When was the last time you played the game of darts with your marketing? You invest $15k on an ad in an industry trade journal. You pray and hope the phone rings. You drop another $65k on a booth in another state for an industry trade show. You think Doug and his sales team might have some better luck this year than the last 5 years or so you’ve gone to the same industry trade show. They come back with “some” decent leads that generally don’t get “anywhere” or are the wrong types of leads in the first place. You spend another $20k on printing that fancy pitch deck ..read more

The shift of mobile consumption as consumer adoption grew has gone from 2007 up to today. The general public of all ages have gone through this major shift in the way they buy things and search for goods on mobile devices. You can see it each day as more and more consumers are speaking into their phones for questions and getting answers from Siri or Cortana, and now OpenAi’s ChatGPT bot. What’s different on desktop / laptop Google searches is that these new types of “conversational” searches is a whole new opportunity for companies to unlock an SEO Strategy first. Incorporate “Near M ..read more

Basic Search Engine Optimization (SEO) is fundamental and essential for any business looking to increase their sales through their website online. There is nothing mystical about it. In a nutshell, SEO is the process of altering a website’s code, content, and backlinks in an attempt to target the keywords that users typically enter into a search field on a major search engine such as Google or Bing. In several aspects, it is a simple quality control for websites. SEO includes both, creative and technical elements that are geared towards improving rankings, driving traffic, enhancing the bu ..read more

Manufacturing here in the United States use to be a key driver of economic growth from the 60s to the mid 90s. As “globalism” took hold; government policies started to help huge corporations with their offshoring efforts; it ultimately drove work overseas to China and other countries and killed the “small” town middle class throughout the United States. The remaining manufacturing companies in America scrambled to “fit” in to the new world order or worse yet…. Go Out Of Business!! As the digital marketing landscape started to take shape in the late 90s / 2000s, industries adapted t ..read more

Facebook Pay Per Click (PPC) Facebook Ads have been the go-to advertising platform along with SEO for local business owners who want to target and utilize the incredible population that the social network boasts in Florida. With over 1.79 billion users (3rd Qtr 2016), Facebook is the #1 social network. Facebook has been allowing brands, companies, and local businesses to tap into Facebook’s Advertising Network to reach their vast audience and customer data insights. Google AdWords tends to have more of a purchasing power intent vs. Facebook Ads. Facebook marketers can drive a better brand aw ..read more

As a business owner you or your in-house digital marketing team will need to stay on top of the ever-changing world of Local SEO. A couple years ago, you may have realized when searching on Google that the GIANT search engine once again changed how the SERPs (Search Engine Results Page) appeared on both mobile and desktops searches. Before in the past you would see paid AdWords above the organic listings as well as on the right side. These days, Google has removed all the ads on the right-hand side placement and added one more paid ad above the organic listings for a total of 4 ..read more

SEO Fort Lauderdale ilocal SEO helps local business owners achieve more results by building their online presence through a customized digital strategy that audits, implements, and delivers a yearly SEO roadmap that increases revenues by boosting qualified leads and website traffic. Schedule Consult ..read more

Every day we speak with business owners throughout South Florida with their marketing teams and always get the same question, “What is the main difference between SEO and SEM”? Search Engine Optimization (SEO) SEO or search engine optimization is the cornerstone of any business website that wants to get “found” on Google and other search engines. SEO is by far one of the hardest digital tactics to achieve as there are many factors including Google 200+ algorithms that take into account what gets ranked first on their search engine results pages (SERP). There are many different tactics to bui ..read more

What is Foursquare? Foursquare at one time was the go-to local search mobile app that helped users with their searches on topics about things to do as well as helping them discover new places in their cities. These recommendations were personalized based on the Foursquare user’s geo-location but also on their history on the app. The mobile app recommended places based on where you’ve been at, where you checked in to, but also where your friends have visited. Foursquare was founded in 2008 and currently has about 40 million users. How Does FourSquare SEO Help You? As Foursquare itself shi ..read more

Manufacturing here in the United States use to be a key driver of economic growth from the 60s to the mid 90s. As “globalism” took hold; government policies started to help huge corporations with their offshoring efforts; it ultimately drove work overseas to China and other countries and killed the “small” town middle class throughout the United States. The remaining manufacturing companies in America scrambled to “fit” in to the new world order or worse yet…. Go Out Of Business!! As the digital marketing landscape started to take shape in the late 90s / 2000s, industries adapted t ..read more