Mission-Driven Entrepreneurship with James Brown
Brand Tuned | Smart Thinking, Better Branding
by Shireen Smith
2w ago
Joining us in this episode is James Brown, founding director of Mobiloo, the world's first mobile accessible toilet and changing place designed to cater to disabled people requiring extra equipment and space. Mobiloo has created a huge range of opportunities for tens of thousands of disabled people around the UK. James shares his journey, highlighting his motivation to improve accessibility and inclusivity for disabled people, stemming from his own experiences as a visually impaired individual and a Paralympic athlete. His flight in becoming a social entrepreneur exemplifie ..read more
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Trailer Brand Tuned Podcast
Brand Tuned | Smart Thinking, Better Branding
by Shireen Smith
2w ago
Valuable Resources:⁠⁠⁠⁠ ⁠Brand Tuned Newsletter⁠⁠⁠⁠⁠⁠⁠ ⁠Brand Tuned Training Courses ..read more
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Navigating Branding and Growth with Paul Fernandez
Brand Tuned | Smart Thinking, Better Branding
by Shireen Smith
3w ago
In this episode of the Brand Tuned podcast, we welcome Paul Fernandez, CEO of The Growth Guys, to discuss the journey of starting and branding his growth marketing company during the pandemic. Paul shares insights from his past experiences, the challenges of defining and living up to a brand promise, and the importance of adapting branding strategies as a business evolves. This episode shares an interesting point of view of branding through experiences including: An Agency That Delivers Results A Brand Is What Customers Tell You Developing The Visual Identity Creating A Team Culture ..read more
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How to Create Transformative Brands with Emmanuel Probst
Brand Tuned | Smart Thinking, Better Branding
by Shireen Smith
3w ago
In this episode, Emmanuel Probst, a Global Lead, Brand Thought-Leadership at Ipsos and an adjunct professor teaching consumer market research at UCLA, shares with us how to create a transformative brand. Emmanuel has 17 years of background in marketing and market research experience, such as at IP source. He is also the author of Brand Hacks, and Assemblage - The Art and Science of Brand Transformation, which releases this coming January 2023. Among other things, we discuss: that brands can no longer just sell products. They must aim to be transformative for people and the world they live i ..read more
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Your Branding & IP Questions Answered
Brand Tuned | Smart Thinking, Better Branding
by Shireen Smith
3w ago
Having recently asked people what their top questions are about branding and IP (Intellectual Property), I decided to record my answers in this episode. The questions answered in this episode include: What are the different ways I can protect my brand? Do I need international protection or is UK protection enough? How do I explain to graphic designers I work with the importance of checking they are not infringing on anyone's IP? How can you be sure that graphic designers you work with hand over the rights to all the assets they create? How can you be sure they have done this fully? What do ..read more
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Takeaway lessons from Sean Adams' Masterclass on Identity Design
Brand Tuned | Smart Thinking, Better Branding
by Shireen Smith
3w ago
In this episode I discuss some thoughts  following the recent podcast with Sean Adams,  an internationally recognized graphic designer, and the chair of undergraduate and graduate graphic design at Art Center College of Design in California.  I found Sean's approach refreshingly client focused and empathetic.  For example, Sean takes clients on the design journey and explains what he is doing and why.  This collaborative approach, and avoiding a big reveal at the end of the process, is more likely to result in an identity that the client finds acceptable. I think if ..read more
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Identity - Creating Your Purple Cow
Brand Tuned | Smart Thinking, Better Branding
by Shireen Smith
3w ago
Is being unique your ultimate goal in your business? How, exactly, do you stand out from your competitors and make sure that you remain a purple cow?    A crucial part of a business’ success is being distinctive and visibly different from its competitors. This is the main objective in creating business brand. Having a recognizable and distinctive name helps ensure you will be able to stand out from the crowd.     Distinctiveness is about the identifiers we use. These identifiers are how consumers recognise brands. They associate them with you. It’s your name, and brand ..read more
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Strategic Creativity - Being Relevant and Resonating
Brand Tuned | Smart Thinking, Better Branding
by Shireen Smith
3w ago
In this episode Robin Landa explains strategic creativity.  Robin Landa is a Distinguished Professor in the Michael Graves College at Kean University. She specializes in advertising ideas and art direction, creative thinking, graphic design and branding and has written bestselling books including Graphic Design Solutions, 6th ed., Build Your Own Brand, and Nimble: Thinking Creatively in the Digital Age. What's the first thing you think of when you hear the phrase "brand identity"? A logo, color palette, and characters right? But that's only a small part of the story. To have a successf ..read more
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Why Focus on Ownership
Brand Tuned | Smart Thinking, Better Branding
by Shireen Smith
3w ago
There are many misconceptions when in comes to IP ownership. In this podcast I outline why it's important to ensure you own what you create for your business. Owning what we do is about retaining control rather than giving away the value of our knowledge and skills. Among other things, that involves understanding the role of names in business, and what is involved to legally own a name.  Failing to focus on ownership shows a fundamental lack of understanding of the interplay between branding and brand protection.  The episode touches on: Why marketers and designers need training in ..read more
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One Brand, One Brand Voice - How to Align Everyone in your Company with the One Brand Voice
Brand Tuned | Smart Thinking, Better Branding
by Shireen Smith
3w ago
In this episode, we discuss having one brand voice with Chris West, the founder of Verbal Identity. Chris is a specialist in helping brand leaders align their teams in one voice. He is also the author of Strong Language, the #1 best-selling book on Amazon in Language Communication.   We tackle the importance of having a great language and how this could create differentiation for brands. As we go through the podcast, we explore: The power of language Three levels of language Having one brand voice for early-stage businesses Visual attracts, verbals engage Aligning everyone in a comp ..read more
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