Blue Delta Jeans COO and co-founder Nick Weaver joins us on the Move the Stairs podcast to share the remarkable journey of turning a concept into a highly successful luxury jean brand. Alongside his business partner Josh, Nick recounts their cash-strapped early days, their relentless drive to succeed, and how they’ve crafted a product that attracts clients ranging from professional athletes to A-list celebrities. In this episode, Nick delves into the enduring power of “word of mouth” and top-notch communication with stakeholders, revealing how these tactics, in addition to a "one-size fits one ..read more

Recall several months ago the log jam of aid waiting to get into Gaza? Among that aid were 35 pallets of C.U.R.E kits, each containing up to $2,000 worth of medical aid, including wound dressings, sutures, sterile gloves, hemostats, and other critical care items. Through intense logistical operations, Project C.U.R.E. was able to "Move the Stiars" and get its medical aid into the war-torn region. Director of Kits, Meghan McCann, joins us on this new episode of the Move the Stairs podcast to reflect on this triumph and paint a larger picture of the scale and logistical challenges this organizat ..read more

We sit down live with Daniel Paul, Vice President of Marketing at NOBO, a leader in cannabis operations. Listening to this episode, you'll learn consumer loyalty strategies that have fueled expansion possibilities to new markets, invaluable insights into blossoming a robust media relations campaign, which supports brand awareness, and methods to shape a company that not only survives but thrives through innovation and strategic media relationships ..read more

What if there was a way to use precision technology to optimize the benefits of medicine or vitamins? Our latest Move the Stairs Podcast guest, James Matuszewski, joined us to discuss nootropics and his precision medicine delivery method. Nootropics are considered any substance that has a positive impact on mental skills. Operating a business using technology that's unique but also relatively unknown to many, James explains why it's so important to meet the expectations of his consumers while balancing a tightrope of educating them about how the product works ..read more

How do you get your story picked up by local news stations all over the nation? Join us as Scripps News National's segment producer, Maya Saenz, reveals tactics that can help you earn placements you wouldn't know about unless you worked in media! These behind-the-scenes insights can help you develop everything from industry etiquette with reporters to an irresistible story offering that resonates with their viewers and your stakeholders. The latest episode of the Move the Stairs podcast is your gateway to turning media relations into a powerful ally for your brand ..read more

The 2020s have introduced us to many buzzwords and phrases like sustainability, organic, eco-friendly, and more, as brands try to connect with a more environmentally conscious consumer. However, when you peek behind the curtain, sometimes all is not what it seems. That's why we were so excited to speak with Stefanie Reiser, Founder and CEO of Acknowledge Farms, an organic, regenerative farm in Maryland's Pleasant Valley. Stefanie explains how her inspiration and acknowledgment of those who tended the very same land centuries before her have evolved into an ethos for her farm. This ideology she ..read more

When you pivot from finance to cannabis, it's easy to say you're not in it for the money. After all, the "Green Rush" is more than 10 years behind us. That didn't stop David Miller, Co-owner of Flow Gardens, from opening his hemp company at the height of the Covid-19 pandemic. He knows the state of cannabis is hard! From enduring market oversaturation, lack of regulation, and misinformation, his products and customer service must be top-notch! Learn how David embraces the Move the Stairs mentality by actively involving his loyal customers, embracing media inquiries, and using a strong foundati ..read more

Coverage in the press is a great tactic to supercharge your thought leadership while getting noticed by new consumers. Both of which are positive for your cannabis brand. Veteran journalist Omar Sacirbey of MJBizDaily joins us on today's episode of the Move the Stairs podcast to discuss how he chooses which business leaders to interview, large and small, for features, how these features move the needle for brands, and what company leaders should be doing now so that Omar calls them for story comment or profiles over the next 3-6 months ..read more

Delta-9 can be a scary term for CBD companies. Not Chris Fontes and his brand, Trojan Horse. In the early days of CBD legalization, his competitors zigged when it came to using the compound in marketing while he zagged. This created a niche but also a challenge to convince consumers and distributors that his operation was legal. As a long-time cannabis pioneer, Chris realized early how powerful it is for both sides of the cannabis plant to advocate for the same principles; education, regulation, and legalization. This rings true today, despite a rift between the two industries. Hear his though ..read more

When you operate in an industry where far more can go wrong than goes right, the financial side of business management is seldom a cakewalk. That's why we invited cannabis expert and reporter for Green Market Report, Jenel Stelton-Holtmeier to join us on the Move the Stairs podcast to discuss the economic status of the industry on the precipice of the Farm Bill and how principles of Brand Protection PR™ can help cannabis companies across all sectors in spite of current challenges ..read more