Episode 2: Mastering MarTech Webinar with Natthawan Apiratanapimolchai, EVP from TMB Bank PCL (Brought to you by www.themartechsummit.com)
Mastering MarTech Series
by Rahmi Atalay
7M ago
Natthawan is an expert on leading customer understanding and customer value proposition for retail banking and acts as the changing agent to lead the strategic direction with value chain to deliver P&L and target customer experience. In this episode, she's discussing topics such as Maintaining a Customer Relationship | Data Driven Approaches in Marketing Professionals | Advice for Getting into her Industry/Role | Why she Chose to go into this Industry | What she is Most Looking Forward to After the Pandemic ..read more
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Episode 1 - Mastering MarTech Webinar with Juthamas Vadhanapanich, Digital Specialist from Banpu (Brought to you by www.themartechsummit.com)
Mastering MarTech Series
by Rahmi Atalay
7M ago
Juthamas is a Digital Specialist of DCOE, BANPU. She has 18 years of experience working on UX/UI design and managing teams of young and enthusiastic designers and researchers. In this episode, she discusses Building a Persistent Relationship with Customers | Interactions that Doesn't Need to be Automated | Combining Different Aspects to Form a Marketing Strategy | Why She Chose to go into this Industry/Company | What She is Most Looking Forward to After the Pandemic | Her Top Working From Home Tips ..read more
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Episode 10 - Mastering MarTech Webinar with Siddharth Bhatia from National University of Singapore [Brought to you by www.themartechsummit.com]
Mastering MarTech Series
by Rahmi Atalay
7M ago
Siddharth a PhD candidate at National University of Singapore (NUS). His research, MIDAS finds anomalies or malicious entities in time-evolving graphs. MIDAS can be used to detect intrusions, Denial of Service (DoS), and Distributed Denial of Service (DDoS) attacks. In this episode he discusses MIDAS - Anomaly/Intrusion/Fake News Detection | Why he went into Research | How his Research will be Useful | What makes MIDAS Different from Existing Methods | Real Life Applications of MIDAS | Future Plans to take MIDAS Forward | What he is Most Looking Forward to After the Pandemic ..read more
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Episode 9 - Mastering MarTech Webinar with Jonathan Wan from Japan Airlines [Brought to you by www.themartechsummit.com]
Mastering MarTech Series
by Rahmi Atalay
7M ago
Jonathan is the Director of Global Marketing of Japan Airlines responsible for driving growth and communications initiatives across JAL’s key markets in Asia, Europe and North America. In this episode, Jonathan talks about Business Transformation | 2020 MarTech Investment Priorities | How Deprecation of 3rd Parties Cookies will Change the Ecosystem | Connecting, Engaging and Building Relationships with Customers | How the Aviation Industry is Handling the Pandemic and it's Aftermath | His Top Working from Home Tip ..read more
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Episode 8 - Mastering MarTech Webinar with Peerapat Sirichot from Index Living Mall [Brought to you by www.themartechsummit.com]
Mastering MarTech Series
by Rahmi Atalay
7M ago
Peerapat is an expert in many areas such as, Advanced E-commerce and Online Business planning/Strategies, OKRs (Objective & Key Results) and PPPs (Plan-Process-Problems), Effective Organisational Structure, Report, Goal setting and measurement. In this episode he will discuss Challenges in Dealing with Consumer Data | Why he Chose to go into his Industry | Who to Meet to Understand the Industry Better | How his Industry is Handling the Pandemic | His Morning Routine ..read more
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Episode 7 - Mastering MarTech Webinar with Tatchaphol Srichankij from Grand Sport Group [Brought to you by www.themartechsummit.com]
Mastering MarTech Series
by Rahmi Atalay
7M ago
Tatchaphol is a business professional with excellent leadership qualities and interpersonal communication skills. Specialized in Entertainment & Sports business strategy, which covers digital marketing strategy, digital transformation, online media platforms, retail management & team coaching. In this episode he will talk about Maximizing Cross Team Communication with MarTech | One App he can't Live Without | Why he Chose his Industry | His Greatest Win | His Morning Routine ..read more
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Episode 6 - Mastering MarTech Webinar with David Thomas Boucher from Bumrungrad International Hospital [Brought to you by www.themartechsummit.com]
Mastering MarTech Series
by Rahmi Atalay
7M ago
David Boucher has worked in healthcare for over 40 years, the last 2 years as Chief Business Transformation Officer at Bumrungrad International Hospital in Bangkok, Thailand. For the 18 years prior to 2018, David served as an executive of BlueCross & BlueShield of South Carolina, as President of UCI Medical Affiliates where he managed 80 retail medical care centers. He was also President of Companion Global Healthcare, Inc.–the world’s only medical tourism facilitator owned by a major health insurer. Prior to 2000, David served as CEO at several hospitals in the U.S. Mr. Boucher earned his ..read more
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Episode 5 - Mastering MarTech Webinar with Federico Brandi from Roojai.com [Brought to you by www.themartechsummit.com]
Mastering MarTech Series
by Rahmi Atalay
7M ago
With 8 years of marketing experience helping businesses succeed in Southeast Asia, Federico is leading the marketing team at Roojai.com, the fastest growing online car insurance platform in Thailand. In this episode Federico will talk about What makes Roojai.com Different to Others | How a Data-Driven Approach has Optimized Marketing Professionals | Dealing with Multiple Data Sources and it's Challenges | An Overview of Offline to Online Strategy | How the Insurance Industry is Handling the Pandemic and the Aftermath | His Morning Routine | His Top Working from Home Tips ..read more
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Episode 3 -Mastering MarTech Webinar with Marcus Ho from Brew Interactive [Brought to you by www.themartechsummit.com]
Mastering MarTech Series
by Rahmi Atalay
7M ago
Marcus Ho is the founder of Asia's fastest-growing and award-winning digital marketing agency, Brew Interactive. Over the last 12 years, Marcus, alongside with his team has worked with numerous multinational brands such as Hitachi, Unilever, and Shell to grow their marketing automation efforts. In this episode Marcus will talk about The Webinar that Grossed $7.2 million in One Night | Tips on Running Webinars | Maximizing Cross Team Communication with MarTech Tools | Top 3 Concerns when Implementing a MarTech Stack | Seeing Actionable Goals with MarTech Tools | What makes Brew Interactive Diff ..read more
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Episode 2: Mastering MarTech Webinar with Elizabeth Kwong from MoneySmartGroup [Brought to you by www.themartechsummit.com]
Mastering MarTech Series
by Rahmi Atalay
7M ago
As a growth marketer with 10 years of digital experience, Elizabeth joined MoneySmart Hong Kong in 2017 as the first and founding member. In this episode she will talk about Deprecation of Third-Party Cookies | How to Prepare for a Cookieless World | Different Aspects to a Marketing Strategy | Advice for Getting into her Field & Role | Top Working from Home Tip ..read more
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