Many think that SEO is all about keywords, but it should really be about our customers. In this podcast episode, Dale Bertrand talks about SEO best practices and creating content with the customer, not just search engines, in mind. From attracting people with content, to converting them to customers, Dale explains what conversions look like for different businesses. Dale describes how AI will change SEO and the content you should be creating. Dale also gives an overview of what his keynote speech will cover.   2:50 – Dale started his career building websites, but explains how he swit ..read more

What do you do when the media calls for an interview after a crisis? From time to time, businesses are forced to engage in crisis communications — messaging to the masses during turbulent times. You may want to just say “no comment,” but that’s the worst thing to say after a crisis. It immediately implies guilt and will hurt your reputation in the court of public opinion.  Perhaps your business is going through a product recall, or you’re dealing with an environmental issue. The 2010 BP Deepwater Horizon oil spill is just one infamous example of corporate turbulence. The parties involved ..read more

Influencer marketing is all the rage. It is a form of social media marketing that leverages endorsements and product placements from famous personalities and businesses to change hearts and minds.  Think Kylie Jenner endorsing a new face lotion on TikTok or Roger Federer tweeting about that new Rolex in his watch collection. In many ways, influencers are often trusted more by everyday consumers than brands themselves since people can form strong connections with the people they follow online (even if they never meet them). Look at it this way: Soccer superstar Cristiano Ronaldo has more I ..read more

Do you know what imposter syndrome is? In this episode, Nancy speaks with Kris Kelso, author of “Overcoming The Impostor,” about what imposter syndrome is, how to overcome it and how overcoming it can benefit your personal brand. Kris also talks about his career and his public speaking journey. Kris shares how writing his book helped him become a thought leader and how his PR plan helped spread the word about his book.   4:24 – Kris talks about his career, starting in music, software development and tech, and now as a leadership coach.   5:50 – Kris explains why he decided ..read more

This episode covers what you need to know about AI in public relations and marketing. Parry Headrick, founder of Crackle PR, talks about how his agency is adapting to the age of AI and working with experts like Chris Penn, co-founder and chief data scientist at Trust Insights. Parry and Chris explain how AI will be used to streamline data and coverage reporting, content creation and other lower-level tasks. Chris also gives two helpful lists of the different types of machine learning and what agencies must do to survive the shift to AI.   3:08 – Parry explains how he started his care ..read more

If you work in public relations, you’re bound to know what “op-ed” means. Even if you don’t, you’ve probably come across one — perhaps without even knowing it.  An op-ed column refers to a piece of written content that is traditionally “opposite the editorial page” of a newspaper. It is an article written by a subject matter expert as a form of commentary, taking a stand on a particular issue and informing readers in the process. Because it is a commentary piece with a particular slant, an op-ed is separate from a news story, which should be an objective piece of reporting (at least in th ..read more

This episode features nine students from Northeastern University’s Experiential Network (XN) Program who have been working with The PR Maven® Podcast to create a marketing plan. The XN program aims to educate Northeastern students through educational curricula using real-life projects and problems that reflect experiences in the professional workplace. Since January, we have been working with this group of students and their professor, Carolyn Boviard, to develop two marketing plans specific to The PR Maven® Podcast’s goals. Listen to this episode as they talk about what they have learned thro ..read more

Are you looking to grow your personal brand and become an authority in your field? In this episode, Claire Mason shares how you can become a thought leader, improve your visibility and track these improvements using data. Claire describes the importance of media in your growth strategy. Claire also talks about using social media networks, such as LinkedIn, to build your personal brand online in addition to utilizing in-person tactics. Listen to find out what the lighthouse and breadcrumb strategies are and how to use them.   3:35 – Claire talks about her career and how she got into i ..read more

Telling your story is a big part of building your brand. In this episode, Mads Hanna starts off by talking about her career and how it led her to brand storytelling. Mads explains how you can breathe storytelling into your brand, the four fundamental pieces for brand storytelling and when having a clear story is important in all aspects of your business. Nancy and Mads also discuss how brand storytelling is important to staying relevant, especially with all the different methods of sharing your story today. 2:29 – Mads explains how she grew up telling stories and how her mom suggested that she ..read more

Because of the Covid-19 pandemic, the art of the podcast became a full-blown renaissance. But in truth, podcasting predated the coronavirus, responding to the evolving wants and needs of young listeners who don’t just want to blast the radio in their cars. Around the globe, there are more than 400 million podcast listeners who tune in for all sorts of content. Because of that high listenership, there are over 2 million independent podcasts with tens of millions of episodes between them. That’s right: Over 2 million podcasts. Nowhere is the podcast more popular than in the United States, which ..read more