What’s up everyone, today we have the pleasure of sitting down with Mandy Thompson, CEO and Co-Founder of Digital Reach. Summary: Mandy shares powerful mindsets and practical frameworks for marketers aiming to future-proof their careers in the complex galaxy of martech mixed up with AI, data privacy, and genuine customer engagement. We cover the art of documentation to avoid feeling like you’re in an Indiana Jones adventure sifting through digital cobwebs from ghosts of marketers past when you dive into a company’s martech setup. We also examined the use of intent data, urging a balanced appro ..read more

What’s up everyone, today we have the pleasure of sitting down with Dr. Julz James, Senior Marketing Ops Manager at 6sense and Adjunct Professor at St. Edwards University. Summary: Jul is a marketing ops leader and a martech Professor who's rewriting the rulebook on how to navigate the martech galaxy. She walks us through automation inception, like a dream within a dream, and how she’s leveraged an iPaaS tool to automate her automations. She also unravels intent data and how her team has moved beyond lead scoring to adopt account scoring. Sprinkle in her freelance learnings, and you've got a r ..read more

What’s up everyone, today we have the pleasure of sitting down with Kevin Hu (Hoo), Co-founder and CEO at Metaplane.  Summary: Dr. Kevin Hu gives us a masterclass on everything data. Data analysis, data storytelling, data quality, data observability and data anomaly detection. We unpack the power of inquisitive data analysis and a hypothesis-driven approach, emphasizing the importance of balancing data perfection with actually doing the work of activating that data. He highlights data observability and anomaly detection as a key to preempting errors, ensuring data integrity for a seamless ..read more

What’s up everyone, today we have the pleasure of sitting down with Amrita Mathur, VP of Marketing at ClickUp. Summary: Building a brand from zero is all about diving deep into what makes your audience tick and tailoring your messages to hit just right. Amrita digs into this, stressing the gold in blending hard data with your gut in order to spot what truly connects. It’s not about the immediate wins; it’s hunting for those less obvious cues that hint you’re on to something. When it comes to team-building, she’s clear: bring on board folks who are curious, the ones who ask all of the questions ..read more

What’s up everyone, today we have the pleasure of sitting down with Mauro Figueiredo, a global Digital Transformation and MarTech leader (and Innovator). Summary: Mauro walked us through his blueprint for building multifaceted teams equipped with technical, emotional, and strategic competencies. We emphasized the significance of identifying martech talent through self-awareness and curiosity, and how these traits play a crucial role in navigating the integration of martech with analytics and AI. We also focused on leveraging AI in marketing and the dangerous messaging of Co-Pilot’s Superbowl a ..read more

What’s up everyone, today we have the pleasure of sitting down with Abby Gailey, Director of Marketing Operations at Vibrent Health. Summary: Abby walks us through the complicated marketing ops world of B2B2C healthcare SaaS, emphasizing a move from sales-centric to engagement-focused martech. We dive into curiosity and continuous learning, using tools like webhooks to blend digital and physical marketing effectively. Quality assurance through negative checklists and professional growth through mentorship and communities are key themes for future proofing your martech career. Abby simplifies s ..read more

What’s up everyone, today we have the pleasure of sitting down with Jessenia Francisco, Director, Marketing Operations at Lucid. Summary: Jessenia shares her journey from nonprofit to tech, emphasizing adaptability and purpose. She tackles imposter syndrome by fostering an inclusive culture, explores the strategic use of tools like Lucidchart in her own day to day, and advocates for mindful martech selection, particularly the integration of AI, balancing innovation with practicality. Her work with Women in Revenue underscores the power of mentorship in empowering women in revenue roles, highli ..read more

What’s up everyone, today we have the pleasure of sitting down with Josh Kim, Growth Marketing Lead at Notion.  Summary: Josh elevated growth marketing from scattered tactics to a unified framework, emphasizing data-informed decisions, teamwork, and a cohesive vision. He detailed the significance of a marketer's adaptable role in a growth pod, the value of strategic martech use, and the power of experimentation in understanding user motivation. By highlighting the synergy between community, product innovation, and growth, alongside the importance of continuous learning through programs li ..read more

What’s up everyone, today we have the pleasure of sitting down with Josh Kim, Growth Marketing Lead at Notion.  Summary: Josh elevated growth marketing from scattered tactics to a unified framework, emphasizing data-informed decisions, teamwork, and a cohesive vision. He detailed the significance of a marketer's adaptable role in a growth pod, the value of strategic martech use, and the power of experimentation in understanding user motivation. By highlighting the synergy between community, product innovation, and growth, alongside the importance of continuous learning through programs li ..read more

What’s up everyone, today we have the pleasure of sitting down with Debbie Mayen, Head of Marketing Operations at Logitech. Summary: Debbie went from dreaming of diplomacy to steering the global martech ship at Logitech and takes us through a masterclass in making well timed bets and the art of simplifying martech. Her marketing operations mantra includes clear processes, open lines of communication, and giving her team the reins to shine. She walks us through why she’s big on the whole marketing-meets-IT vibe, pushing for teamwork that taps into the best of both. And how her focus on celebrat ..read more