strategy, Rachael lays out ..read more
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3:4 Small changes for a more sustainable event - Lee Hird
Event Martech Podcast
by Lee Matthew Jackson
5M ago
Does sustainability feel daunting? Are you overwhelmed when trying to work out the most eco friendly way to deliver your in-person event? The good news is you don't have to do everything at once! Starting with a few small wins, you can easily build up to an event that reduces it's impact on the environment, and maximises the experience of your attendees creating memories that will last a lifetime. In this episode, Lee Hird, expert in sustainable event management, shares how to take the first steps on your sustainability journey. Full show notes: https://eventmartech.com/small-changes-more-sust ..read more
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3:3 Sell your next event with attendee videos - Dan Gable
Event Martech Podcast
by Lee Matthew Jackson
5M ago
Struggling to get the word out about your event? Tired of expensive video productions that feel out of touch? What if the secret to selling your next event was already in your attendees' pockets? In this episode, Dan Gable shares how smartphone videos filmed by attendees could provide authentic, cost-effective event promotion. Discover new techniques to capture organic event moments that professional shoots often miss. Learn how Dan's platform Shout Out makes it easy to share real-time videos that spark FOMO. Whether you want to showcase speaker reactions, spread excitement, or give virtual at ..read more
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3:2 The real impact of AI on event marketing - Alex Makarski
Event Martech Podcast
by Lee Matthew Jackson
6M ago
Artificial intelligence is transforming marketing across industries, and event marketing is no exception. But between the hype and fear, what is the real impact? In this episode, host Lee is joined by Alex, founder of digital media agency Clickmakers, to peel back the curtain on how AI and machine learning are enhancing creativity, strategy, and results for event marketers. Alex shares fascinating real-world examples of how AI is automating tedious tasks while actually unleashing more human ingenuity, but also cautions against letting AI run unchecked. Tune in to hear insights on the present a ..read more
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