The Ultimate IP Strategy
Protecting your VALUE
by Ilanit Appelfeld
7M ago
Episode 7: The Ultimate IP Strategy Matthew Wahlrab, founder and CEO of Rapid Alpha on an episode on how building the right IP foundation can set you up for success. Whether you are a tech company looking to penetrate into the US market and leverage what you already own or if you are a younger company building your core or foundational tech, this episode will hopefully give you some insights on how to look at your IP and intangible assets.   Your browser does not support the audio element. Transcript Here. The post The Ultimate IP Strategy first appeared on AppeIfeld&Co ..read more
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IP Protection and Dumpster Diving
Protecting your VALUE
by Ilanit Appelfeld
7M ago
Episode 6: IP Protection and Dumpster Diving Whether you are young or mature company and in the process of filing your patent applications, listen to Guy Levi talk about what your focus should be when filing patent applications and what to think about when tossing your marketing plans into dumpsters.   Your browser does not support the audio element. ilanit Appelfeld Hi guy. Welcome to protecting your value podcast. Thank you for joining us today.   Guy Levi Thanks for having me.   ilanit Appelfeld For those who don’t know you. I would love you to explain a little bit about wh ..read more
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Technology Pitching: The Biggest Mistakes (He)
Protecting your VALUE
by Ilanit Appelfeld
7M ago
Episodes 5: The Biggest Mistakes (He) This episode was recorded in Hebrew. Ronen Chen, CEO of Albe and examiner in the Israeli Chief Scientist in the areas of machine learning and deep learning talks about his experience, insights and mistakes companies do when asking for funding.   Your browser does not support the audio element.     The post Technology Pitching: The Biggest Mistakes (He) first appeared on AppeIfeld&Co ..read more
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Branding and the Human Element
Protecting your VALUE
by Ilanit Appelfeld
7M ago
Episode 4: Branding and the Human Element Great advice from Olivia M. Gonzalez, Brand Messaging and Development Strategist. Olivia talks about the human element that should go into the branding of every product.  This is a must-listen for anyone who is thinking about branding and filing trademarks.   Your browser does not support the audio element. ilanit Appelfeld Welcome, Olivia Gonzalez hi how are you? Olivia M. Gonzalez I’m doing wonderfully well. How are you? ilanit Appelfeld Excellent. Thank you. We are here in Shenkar Center of innovation today, which is a part of Shenkar Col ..read more
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Cannabis Acceleration and Patent Strategy
Protecting your VALUE
by Ilanit Appelfeld
7M ago
David Postolski, US patent attorney, a good friend of mine, works as a mentor for man different types of accelerators and teaches them how to protect their technologies. David explains the difference between an incubator and an accelerator and spreads the word about a new Cannabis accelerator called Green lift (very exciting). This episode is relevant to anyone interested to hear about innovation in Cannabis, in applying to Grin Lift and to any company wishing to enter the patent process with a clearer vision ..read more
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On creativity and Innovation
Protecting your VALUE
by Ilanit Appelfeld
7M ago
Mel Rosenberg I think that foolishness is the mother of invention. It’s this childish wonder at the world just noticing things and making mistakes. I teach my students that clever people learn from mistakes but the very clever people patent them. Ilanit Appelfeld You are listening to Professor Mel Rosenberg inventor of the famous double face mouthwash now sold by Colgate. It is interesting to hear from Mel as someone who has invented. Patented, sold and saw his product go from invention to market what he thinks about patents. When we think about protecting technology we often think of patents ..read more
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The Ultimate IP Strategy
Protecting your VALUE
by Ilanit Appelfeld
2y ago
Episode 7: The Ultimate IP Strategy Matthew Wahlrab, founder and CEO of Rapid Alpha, on how to build the right IP foundation that will set you up for success. Whether you are a tech company looking to penetrate into the US market or if you are a younger company building your foundational tech, this episode will give you a different insights on how to look at your IP and intangible assets.   Your browser does not support the audio element. Transcript Here ..read more
Visit website
Protection and Dumpster Diving
Protecting your VALUE
by Ilanit Appelfeld
3y ago
Episode 6: IP Protection and Dumpster Diving Whether you are young or mature company and in the process of filing your patent applications, listen to Guy Levi talk about what your focus should be when filing patent applications and what to think about when tossing your marketing plans into dumpsters.   Your browser does not support the audio element. ilanit Appelfeld Hi guy. Welcome to protecting your value podcast. Thank you for joining us today.   Guy Levi Thanks for having me.   ilanit Appelfeld For those who don’t know you. I would love you to explain a little bit about wh ..read more
Visit website
Technology Pitching: The Biggest Mistakes (He)
Protecting your VALUE
by Ilanit Appelfeld
3y ago
Episodes 5: The Biggest Mistakes (He) This episode was recorded in Hebrew. Ronen Chen, CEO of Albe and examiner in the Israeli Chief Scientist in the areas of machine learning and deep learning talks about his experience, insights and mistakes companies do when asking for funding.   Your browser does not support the audio element.     ..read more
Visit website
Branding and the Human Element
Protecting your VALUE
by Ilanit Appelfeld
3y ago
Episode 4: Branding and the Human Element Great advice from Olivia M. Gonzalez, Brand Messaging and Development Strategist. Olivia talks about the human element that should go into the branding of every product.  This is a must-listen for anyone who is thinking about branding and filing trademarks.   Your browser does not support the audio element. ilanit Appelfeld Welcome, Olivia Gonzalez hi how are you? Olivia M. Gonzalez I’m doing wonderfully well. How are you? ilanit Appelfeld Excellent. Thank you. We are here in Shenkar Center of innovation today, which is a part of Shenkar Col ..read more
Visit website

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