Consumer-Centric Wisdom: Woozae Kim on Marketing, Branding, and Beyond
Marketing Trends
by Mission.org
1M ago
On this episode, Woozae Kim, an esteemed marketing leader, delves into the intricate realm of marketing and branding. Woozae underscores the significance of understanding the customer journey and fostering a cohesive brand experience across all touchpoints. Plus, he advocates staying attuned to consumer trends through field research, emphasizing empathy, collaboration, and clarity as catalysts for organizational change, and he challenges conventional norms around some major industry ideas. Tune in to learn: The world of marketing today (2:40) Connecting with consumers (6:10) Where do brands l ..read more
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Unveiling the Fintech Marketing Landscape
Marketing Trends
by Mission.org
1M ago
On this episode, Dipti Kachru, Global CMO at Broadridge Financial Solutions, unravels the complexities of marketing in the fintech industry. She shares her insights on navigating B2B challenges, the importance of progress over perfection, and the evolving role of the CMO in the corporate landscape. From ABM strategies to resilience in a male-dominated industry, Dipti shares valuable lessons for marketers aiming to make an impact in the ever-changing world of financial technologies. Tune in to learn: What is Broadridge (2:30) Learnings from JPMorgan Chase (6:20) How to approach your first 90 d ..read more
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Innovation, Trust, and Marketing Mastery: A Conversation with Ashley Kramer, CMO and CSO of GitLab
Marketing Trends
by Mission.org
1M ago
On this episode, Ashley Kramer, Chief Marketing and Strategy Officer at GitLab, shares her expertise on building trust in leadership and fostering collaboration between sales and marketing. Plus, she delves into the world of AI's impact on software development and explains bit about how GitLab is shaping the future. Tune in to learn: Community feedback and the influence it can have (5:15) Marketing to a technical audience (6:55) ABM in 2024 (8:50) Working in companies that are ready to scale (12:00) Coming into a new company and taking time to listen (14:10) Relationship between the CMO and C ..read more
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Leading with Innovative Marketing Strategies in a Competitive Landscape
Marketing Trends
by mission.org
1M ago
The smartest CMOs are constantly looking for ways to get and stay ahead. On this episode, Jim Kruger, the CMO of Informatica, how he does this by driving forward a focus on leveraging AI and cloud technologies to help customers bring their data to life. Jim emphasizes the importance of aligning marketing strategy with cloud growth and shares his approach to leading and developing leaders, as well as his personal use of AI tools in his role as a CMO.  Tune in to learn: What is Informatica? (2:00) The marketing approach for cloud growth (4:20) How to differentiate yourself (9:10)  Eff ..read more
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Empowering Success and Transforming Out-of-Home Advertising
Marketing Trends
by Mission.org
2M ago
Out-of-home advertising is the oldest form of marketing around, outside of word-of-mouth. But is there a way to revolutionize what has always been pretty traditional? On this episode, Dan Levi, the CMO of Clear Channel Outdoor, discusses the company's focus on digital innovation in the out-of-home advertising space and he explores the impact of AI in the industry and how it is being used to enhance creativity and optimize campaigns. Plus, lessons learned from his time at MTV and Monster, and what it takes to build high-performing teams.    Tune in to learn: What is Clear Channel Out ..read more
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How To Level Up Your Marketing and Experience Strategies
Marketing Trends
by Mission.org
2M ago
There are so many factors that go into being a great marketer. Angela Stelle has identified many of them, and she has joined many of those factors to find success for herself and the brands she has worked for. Today, Angela serves as the CMO and Chief Experience Officer, Sterling, and on this episode, she shares what she has learned on her journey, and she goes deep into what’s working today and how she thinks about things like aligning marketing and experience, success in ABM, and multi-touchpoint strategies. Tune in to learn: What it means to be head of both marketing and experience (3:30 ..read more
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Doing Better With Less
Marketing Trends
by Mission.org
3M ago
In today’s world, marketing and customer experience go hand in hand. At least, that’s what Johann Wrede believes. On this episode, Johann, the Chief Experience Officer at Emburse, takes us into how he has blended the marketing and customer experience teams and the success they have had as a result. Plus, he explains why we have to get out of the mindset that we have to do more with less and instead start thinking only about how we can constantly be doing better.  Tune in to learn: What it means to be the CXO (2:30) Stop thinking you need to “do more with less” (6:55) Blending the CMO and ..read more
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An Expert's Perspective on How To Invest in Branding
Marketing Trends
by Mission.org
3M ago
On the list of priorities for high-growth companies, where should branding land? How, when, and why should a company start to think about and invest heavily in brand-building activities? These are the questions Alex Woods faces every day. On this episode, Alex, the Head of Brand Creative Strategy for Accenture Song, dives into those questions and gives some strategies for companies that are looking to take the next step. Tune in to learn: The role of AI for brand creatives (2:30) Coinbase at the Super Bowl (8:00) Why branding is a tool for driving growth (22:30) Understanding when is the righ ..read more
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Rebranding, Team Building, and Marketing Strategies at a Fortune 50 Company
Marketing Trends
by mission.org
4M ago
Elevance Health is ranked No. 22 on the Fortune 500 list. The organization is massive, and it brings in more than $150 billion in annual revenue. Marketing for this company is a big job, one that CMO Bill Beck made more difficult when he led the charge on a massive rebrand in 2023. On this episode, Bill guides us through how he went about rebranding and consolidating a well-known and successful company in a way that earned executive buy-in and helped drive further growth.  Tune in to learn: The Elevance Health rebrand (4:50) Getting buy-in from leadership (8:00) When you know your rebran ..read more
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What Happens When You Make Home Building Exciting for All Generations
Marketing Trends
by Mission.org
5M ago
You may not think the home-building industry is sexy or exciting, but you’d be wrong. Taylor Morrison is actively transforming how home building is marketed and executed, and the younger generation is starting to take notice. Stephanie McCarty, the CMO of Taylor Morrison, explains how her team has helped shift the marketing and business practices that have led to massive scale.  Tune in to learn: Why real estate and home construction is ripe for innovation (3:00) Becoming the first marketing leader at Taylor Morrison (7:20) Key growth strategies that led to scale (13:40) How to build buy ..read more
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