In this episode, Cheryl and Patti Mara discuss:  The inherent value of a thoughtfully designed and delivered customer experience.  How Patti works with business owners and their teams to shift mindset and create solutions for their target audience. Customer service as brand differentiator.  The four steps of Patti’s “absolutions recipe” to create a great customer service experience. Key Takeaways:  The entrepreneur/business owner sets the tone for the organization’s culture.   Shift from sales to solutions and from transactions to relationships.  Clearly commun ..read more

In this episode, Cheryl and Kyle Hermans discuss:  The 21st century meaning of the term brand and how branding has broadened to include the entire relationship to the consumer. The pressures of building a brand in the digital age.  Branding as means of building community and connection.  Kyle’s work in bringing different aspects of an organization together to create collective problem solving. Key Takeaways:  Branding is creating connection to community resulting in currency  Currency is the trade agreement you make with your customers which is at the heart of your ..read more

In this episode, Cheryl and Joel Bauer discuss:  The importance of truth and authenticity in branding yourself and your business.   How Joel’s process works and why his teachings are replicable with simple techniques anyone can put into practice.   His 20 move matrix.  The importance of believing in what you’re presenting.   Key Takeaways:  Be self-effacing in order to be relatable.   The best way for anyone to relate what they do is to relate it to a story.  Anyone can master the art of presentation.  Get out of your own way to find your voice ..read more

Support | Encourage | Inspire Access Part 1 of Cheryl’s interview with Angeles Echols-Brown here. This is part 2. Since the 60’s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide equal opportunity in education for minorities and children of color. Black Lives Matter #BYM have brought the issues front and center again to a new generation. How do children, many of whom have little family support structure, break free from generations of poverty, find encouragement, guidance, inspiration, and the knowledge that ..read more

One Kid at a Time Since the 60’s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide equal opportunity in education for minorities and children of color. Black Lives Matter #BYM have brought the issues front and center again to a new generation. How do children, many of whom have little family support structure, break free from generations of poverty, find encouragement, guidance, inspiration, and the knowledge that can open doors to a life beyond their wildest dreams? Angeles Echols-Brown, a graduate of Corne ..read more

One Kid at a Time Since the 60’s and the Civil Rights movement, there’s been a lot of talk, but not a lot of meaningful action when it comes to real changes to provide equal opportunity in education for minorities and children of color. Black Lives Matter #BYM have brought the issues front and center again to a new generation. How do children, many of whom have little family support structure, break free from generations of poverty, find encouragement, guidance, inspiration, and the knowledge that can open doors to a life beyond their wildest dreams? Angeles Echols-Brown, a graduate of Corne ..read more

In this episode, Cheryl and Patricia discuss:  Training with and creating a workshop leader training for Hay House founder Louise Hay  Creating the HEAL YOUR LIFE trademark for global workshop leaders Extending the legacy and global reach of the brand through trademark licensing Licensing as a means of establishing greater professionalism and credibility in trainings Key Takeaways:  People have evolved to a higher level of personal and spiritual awareness Brand extension through licensing helps people transcend cultural differences Ask your customers the right questions and t ..read more

In this episode, Cheryl and Lee discuss:  Connecting to your community  Taking time to lay the foundation and build before you launch  Evolving your brand as the needs of your client base evolve  The importance of marketing  Key Takeaways:  Community involvement is a win-win  Make a plan!  Test the market; know what your customer really wants  Educate yourself and ask for help where you need it “People who are CEOs of the company speak for the avatar, but they’re not their ideal avatar. So they need to really know the voice of the Avatar and how ..read more

In this episode, Cheryl and Brian Kurtz discuss:  The importance of “romancing your audience” with a great story.  Why direct marketing should be a component of your brand strategy.  Customer service, fulfillment and their marketing functions. Defining your personal brand to distinguish yourself from the competition.  Key Takeaways:  Segment your list and decide who gets what message, and when.  Use direct marketing in ways that differentiate your brand.    Direct response marketing is more alive than ever. Just look at the Internet.  Multi ..read more

In this episode, Cheryl and JP McAvoy discuss:  His work with clients such as Elon Musk in developing growth and exit strategies.   The importance of building a successful launch ramp at the outset of a start up’s creation.   The value of creating a separate holding company for the brand’s intellectual property assets.  How to create a company that becomes legacy. Key Takeaways:  Structure the company for growth and future investments such as shareholding. Consider intellectual property and licensing opportunities as assets for valuation.  Start the conversatio ..read more