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Marketing Over Coffee Marketing Podcast
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Hosted by John Wall & Christopher Penn, this is a weekly podcast focusing on the intersection of marketing sales, and technology.
Marketing Over Coffee Marketing Podcast
1w ago
In this Marketing Over Coffee:
Learn about possible new email standards, targeted CRM attacks, the ongoing saga of John’s running tech stack, and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
– Expiring email? Unsubscribe prompt after 30 days
The future of GA4
7:22 – 8:13 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Dynamic Pricing vs. Surge Pricing
Targeted CRM attacks
12:27 – 13:55 NetSuite is the number one cloud financial system, bringing accoun ..read more
Marketing Over Coffee Marketing Podcast
1w ago
In this Marketing Over Coffee:
Learn about the Art, Business, Culture of GIFs and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
John is always using Ted Lasso
And Robert Downey Jr.’s Eye Roll
Gif versus Jif? (It’s all good, but the company is not Jiffy)
They did the Peanut Butter Jar
Neil Patrick Harris for Buble
GIPHY Stickers
The first GIF creative agency
7:25 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Getting her start in Infographics! Then to B ..read more
Marketing Over Coffee Marketing Podcast
2w ago
In this Marketing Over Coffee:
Learn about Customer Data Platforms, Virtual Event Content, Luxury Apple Watch Bands and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
Customer Data Platform – a single customer record is maybe not required?
What are the 3 functions of a CDP?
Gemini showing up in Google Office and Email
Google stopping continuous scroll
7:18 – 8:47 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Toys R Us AI Generated Ad has come a long wa ..read more
Marketing Over Coffee Marketing Podcast
1M ago
In this Marketing Over Coffee:
Learn the best way for agencies to manage websites, especially if you offer SEO as a service, and how to move fast enough so that you never miss opportunities.
Direct Link to File
Brought to you by our sponsors: NetSuite and Wix Studio
She’s been on both the client and agency side. Working with a team that designed sites and provided SEO services set her up perfectly for Head of SEO Communications
Organizing clients by CMS and the joy of fixing something for marketers when it goes out to millions of users
Taking advantage of the efficiencies of scale when manag ..read more
Marketing Over Coffee Marketing Podcast
1M ago
In this Marketing Over Coffee:
Learn about what came out of WWDC, how to market better on LinkedIn and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
Apple WWDC
Entering the age of on device AI
7:04 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
iPhone mirroring
Apple has such great UX, why is Apple Music on the Mac not there? But they are paying artists…
Transitioning from SK Ad Kit to Ad Attribution Kit
iOS 18 to add RCS – Rich Communications Text Se ..read more
Marketing Over Coffee Marketing Podcast
1M ago
In this Marketing Over Coffee:
Learn about how they shop, what they think of brands, who influences them, and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
What inspired the Gen Z Parent study?
All Gen Zs are not broke and stressed out about money
They will pay for value that aligns with their principles, and they love store brands
65% of Gen Z Dads doing the grocery shopping
11:11 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
Where do Gen Z parents ..read more
Marketing Over Coffee Marketing Podcast
1M ago
In this Marketing Over Coffee:
Learn about Rand Fishkin’s Pulitzer Bid, SERP Hacks, Burst Mode, and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
60 hours in planes over 2 weeks
Google Gemini Upgrades including AI Answers
Rand is sent some leaked Google API Documentation – he then sent it to Mike King for further analysis
Using Gemini to decode it!
Keeping in mind your site level radius
Priority to the first 200 tokens (150 words)
10:00 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliv ..read more
Marketing Over Coffee Marketing Podcast
2M ago
In this Marketing Over Coffee:
Learn about creating great content, getting more Paid, Earned, Owned and Shared impact, and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
Previous interview on PESO
Major changes with AI and how Earned Media has changed
Adding EEAT to the strategic plan (4:32)
Massive changes in staffing in journalism
8:21 Wix Studio is the web platform that gives agencies and enterprises the end-to-end efficiency to design, develop and deliver exactly the way they want to!
New people and new channels for Earned
Getting your news via TikTok
W ..read more
Marketing Over Coffee Marketing Podcast
2M ago
In this Marketing Over Coffee:
Learn about GA Key Events, AI for Agencies, Smart Lights and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
German 4 Test pack (Covid, Influenza A & B, and RSV)
Google in front of the DoJ – Slides if you want more
GA4 Conversions are now Key Events, maybe time for Matomo?
Google Disavow link will probably go away. Gone from bing because it’s "not needed"
7:44 – 8:52 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source of truth.
Google ..read more
Marketing Over Coffee Marketing Podcast
2M ago
In this Marketing Over Coffee:
Learn why every company needs a CCO, even if it’s fractional, life after Hubspot and more!
Direct Link to File
Brought to you by our sponsors: Wix Studio and NetSuite
Starting as a fan of Hubspot and then being hired to grow the fandom there
Finding the Customer Love Language
Starting as English major and considering Law, to teaching Math
Leaving Hubspot to start her own Fractional Chief Customer Officer Consultancy
6:44 NetSuite is the number one cloud financial system, bringing accounting, financial management, inventory, HR, into ONE platform, and ONE source ..read more