What is the purpose or goal of a Google search? If you want your website to be among the top search results, you have to know the answer to that question. Of course, it’s still important to use the right keywords in your text. But ultimately the deciding factor will be whether your content aligns with the searcher’s motivations and needs – also known as search intent. Searchers have something very specific in mind when they type their search query into Google: a question, a problem, a purchase, or something else. No matter what it is: If you want your website to appear at the top of the searc ..read more

The nature of Google updates is changing. Major core updates that completely shake up the search results are becoming less frequent. Instead, it’s getting harder to distinguish updates from “regular” SERP fluctuations as their impact seems to decline. On top of that, Google makes thousands of minor improvements to Search every year – and this number is rising steadily. That’s making it increasingly difficult for SEOs to recognize updates, analyze the effects, and adapt their SEO strategy accordingly. Especially since Google’s communication about algorithm updates is usually vague and intransp ..read more

Are you ready to prove your SEO expertise in an ultimate knowledge test… while getting the chance to win one year of Seobility Premium for free? Then keep reading ? Because today we’re introducing our brand new SEO Quiz that lets you test your SEO knowledge in a fun and quick way. Take the SEO Quiz In this article, we’ll explain what our quiz has to do with Google’s SEO Guidelines and how you can win one of the free Seobility accounts! How is the quiz structured? Our quiz includes 20 questions, covering various aspects of SEO such as crawling and indexing, link building, mobile SEO, and many ..read more

In our article series on the world’s most popular CMS systems, we tested the on-page SEO capabilities of 5 popular CMS. We took a close look at Wix, Squarespace, GoDaddy, WordPress, and Joomla. Check out the final results in this comparison, where we revealed the best CMS for SEO in 2022. Since the series was so well received, here’s a bonus article about an up-and-coming CMS that’s not widely known yet: Webflow. The popularity of Webflow has been rising steadily in recent years – and for good reason. If you love SEO and web design, Webflow could be an attractive option for you. In this guest ..read more

During the past months, we’ve been testing the SEO capabilities of the world’s most popular CMS systems. We’ve been revealing the results of our individual tests as we go. And it’s safe to say that some CMS systems performed better than others. Now it’s time to get to the nitty gritty, as we: compare the CMS systems we tested head-to-head, and reveal the CMS we believe will be the best SEO choice for content based sites in 2022 If you want to know why we came to our conclusions, then we’ve got all the info you need coming up… But hey, we know you might be busy. So if you’re just looking for ..read more

An exciting year is coming to an end tonight – do you also feel like time flew by in 2021?! During the past 12 months, we’ve not only experienced a lot here at Seobility but there have also been numerous Google updates that kept SEOs all over the world on their toes. In this article, we’re going to look back at 2021 which has been a year full of changes for SEO and for us. So grab a cup of tea and lean back while we take you through the most important Google updates that everyone in the SEO community has been talking about in 2021 new features and milestones we’ve reached with Seobility in 2 ..read more

SEOs work very hard to gain the first position on Google search results. It’s a lot of work, takes a lot of effort, the use of good SEO tools, substantial experience, and oftentimes financial investment to rank high, especially for competitive search terms. But traffic alone doesn’t always lead to sales or leads. Not if the general users’ experience is not optimised properly. The mistake I have seen in my SEO experience is that too many marketers are obsessed with generating traffic to the website. This is their first metric for organic performance. While this is actually true, traffic for th ..read more

Getting traction for your local business isn’t easy. But if there’s one strategy we can all agree on, it’s getting your business in front of more customers. And the best way to do that? Growing your local search presence online. In our previous blog post, you’ve learned about the most important local SEO ranking factors that can make or break your local search presence. And in another article, we’ve explained how to optimize your Google Business Profile (formerly Google My Business) which is the most important factor influencing your Local Pack rankings. Building locally relevant links, on th ..read more

If you’re a local business owner, you know being visible online is more important than ever. Having a strong local search presence can make the difference between being virtually invisible… and bringing in a flood of customers. In our last blog post, we’ve already covered one of the most important local SEO ranking factors in depth: your Google Business Profile which is essential to get listed in Google’s Local Pack. In this guide, we’re going to take a wider look and walk you through everything you need to know to build a strong local search presence in general: An overview of the most impo ..read more

If you run a local business, having a strong online presence is critical for success in 2021. And the cornerstone of all your local SEO efforts is a great Google Business Profile. (Note: Maybe you’re more familiar with Google Business Profile’s old name “Google My Business”. Google only recently changed the name of this service which is why we use the new name “Google Business Profile” throughout this article.) Last week, you learned how Seobility’s new Local Pack Rank Tracking helps you monitor your Local Pack rankings. In this guide, you’ll learn how to improve these rankings by creating a ..read more