Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Welcome to another electrifying episode of The Marketing Technology Podcast! Today, we're diving deep into the transformative power of sales technology with none other than the trailblazer himself, Reza Vinkes, founder of Nothe. Prepare to be inspired as we explore how to harness technology to not just meet but shatter your sales targets. Get ready to revolutionize your sales strategy, folks – this episode is a game-changer! **Summary:** In this high-octane discuss ..read more

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Today, your hosts, Elias and Mark, are thrilled to introduce an extraordinary guest, Danielle Navas-Brandt, the pioneering force that brought the transformative book They Ask, You Answer by Marcus Sheridan to the Netherlands. Danielle's efforts have ignited a marketing revolution, inspiring professionals to rethink their approach to content and consumer engagement. #### **Why Bring They Ask, You Answer to the Netherlands?** #### **Standing Out in a World Flooded wi ..read more

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this compelling episode of the Marketing Technology Podcast, hosts Elias Crum and Mark van Horik engage in a riveting conversation with Charida Dorder, author of the seminal work, AI in Marketing. Dorder takes listeners on an enlightening journey through the inspiration and development of her book, providing a rare glimpse into the intersection of artificial intelligence and marketing that sparked her groundbreaking work. From initial curiosity to the comprehens ..read more

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). Right off the bat, Hanneke emphasizes the integral role of Sales Technology On getting started with Salestech, she advocates for a measured approach. Introducing tools progressively minimizes the chances of overwhelming the team, fostering better acceptance and seamless transition. Choose a tool that addresses the most immediate need, assess its effectiveness, and gradually build from there. In closing, she underscores the incredible potential of Salestech in strea ..read more

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this informative episode of the Marketing Technology Podcast, our hosts, Elias Crum and Mark van Horik, sit down with the distinguished guest, Jacob Schermers, a principal at Sales Architects. In a thought-provoking discussion centered on navigating the complex landscape of B2B sales in the age of the self-serving B2B buying journey, they unravel key insights and effective strategies for success. Jacob brings a wealth of experience to the table, sharing with lis ..read more

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the Marketing Technology Podcast, the founder of Digital Clarity, Reggie James, provides insight on a range of marketing topics including B2B tech marketing, buyer journey complexities, and the importance of a strategic approach over short-term distractions.   B2B tech marketing has seen significant changes due to increasing touchpoints and more individuals involved in the buying process. James discusses how this complexity has led to the ne ..read more

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys).   In this dynamic episode of the Marketing Technology Podcast, host Elias Crum, Founder of Marketing Guys, engages in an insightful discussion with Janet Nawijn, Head of Marketing at Ormit Talent. The duo delves into the enigmatic world of Gen Z in the marketing realm - dealing with Gen Z as both a marketing target audience and as coworkers in the workplace.   Here are the major talking points of our conversation:   - Decoding Management Strategies ..read more

Welcome to this episode of our Marketing Guys podcast, where Elias Crum is joined by Claudia Pas, both passionate about shaking up the industry with what they call ‘Meaningful Commerce'. Today’s hot topic is about reshaping the approach to sales, pivoting from aggressive tactics to an ethos that embraces treating customers as we ourselves would want to be treated.   We live in an era where reports from respected authorities such as Forrester, Gartner, and McKinsey indicate that buying patterns, especially those of Millennials and Gen Z, are reshaping the way business is done. The old rule ..read more

On this episode of the Marketing Technology Podcast, host Elias Crum (Marketing Guys) spoke with Caspar Thykier, the CEO and co-founder of Zappar. They delved into a fascinating discussion about the company's work on creating accessible QR codes for the blind and visually impaired.  Caspar shared how Zappar's innovative technology helps make QR codes more user-friendly for those with partial or no vision. Instead of traditional QR codes, which rely on visual cues, Zappar's codes use audio feedback and tactile touch to help users identify the codes and access the content.  As Elias po ..read more

Welcome to the Marketing Technology Podcast, hosted by Elias Crum (digital strategist and owner of Marketing Guys). In this episode of the marketing technology podcast, we had the opportunity to speak with Csaba Zajdó, co-founder of Optimonk. The topic of discussion was the use of artificial intelligence (AI) for conversion optimization on websites. We explored how AI is transforming the way businesses optimize their websites, and how SMEs can benefit from AI-powered conversion optimization.   The discussion began by delving into the traditional method of website optimizat ..read more