How can undercharging damage your business? While there are clear benefits of raising your prices, we tend to ignore the damage of undercharging. Undercharging impacts everything from your quality of life, to the perception potential clients have of your business. We break down 5 ways not charging enough can impact you and your business, and give some ways to start changing our mindset around what we charge. Main topics: Perceptions Sustainability Scaling and Experimenting Giving Back Main takeaway: Money cannot buy happiness, but it affords you a quality of life that gives you the ability t ..read more

What does it mean to be premium? How do you let that influence everything you do and provide to your clients? Brandi Hendrix, owner of Bayou City Pet Sitting, shares how she works hard to delight her clients in unexpected ways. From seeking out the latest information, to thinking through the problems her client’s face, Brandi wants the best for her clients. She shares how she implements GPS collars in her services and the impact that has on her business. Main topics: Converting services Falling into place Unexpectedly Different Using GPS collars Main takeaway: Don’t just strive to be a more ..read more

Once you have contact information from your lead magnet, what do you do with it? Use email to have a conversation with your customers. Email is a great marketing tool, but it can help your business in other ways, too. More than just a marketing ploy, email is a great way to build trust with your clients. We break down what kind of content to include, how to shape an email marketing campaign, and how often to use your list. Main topics: Making the lead magnet How often should you contact? What kind of content works? Legal and ethical obligations Nailing the subject line Main takeaway: Once so ..read more

Do you recognize the value of the skills you have? Most people get into a pet care because they find it ‘easy’ and are predisposed to excel. Ashley Carr, owner of Ashley’s Pawsome Pets, shares how she turned a natural skill into a business that has served clients with excellence sine 2014. Ashley gives her perspective on taking on challenges from regulations, and how she uses her community to adapt and strengthen her business. From hiring to training, Ashley walks through how she grows her team. Main topics Finding her talents Training staff Hiring a manager Facing challenges Main takeaway ..read more

What is a lead magnet and why should we be using them? Lead magnets are a way of getting information from your client, or potential client, in exchange for something valuable to them. There are best practices to be mindful of when implementing one, and things to avoid doing. We walk through the different types of lead magnets, how to promote them, and how to assess if they’re working for you or not. We also break down 5 easy to implement ideas for a lead magnet you can start using today! Main topics What is a lead magnet Why use one What make a good one 5 ideas for a lead magnet Main takeawa ..read more

How do you provide personalized care? Katie Kenton, owner of Katie’s Kennel, shares her experience of business growth. Katie is committed to focusing on her community and making connections with her clients. As a new mom, Katie has found a new way to balance her personal life and work, and works hard to stay in tune with what her brand is and the voice of her business. Main topics: Slow Growth Large number of employees At home boarding Hosting events Defining a ‘brand’ Main takeaway: You can’t grow unless you learn! About our guest: Katie has a long history of trying to figure out what made ..read more

What does your marketing say about you? Not only does our messaging need to attract clients, it also needs to repel some as well. By being up-front and honest about who you are and what you do, you’ll have potential clients realize you’re not a good fit before they even contact you. The power of your messaging means you have to be very intentional about what you’re putting out. Main topics: Not being for everyone Having a strong brand Backfire from bad messaging Repel marketing Main takeaway: Repel marketing isn’t something most of us think about, or implement. It’s about being hones ..read more

Finding your niche is a great way to establish yourself as an expert and the “go to” company for that need. It also means dealing with much more particular, and sometimes demanding, clients. Lauri Partanio, owner of Professional Pets Florida LLC, has made it her mission to meet the needs of medically needy and senior pets. Lauri explains the way she’s partnered with pet-friendly companies to grow awareness and be a memeber of her community. She also shares how she has implemented lockboxes for her clients, and the freedom it brings. Main topics: Why find a niche Partnerships Lockbox poli ..read more

Have you ever wanted to give up on your business? Challenges happen, no matter how long you’ve been in business. Facing challenges means assessing how we are doing, so we can handle it appropriately. When we start feeling like quitting and giving up on our business, there are things we can walk through to gain clarity. We break down six things to ask yourself and work through and why you should not isolate yourself in times of struggle. Main topics: Facing challenges Connect with your why Finding joy Celebrate small wins Do what’s best for you Main takeaway: Your business is yours to do what ..read more

How do we secure both commitment and appropriate compensation from our clients? Kathryn Burge, owner of Lake Oswego Petsitting, joins the show today to share her onboarding process and what it takes to get a commitment from clients. Kathryn breaks down how to take a hard look at your business and ask, “What’s changed?” to make sure we are getting the most out of our business. She has learned the power of setting boundaries, and why charging for your time helps set yourself up for success. Main topics: What does ‘concierge’ mean Finding balance Valuing your time Shifting services Handling pric ..read more