In this podcast episode, we delved into the significant potential of data analytics and its role in enhancing business strategies, particularly in the realm of marketing. Our guest, Ms. Peace Obinani, Product Marketing Manager at Piggyvest, joined us for an insightful conversation where we explored the following key points: Understanding Data's Significance Navigating Data Types - Policy and Security Harnessing Data for Marketing Excellence The Fusion of AI and Data-Driven Marketing Tracing Customer Journey from Acquisition to Loyalty Tools for Data-Centric Customer Engagement ..read more

In this session of The Martechno Beat Podcast, we are joined by Vrinda Aggarwal - Lead, Customer Lifecycle Management at Join Ventures to talk about how AI/ML in Marketing is evolving and benefiting the new age marketers.  We also discuss various things marketers need to keep in mind when trying to utilize the power of AI ML to boost customer engagement and conversion.  IGP is an online retailer of personalised, floral, gourmet and handmade gifting products. The company is headquartered in Mumbai, India and has offices in India, Singapore and the United States. IGP is owned and opera ..read more

Every interaction a customer has with your brand through the website, mobile apps, emails and every other channel you own, both offline and online is a goldmine of data. Accurately tracking the data of each customer across all the marketing channels is essential to delivering the most relevant and contextual communication and recommendations. A Customer Data Platform stitches all these data points together to give you a unified view of each and every customer of yours. Without a CDP, all the data points available to you would be stored in multiple places, which could lead to you delivering mes ..read more

The eCommerce space has grown exponentially over the past year with evolving market trends and user behavior. Customers of our generation are not merely looking for products that satisfy their requirements but are also looking to associate with brands that consistently offer them 1:1 personalized customer experiences. Brands have understood this phenomenon and are now looking to deliver personalization at all the touchpoints across the customer journey to ensure they are able to keep their customers satisfied. To gain more insights into the eCommerce industry, we have come up with this series ..read more

The COVID-19 pandemic had a massive impact on the economy, which resulted in a decrease in fixed deposit and saving schemes interest rates. Thus, investing in stock markets emerged as the top choice for most investors. A record 142 lakh new individual investors entered the Indian stock market in the financial year 2020-2021. The rise in digital technology, including cheap trading platforms has made life easier for individuals to start investing. To understand how the pandemic led to an increase in the number of investors in the stock market, we caught up with Shashank Ramugade, CMO of Teji Man ..read more

The real estate industry was negatively impacted by the COVID-19 pandemic. With customers apprehensive about investing in real estate or buying property, there was a resultant dip in demand and revenues. The turn of the year is seeing a revival in the sector as customers are slowly getting back to making investments and buying homes of their own. Housing Development Finance Corporation Limited (HDFC Ltd.) has pioneered housing finance in India and has assisted 6.6 million Indians to own a home of their own. They cater to over 2400 towns and cities across India. To understand how BFSI brands ar ..read more

The last year and a half have seen a massive transformation in the retail and eCommerce landscape. eCommerce saw growth which would have taken a couple of years in just a couple of months. This presented great opportunities to brands that evolved rapidly by leveraging digital technologies to engage with their customers. Even traditional in-store brands evolved and got into the online space. To understand how global eCommerce brands have scaled rapidly in a constantly evolving retail world, we caught up with Chandan Mahajan, the Co-Founder and CGO of dotkonnekt. dotkonnekt is a management consu ..read more

The BFSI industry acts as the bedrock of a nation’s economy. During the current times dictated by lockdowns, social distancing, and work from home; interacting with customers through digital platforms has become the norm. Established in 1994, Kotak Securities is one of the oldest and largest Equity Broking Houses in India. As a subsidiary of Kotak Mahindra Bank Ltd., they bring opportunities in capital markets by empowering their customers through knowledge and technology...and, have always believed in being #DigitalFirst. To understand how Netcore’s Marketing Automation platform is helping Ko ..read more

As smartphones continue to penetrate into smaller towns, users are depending on mobile apps for all their needs. From shopping online to completing payments on digital platforms, everything’s done at ease on mobiles. So much so that users have even started maintaining their ledgers on mobile apps. The beauty of this is it’s very easy to track and offers many more benefits than doing it in primitive ways. Khatabook enables micro, small and medium merchants to track business transactions securely. It also offers features such as online payment collection through UPI and QR, sending periodic remi ..read more

Due to the pandemic, lockdowns, work from home, social distancing, and contactless deliver have become common terms. Due to these safety hazards, instead of making payments by cash, customers started to pay more online. This saw a surge in both, the number of new e-wallet users and the volume of transactions made. This change is set to continue with e-wallets offering users a convenient and swift way of making their transactions online. Globe Fintech Innovations is a partnership between Globe Telecom, the Ayala Corporation and Ant Financial, and provides innovative and first-in-world fintech s ..read more