How This Magazine Is Growing In The Digital Age: Owner of Journey Magazines Carolyn Delaney - Ep 277
The PR Maven Podcast
by Nancy Marshall
1w ago
In this episode of The PR Maven® Podcast, Nancy hosts Carolyn Delaney, founder and CEO of Journey Enterprises. Carolyn shares her transformative journey from leading IT departments to founding a media company dedicated to making recovery from addiction visible and reducing stigma through inspiring stories, resources, and community events. Journey Enterprises, primarily through its print magazine and various engagements, seeks to offer hope and practical insights into the multiplicity of recovery paths beyond traditional programs like AA. Carolyn discusses her deep-rooted mission to spread awar ..read more
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How to Start Your Public Relations Business? with Delaney Vetter - Ep 276
The PR Maven Podcast
by Nancy Marshall
1M ago
In this episode of the PR Maven Podcast, host Nancy welcomes guest Delaney Vetter, an independent PR strategist and copywriter specializing in the food and beverage and consumer packaged goods (CPG) sector. Delaney shares her journey from a food-obsessed kid to a PR expert, her experience interning at a marketing agency in Portland, and her unexpected transition to freelance work due to the pandemic's impact on the job market. With a focus on helping brands connect with their community and media through strategic, creative actions, Delaney discusses her passion for working with food brands, th ..read more
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Episode 275: Public Relations Reimagined with Pitchcraft: A Deep Dive with Founders Kelsey and Derrick Ogletree
The PR Maven Podcast
by Nancy Marshall
1M ago
In this episode of The PR Maven® Podcast, host Nancy Marshall welcome Kelsey and Derrick Ogletree, founders of Pitchcraft, a people-focused PR platform that aims to restore integrity and accountability in the media industry. Founded in 2021 and based in Florence, Alabama, Pitchcraft distinguishes itself by integrating a journalist's perspective into PR strategies, emphasizing relationship building among PR professionals, writers and editors. The platform offers membership to PR professionals, providing resources, content and community support to foster better connections and earned media ..read more
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Episode 274: 680,000 Followers on Facebook but Only Earning $800 a Month! Hear From Lisa Steele, Founder of Fresh Eggs Daily, on Evaluating and Adjusting Your Marketing Strategy
The PR Maven Podcast
by Nancy Marshall
1M ago
In this podcast episode, host Nancy interviews Lisa Steele, the founder of Fresh Eggs Daily and a fifth-generation chicken keeper, about her journey from a career on Wall Street to becoming an authority on backyard chicken keeping and her recent pivot to the culinary world. Lisa shares insights into her childhood, her initial hesitance towards chickens, and how she turned her passion into a successful brand with a massive following, multiple best-selling books, and a television show. The conversation also delves into Lisa's strategic approach to personal branding, the importance of building a ..read more
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Episode 273: HOW? Dept. of Economic & Community Development Empowering Maine's Youth: With Kaylin (Kay) Kerina
The PR Maven Podcast
by Nancy Marshall
1M ago
This PR Maven Podcast® episode features Nancy's conversation with Kaylin (Kay) Kerina, the Maine Career Exploration program manager in Portland, Maine. Kay shares her journey from a varied career background to youth workforce development, emphasizing the importance of helping young Mainers find meaningful employment opportunities. She discusses her work in social justice, youth advocacy and community outreach, aiming to implement systemic change and support communities through a trust-based approach. The Maine Career Exploration program, part of the Department of Economic and Community Develop ..read more
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Episode 54: Achieving Success in Marketing and Your Career, With Michelle Hood
The PR Maven Podcast
by Nancy Marshall
2M ago
In this episode, Michelle Hood, executive vice president and chief operating officer of the American Hospital Association and former CEO of Northern Light Health, talks about her career in academic, national faith-based and rural healthcare integrated systems. In addition to talking about her career, Michelle gives career advice on risk-taking, establishing a pattern of lifelong learning and having enthusiasm for your work. Michelle and Nancy also talk about marketing and PR including the doors that can open through social media, the importance of a brand promise and measuring success.   ..read more
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Episode 56: A Careers Worth of Tips Every PR Practitioner Should Know, With Chip Carey
The PR Maven Podcast
by Nancy Marshall
2M ago
In this episode, Nancy’s mentor, Chip Carey, shares his top tips from his 40+ year career in marketing and public relations. Find out why it is important to treat your hometown paper well, how to build relationships with reporters and journalists, and the benefits of telling a visual story and making it easy for the media to share those visuals. The most impactful tip for your career: don’t be afraid of change. Stay on top of changing technologies. Don’t be afraid to change how your brand is perceived. The ability to adapt and change will help you stay in touch with your audience. Speaking of ..read more
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Episode 271: Does Public Relations Play a Role for Churches and Religious Ministries?
The PR Maven Podcast
by Nancy Marshall
4M ago
In this PR Maven® Podcast episode, host Nancy Marshall sits down with Liz Williams, the communications manager for the Episcopalian Diocese of Georgia to discuss her journey to this unique position. Liz elaborates on her journey from a marketing undergraduate to eventually working in the church's youth and children ministries. She also recounts her experience with a non-profit for mental and behavioral health before becoming communications manager. Nancy and Liz discuss the varied responsibilities, including managing social media, public relations and larger church communications. Their discus ..read more
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Episode 270: HOW & WHY? Optimizing Blog Posts for SEO & Reusing Old Blogs for Brand Growth
The PR Maven Podcast
by Nancy Marshall
5M ago
In this episode of the PR Maven podcast, host Nancy Marshall welcomes guest Koty Potts, the digital manager at ER Marketing, to discuss how to amplify brand reach using traditional and digital networking methods. Koty shares his journey from an SEO specialist to a digital manager, stressing the benefit of combining SEO expertise with web development skills. He elaborates on his strategy of optimizing blog posts and regularly updating old content to improve search rankings. Koty believes that reusing and updating existing blog content is cost-effective and leads to better SEO outcomes compared ..read more
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Episode 269: Using Public Relations to Improve Food Allergy Awareness, With Caili Elwell, Family Food Allergy Advocate and Public Relations Specialist/Independent Producer at Mother Eats Proper
The PR Maven Podcast
by Nancy Marshall
5M ago
In this episode, Caili Elwell joins Nancy to share her career journey from hospitality to food allergy advocacy using public relations. After discovering her daughter had severe food allergies, Caili made a career shift, opening Mother Eats Proper to grow the conversation around food allergies. Caili shares her approach to PR and branding through this lens, emphasizing a craveable narrative. Caili also talks about the idea behind her documentary, “How Do We Make It Better?”  1:49 – Caili explains how her career started in hospitality and tourism before shifting to PR.  3:48 – Caili t ..read more
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