Summary:   In this episode of the podcast, I speak with Kay Fabella the founder of Inclusion In Progress. Kay is a diversity and inclusion expert. As a Filipina-American expat living in Spain, Kay's mission is to amplify the voices of underrepresented groups, who are ready to step up as the leaders our companies and communities need. In our conversation, Kay shares with us what diversity and inclusion mean, and why in today's world more than ever, it's so crucial for leaders and brands to incorporate inclusive messaging in their marketing.  Podcast Shownotes: About Kay and how s ..read more

TITLE: How to use effectively LinkedIn for organic lead generation with Jamie Capaldi  Summary:  In this episode of the podcast, I speak with Jamie Capaldi, co-founder of Capaldi Marketing, he and his lovely wife Janine run a social selling & LinkedIn lead generation training for B2B technology and software companies. They specialise in helping teams develop an organic social selling process to generate high-value leads and sales (with zero ad spend). Jamie shares with us the dos and the dont's of using LinkedIn in order to generate leads. He gives us an insight into his three-pa ..read more

In this short bonus episode, I am talking to Ashanti Bentil-Dhue (D&I Expert) & Michelle Gyimah (Pay gap expert and Negotiation coach) about their new workshop that is making a massive difference today.  They are being the change and doing something that matters, creating virtual conversations for white women who want to better understand their part in structural racism and what they can do to be better allies to black women. In these sessions they discuss:  How to address racism in your daily life How to be a better active ally How to support black colleagues and peers in ..read more

Summary:   In this episode of the podcast, I speak with Mark Brown the CEO and founder of Editors Keys, a company which designs and sells its own range of shortcut keyboards and recording equipment for video producers and content creators. Mark also helps small business startups through his YouTube channel. Mark shares with us how he has successfully used video to help market his brand and shows how small businesses can also use video to market themselves online with little to no money. Podcast Shownotes: How Mark started his company [01:43] Using YouTube to create brand awareness [3:54 ..read more

TITLE: How to use affiliate marketing & partnerships to generate revenue with Steve Cunningham from Read It For Me Summary:  In this episode of the podcast I speak with Steve Cunningham the founder and CEO of ReadItFor.Me, an extraordinary platform that provides the best book summaries for entrepreneurs and business executives, in 12 minutes or less. Steve shares with us the affiliate marketing strategies he uses to in his company to build great partnerships that keep his business thriving. You'll discover that some of the key factors for Steve are to fully understanding his customer ..read more

TITLE: How To Create A Simple Referral Program For Your Company.  Summary:  In today's episode, we are talking about how to create a simple referral program for your company. According to a study that was conducted by Heinz marketing 89% of customers say that they would actually be willing to refer someone to a business if they were asked, but the study also revealed that only 10% of customers ever even asked for referral. So I’m showing you why you should have a referral program, some recommendations for setting up your programme, and some effective approach for evaluating success ..read more

Summary:   In this episode of the podcast, I speak with Amy Woods an expert in content repurposing and the Founder of Content 10x – a niche creative agency. She helps content creators grow their audience by maximizing their return on the content they create. She works with businesses, entrepreneurs and thought leaders, and is the content repurposing powerhouse behind some of the most well-known podcasts and video shows. Amy shares how you can maximize the value of your content through content repurposing - helping you to grow your audience, become a leading authority, and grow your busin ..read more

Summary:   In this episode of the podcast, I speak with Kate Wolf, a storytelling expert.  Kate Wolf is the founder of Spirited Business and a bright Beacon in the world of conscious marketing for purpose-led entrepreneurs. Teacher, Trainer, Coach, Writer - she has been writing since she could hold a pen and teaching since her little sister could hold one too. Kate is the Creator of StorySchool, the go-to course for business owners who want to grow their businesses with non-manipulative, non-bombastic, sensitive, soulful, powerful messaging; messaging, and marketing that is as creat ..read more

Marketing is essential, even more so in times of crisis. In this episode I'm offering a few recommendations for having a robust and strategic approach to marketing in these difficult times. Show Details: Start with your mindset Focus on retention marketing Talk to your customers Review and adjust your budget Be open to try new things, test, tweak and repeat. Look after your staff if you have some. Whatever you do, just keep on moving forward Resources mentioned Try Keap for FREE: https://infusionsoft.app/signup?affiliateCode=a74351&linkPostedBy=0053a00000KBAJkAAP&bundleId=56705583729 ..read more

In today's episode, we are talkingto the incredible Catherine Watkin, she is a leading expert on heart-centred sales. She supports small business owners to get more clients saying "Yes!" without being pushy. She's also created a successful membership site with a 95% retention rate. Today we are talking about how to set up a membership and scale your business and income in this way. Here's the episode transcript: Resources mentioned Take the quiz to discover your authentic sales style: https://catherinewatkin.com/quiz/ Free sales training: The 7 steps to Yes https://catherinewatkin.com/free-vi ..read more