108: Ezra Fishman: Wistia’s VP of Growth on healthy data skepticism and North star metric limitations
Humans Of Martech
by Jon Taylor, Phil Gamache
1w ago
What’s up everyone, today we have the pleasure of sitting down with Ezra Fishman, VP of Growth at Wistia.  About Ezra Ezra started his career as an engineer developing devices to help treat diabetes and obesity at GI Dynamics He later had a short stint as an Operations Manager at an investment firm that was dedicated to funding health tech startups After completing his MBA, Ezra joined a video tech startup called Wistia as their Director of Marketing and after 4 years he transitioned to leading Business Intelligence Today Ezra is VP of Growth at Wistia where he’s now spent over 12 years ..read more
Visit website
108: Ezra Fishman: Wistia’s VP of Growth on healthy data skepticism and North star metric limitations
Humans Of Martech
by Jon Taylor, Phil Gamache
1w ago
What’s up everyone, today we have the pleasure of sitting down with Ezra Fishman, VP of Growth at Wistia.  About Ezra Ezra started his career as an engineer developing devices to help treat diabetes and obesity at GI Dynamics He later had a short stint as an Operations Manager at an investment firm that was dedicated to funding health tech startups After completing his MBA, Ezra joined a video tech startup called Wistia as their Director of Marketing and after 4 years he transitioned to leading Business Intelligence Today Ezra is VP of Growth at Wistia where he’s now spent over 12 years ..read more
Visit website
107: Justin Norris: What MOPs can learn about AI from WALL-E and Star Trek
Humans Of Martech
by Jon Taylor, Phil Gamache
2w ago
Summary: Justin is a polished voice of reason in martech. In our conversation, he focused on the practicality of AI, highlighting its capability to transform data into actionable insights, aiding in a deeper understanding of customer needs. We also covered the shift towards flexible, composable tech stacks and the importance of diverse skills alongside a few Sci-fi references. He also proposed a transparent, Shark Tank-style approach for selecting martech vendors, underscoring the need for effective evaluation methods. This episode offers practical guidance for marketers aiming to navigate the ..read more
Visit website
106: Crissy Saunders: Funnel reporting, composable automation and the future of outbound
Humans Of Martech
by Jon Taylor, Phil Gamache
3w ago
What’s up everyone, today we have the pleasure of sitting down with Crissy Saunders, CEO and Co-Founder at CS2.  Summary: Crissy takes us through the evolution from tactical management to strategic leadership, and the adaptation to changing marketing strategies. We discuss the significance of specialized platforms in marketing automation, the critical role of the sales funnel in revenue growth, the shift in email marketing towards 'inbox influence', and revitalizing outbound marketing strategies. This episode is a concise yet profound guide, offering actionable insights for martech profes ..read more
Visit website
105: Josh Hill: Mastering martech with a hands-on, exploratory approach and rigorous data hygiene
Humans Of Martech
by Jon Taylor, Phil Gamache
1M ago
What’s up everyone, today we’re chatting with Josh Hill, a GTM operations and tech executive with more than 20 years of experience in B2B sales, marketing, and technology. Summary: Josh delved into how integrating sales experience into marketing strategies leads to more customer-centric approaches. He highlighted the importance of hands-on experience with martech tools, blending marketing creativity with technical know-how, and the significance of high-quality data for effective AI implementation in marketing. He shared his journey of juggling personal projects with professional growth, striki ..read more
Visit website
104: Paul Wilson: The Butterfly effect of martech pros and why they will bring a new hope for AI
Humans Of Martech
by Jon Taylor, Phil Gamache
1M ago
What’s up everyone, today we have the honor of sitting down with a true martech Jedi Master: Paul Wilson, Founder and Chief Strategist at GTM Systems. Summary: Paul wielded his lightsaber of wisdom, skillfully navigating the nebula of modern marketing technology and the rise of generative AI. He shared insights on the strategic dance of early freelancing in martech during the dawn of marketing automation and how there are similar opportunities today with harnessing the Force of generative AI. We delved into marketing operations, where professionals are like astute navigators of starships, stee ..read more
Visit website
103: Britney Muller: Deciphering the alien nature and the ethical complexities of LLMs
Humans Of Martech
by Jon Taylor, Phil Gamache
1M ago
What’s up everyone, today we have the pleasure of sitting down with the acclaimed Britney Muller, Founder and Consultant at Data Sci 101 and former Senior SEO Scientist at Moz. Summary: Britney takes us on a wild ride through the intersection of marketing and AI, emphasizing the importance of adaptability, continuous learning, and ethical considerations. Britney's journey from SEO to AI illustrates the need for data literacy and strategic decision-making in marketing. She delves into the ethical nuances of AI, discussing the limitations of LLMs and the importance of transparency and responsibl ..read more
Visit website
102: Revealing the secret prompts and process behind our AI images
Humans Of Martech
by Jon Taylor, Phil Gamache
1M ago
What’s up folks. As we close in on episode 100 and the end of this season, one episode that’s been on the list for a while now is revealing how we do our AI images. Most of the comments we get on our social posts aren’t “wow amazing content, love the CDP topics, I learned so much about email deliverability…” It’s usually “that cover art is SO cool, what’s the prompt that you use, what tool are you using for these amazing images?” So without further ado, let’s go behind the curtain and walk you through the process that we use to repurpose our audio only podcasts into long form blog posts packed ..read more
Visit website
101: Darrell Alfonso: The rise of StratOps, managing your stack like a product, and the cycle of startups and consolidation
Humans Of Martech
by Jon Taylor, Phil Gamache
2M ago
Summary: We explored the dynamic intersection of StratOps and marketing operations, emphasizing the fusion of traditional marketing foundations with evolving tech trends for effective strategy formulation. Darrell emphasizes balancing technical skills with strategic acumen for career progression in marketing, and the need for diverse career paths beyond managerial roles. We also touched upon the transformative impact of no-code tools and the ever-changing martech landscape, highlighting the importance of a product management approach in martech stack management and the value of experienced pro ..read more
Visit website
100: Sara McNamara: Pathfinding via Attribution, AI Tool Evaluation, and Mastery in Communication and Boundary Setting
Humans Of Martech
by Jon Taylor, Phil Gamache
3M ago
Summary: Sara offers practical advice for martech pros: emphasizing data literacy for informed marketing decisions, advocating simple attribution models in B2B contexts, and highlighting the balanced integration of engineering expertise in martech strategies. She underscores the significance of AI in automating tasks while stressing the importance of human-centric skills like communication in an AI-enhanced marketing world. What’s up everyone, on today’s celebratory 100th episode of the podcast, we’re incredibly pumped to chat with the legendary Sara McNamara, Senior Manager, Marketing Operati ..read more
Visit website

Follow Humans Of Martech on FeedSpot

Continue with Google
Continue with Apple
OR