Embracing the Future of Sales: Moving Beyond CRM and Navigating the Salestech Revolution with Hanneke Vogels
Marketing Technology Podcast By Marketing Guys
by Marketing Guys
2w ago
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fostering better acceptance and seamless transition. Choose a tool that addresses the most immediate need, assess its effectiveness, and gradually build from there. In closing, she underscores the incredible potential of Salestech in strea ..read more
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Mastering the Art of B2B Sales: Adapting to Self-Serving Buying Journeys and Building Value-driven Relationships with Jacob Schermers
Marketing Technology Podcast By Marketing Guys
by Marketing Guys
3w ago
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion centered on navigating the complex landscape of B2B sales in the age of the self-serving B2B buying journey, they unravel key insights and effective strategies for success. Jacob brings a wealth of experience to the table, sharing with lis ..read more
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Demystifying B2B Tech Marketing - Elias chats with Digital Clarity’s Reggie James
Marketing Technology Podcast By Marketing Guys
by Marketing Guys
1M ago
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strategic approach over short-term distractions.   B2B tech marketing has seen significant changes due to increasing touchpoints and more individuals involved in the buying process. James discusses how this complexity has led to the ne ..read more
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Marketing Magic with Gen Z: Insights & Strategies with Janet Nawijn of Ormit Talent
Marketing Technology Podcast By Marketing Guys
by Marketing Guys
2M ago
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).   In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world of Gen Z in the marketing realm - dealing with Gen Z as both a marketing target audience and as coworkers in the workplace.   Here are the major talking points of our conversation:   - Decoding Management Strategies ..read more
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Unlocking Meaningful Commerce: Treating Customers Right and Boosting Sales - An In-Depth Talk with Elias Crum and Claudia Pas
Marketing Technology Podcast By Marketing Guys
by Marketing Guys
2M ago
Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would want to be treated.   We live in an era where reports from respected authorities such as Forrester, Gartner, and McKinsey indicate that buying patterns, especially those of Millennials and Gen Z, are reshaping the way business is done. The old rule ..read more
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Unlocking Possibilities: How Accessible QR Codes are Revolutionizing Marketing for the Blind and Partly Sighted with Zappar’s Caspar Thykier
Marketing Technology Podcast By Marketing Guys
by Marketing Guys
5M ago
On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired.  Caspar shared how Zappar's innovative technology helps make QR codes more user-friendly for those with partial or no vision. Instead of traditional QR codes, which rely on visual cues, Zappar's codes use audio feedback and tactile touch to help users identify the codes and access the content.  As Elias po ..read more
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Optimizing Your Website for Maximum Conversions with AI: Insights from Optimonk Co-founder, Csaba Zajdó
Marketing Technology Podcast By Marketing Guys
by Marketing Guys
5M ago
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on websites. We explored how AI is transforming the way businesses optimize their websites, and how SMEs can benefit from AI-powered conversion optimization.   The discussion began by delving into the traditional method of website optimizat ..read more
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Unleashing the Hidden Potential: Harnessing the Power of Customer Stories in B2B Marketing - Elias interviews Evan Huck, CEO of UserEvidence
Marketing Technology Podcast By Marketing Guys
by Marketing Guys
6M ago
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). On this episode of the Marketing Technology Podcast, host Elias has a chat with Evan Huck, the CEO of UserEvidence, about the importance of utilizing customer stories in B2B marketing. Evan’s expertise on the matter comes from his experience as a marketer and business owner. During the interview, Evan stressed the importance of crafting a customer narrative and ensuring it remains consistent across all stages of the buyer’s journey. According to Evan, it is crucial ..read more
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Unpacking the Ultimate Email List Building Strategies: Insider Tips to Boost Your Marketing Campaign - Elias interviews Alex Melone and Andrei Marin
Marketing Technology Podcast By Marketing Guys
by Marketing Guys
6M ago
In this episode of the Marketing Technology Podcast, Alex Melone and Andrei Marin, two of the co-founders of CodeCrew, shared their insights on email list growth and how to keep your email list healthy.   Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).   According to Melone and Marin, email marketing is still one of the most effective ways to reach your audience and grow your business. They explained that even though there are newer marketing channels available today, email is still king when it comes to dr ..read more
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Across the Pond: Navigating the American Market for European SMEs - Elias interviews Link Brown
Marketing Technology Podcast By Marketing Guys
by Marketing Guys
6M ago
Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode, Elias has a chat with Link Brown, partner at Clientsphere. Link helps Swiss companies scale their revenue 2x to 5x in the American market.  Topics we cover: How to grow as an SME in the US and where to start The biggest pitfalls How to do lead gen in the US: regional or nationwide? Organic or paid marketing? Where to start? The Marketing Technology Podcast is brought to you by Marketing Guys, the #1 Martech agency in Europe. LinkedIn Link: h ..read more
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