Clarifying Positioning with Kathy Guzmán Galloway
On Brand with Nick Westergaard
by Nick Westergaard
1w ago
With 20 years of CPG experience, Kathy Guzmán Galloway has become known as the “The Clarity Wizard.” Her work for brands like Nature Made, REI, and Lay’s helps organizations transform data into strategy and action. We discussed all of this and more this week on the On Brand podcast. About Kathy Guzmán Galloway Kathy Guzmán Galloway is an accomplished strategist, consumer packaged goods (CPG) industry veteran, and brand positioning expert. With 20 years of CPG experience, Kathy, known as The Clarity Wizard, has helped hundreds of organizations increase revenue and decrease risk by clarifying t ..read more
Visit website
The Intersection of Marketing & Entertainment with Aisea Laungaue
On Brand with Nick Westergaard
by Nick Westergaard
1M ago
Aisea Laungaue is a Partner and Chief Strategy Officer at Anomaly LA. Throughout his global career, his work has sat at the intersection of marketing and entertainment for brands ranging from boy bands to whiskey brands. We discussed all of this and more this week on the On Brand podcast. About Aisea Laungaue Aisea Laungaue was born to Tongan parents in New Zealand, growing up in Australia, and now calls Los Angeles home. All that means is that he has a lot of passports and can quickly tell you when the best times are to organize a call between all those countries. Aisea is Partner and Chief ..read more
Visit website
Brands and Cultural Intelligence with Anastasia Kārkliņa Gabriel
On Brand with Nick Westergaard
by Nick Westergaard
1M ago
Anastasia Kārkliņa Gabriel is a senior insights lead at Reddit and author of the book Cultural Intelligence. Her work as a cultural theorist and strategist helps people use data to understand their audience and explore challenging topics. We discussed all of this and more this week on the On Brand podcast. About Anastasia Kārkliņa Gabriel Dr. Anastasia Kārkliņa Gabriel is a cultural theorist and strategist, specializing in inclusivity within marketing, media, and tech. Currently, a senior insights lead at Reddit, Dr. Gabriel earned her doctorate in cultural studies from Duke University and co ..read more
Visit website
Crisis Communication with Thomas Mustac
On Brand with Nick Westergaard
by Nick Westergaard
1M ago
Thomas Mustac is Otter PRr's medical and health industry PR specialist. His work helps brands in these complex industries navigate issues including — and especially — crisis communication. We discussed all of this and more this week on the On Brand podcast. About Thomas Mustac Thomas Mustac is Otter PRr's medical and health industry PR specialist. He previously held positions at the Dr. Oz Show and New York Medical College. He has his Master's Degree from Iona University and received an Advanced Certification in Nonprofit Public Relations. He has a diverse background in healthcare, pharmaceut ..read more
Visit website
Interactive Brands vs. Intrusive Brands with Micky Ogando
On Brand with Nick Westergaard
by Nick Westergaard
1M ago
Micky Ogando is the founder and principal of creative agency Bakery. Their unique product-led process, cultural expertise, and creative storytelling have helped brands including Nike, DeLorean Motors, Diageo, Kellogg's, Shiner Brewery, and Acadia Health. We discussed all of this and more this week on the On Brand podcast. About Micky Ogando Micky Ogando is the founder and principal of BAKERY, a Creative and Culture agency headquartered in Austin, TX. While Micky has experience working in both award-winning agency networks and boutique shops in his native Dominica ..read more
Visit website
Cultivating Fan Communities with Jenny Stiven
On Brand with Nick Westergaard
by Nick Westergaard
2M ago
Jenny Stiven is the founder of Clio Consulting, working as a geek influencer with properties like Star Wars, James Bond, Predator, Aliens, and more. She helps clients #spendthetime with fan communities through social and digital media and (gasp!) in-person events. We geeked out on all of this and more (Star Trek!) this week on the On Brand podcast. About Jenny Stiven Jenny Stiven created Clio Consulting in 2004 to act as an “inside” digital marketing resource for entertainment companies. She has worked with numerous digital agencies in executive roles producing groundbreaking and award-winnin ..read more
Visit website
Building Unconventional Brands with Matt Johnson
On Brand with Nick Westergaard
by Nick Westergaard
2M ago
Matt Johnson is the Founder and Chief Strategy Officer at award-winning creative shop HAYMAKER. Throughout his career, Matt has helped build iconic brand such as adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. We discussed all of this and more this week on the On Brand podcast. About Matt Johnson Throughout his career, Matt Johnson has helped build iconic brands for big names like adidas, The Truth Initiative, Powerade, King's Hawaiian, 23andMe, MillerCoors, ESPN, Instagram, and Microsoft. Currently serving as Co-Founder and Chief ..read more
Visit website
Episode 500: Tom Webster on Podcasting Today
On Brand with Nick Westergaard
by Nick Westergaard
2M ago
This week on the 500th episode of the On Brand podcast, I talk to audio research veteran Tom Webster. He shared his state of the podcasting industry, audience research insights, and the various touchpoints in the podcast brand experience. He even told a story about Tom Jones! Don't miss this very special episode of Blossom. Er, I mean — a very special episode of On Brand. And, thank YOU for listening. About Tom Webster Tom Webster is a partner at Sounds Profitable, the leading voice of significance for the digital audio industry, devoted to growing the podcast sector through audio insigh ..read more
Visit website
Gen Z & Gen Alpha Brand Building with Ben Harms
On Brand with Nick Westergaard
by Nick Westergaard
3M ago
Ben Harms is Chief Growth Officer at youth culture agency Archrival. Through his work with Adidas, Spotify, Red Bull, and YETI, he helps brands connect today's Gen Z and Gen Alpha consumers. We discussed all of this and more this week on the On Brand podcast. About Ben Harms Ben Harms, Chief Growth Officer, at youth culture agency, Archrival. Ben speaks to how brands can connect with today's Gen Z and Gen Alpha audiences through brand community building, inclusive of influencer/creator marketing. Ben has worked with brands like Adidas, Spotify, Red Bull, Reebok, Hollister, Tommy Hilfiger ..read more
Visit website
Rebranding the Iconic Quicken Brand with Tina Lin
On Brand with Nick Westergaard
by Nick Westergaard
3M ago
Tina Lin is the Director of Product Marketing and Brand at Quicken. This week on the On Brand podcast she walked us through the process of revamping this iconic 40-year-old brand while preserving its history and legacy. Anyone thinking about a rebrand won't want to miss this episode! About Tina Lin Tina Lin has spent her career building, marketing, and operating B2C, B2B, and B2B2C products and services. With over 25 years of experience, she has built and launched new businesses across many industries, including sports, online gaming, small business finance, and Internet advertising. As Direc ..read more
Visit website

Follow On Brand with Nick Westergaard on FeedSpot

Continue with Google
Continue with Apple
OR