On this episode, Lena Waters, Chief Marketing Officer at Grammarly, discusses the company's transition from a consumer brand to an enterprise-ready solution and how AI has played a role from the beginning. She emphasizes the importance of providing value to customers at every stage of the writing process and highlights Grammarly's unique selling points to all kinds of customers. Plus, Lena discusses her personal values as a leader, the importance of taking accountability, and the need for empathy and compassion in high-stakes environments.    Key Takeaways: How Grammarly has tr ..read more

On this episode, Jill Thomas, Chief Marketing and Customer Experience Officer of PGA TOUR Superstore, discusses the challenges and opportunities of marketing in the golf retail industry. She highlights the shift in the golf consumer landscape and the need to reach diverse audiences with different motivations for playing the game. Jill also shares her experience of building a high-functioning marketing organization with limited resources and the importance of trust and credibility in implementing a multi-year transformation plan. Tune in to learn: The golf consumer landscape has evolved, with ..read more

On this episode, Carrie Grapenthin, CMO of Lincoln International, discusses the importance of listening, diplomacy, and relationship-building in marketing leadership. She emphasizes the need for marketers to be agile and adaptable, especially in a competitive and fast-paced industry. Carrie also highlights the unique role of marketing in shaping the perception of the brand and driving business growth. She shares examples of innovative marketing campaigns and the impact they had on brand awareness and employee engagement. Carrie predicts that storytelling and maintaining a unique brand voice wi ..read more

On this episode of Marketing Trends, Kelly Ferraro, Senior Director of Media and Channel Marketing at Whole Foods, explains how Whole Foods fosters innovation and creativity within its team. Kelly shares insights on maintaining a balance between digital innovation and traditional marketing channels, the challenges and opportunities presented by the Amazon acquisition, and how Whole Foods is navigating the evolving landscape of consumer behavior toward health and sustainability. From strategic pricing to the importance of good energy for creativity, Kelly offers a deep dive into the intricate d ..read more

On Marketing Trends, you’ll hear conversations with trailblazing marketers, including CMOs, CEOs, VPs, and industry leaders who are thinking outside the norm, taking risks in the world of marketing, and leading the charge with human-centric marketing ..read more

On this episode, Brad Nelson, the Chief Marketing Officer at Sotheby's International Realty, discusses the changing consumer demographics and the intergenerational transfer of wealth in the real estate market. He emphasizes the importance of connecting with different generations of clients and creating an emotional connection with them. Plus, he talks about the need for brands to show up on different platforms in an authentic way for the younger generation while maintaining brand equity. Brad also highlights the value of empathy, emotional intelligence, and curiosity in his leadership style. E ..read more

On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to consumer trends through field research, emphasizing empathy, collaboration, and clarity as catalysts for organizational change, and he challenges conventional norms around some major industry ideas. Tune in to learn: The world of marketing today (2:40) Connecting with consumers (6:10) Where do brands l ..read more

On this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landscape. From ABM strategies to resilience in a male-dominated industry, Dipti shares valuable lessons for marketers aiming to make an impact in the ever-changing world of financial technologies. Tune in to learn: What is Broadridge (2:30) Learnings from JPMorgan Chase (6:20) How to approach your first 90 d ..read more

On this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI's impact on software development and explains bit about how GitLab is shaping the future. Tune in to learn: Community feedback and the influence it can have (5:15) Marketing to a technical audience (6:55) ABM in 2024 (8:50) Working in companies that are ready to scale (12:00) Coming into a new company and taking time to listen (14:10) Relationship between the CMO and C ..read more

The smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning marketing strategy with cloud growth and shares his approach to leading and developing leaders, as well as his personal use of AI tools in his role as a CMO.  Tune in to learn: What is Informatica? (2:00) The marketing approach for cloud growth (4:20) How to differentiate yourself (9:10)  Eff ..read more