Smart Insights Blog
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Our daily advice & updates on digital marketing cover the most important developments that are important to business marketers & business owners. Smart Insights is an online marketing training platform that helps marketers plan, manage and optimize their marketing using guides, playbooks & e-learning modules.
Smart Insights Blog
3w ago
Using GenAI RAG techniques to support marketing strategy development Since I’ve been involved in digital marketing from when we used to call it Internet Marketing, I’ve always been keen to help businesses use a more strategic approach. I believe it’s …..
The post How can AI be used for Digital Marketing Strategy and Planning appeared first on Smart Insights ..read more
Smart Insights Blog
2M ago
6 Trends and the latest practical innovations which will change marketing in the year(s) ahead We all now know that Generative AI (Gen AI) has already made a huge impact on marketing and the wider world. Yet it will grow …..
The post AI Marketing Trends in 2025 appeared first on Smart Insights ..read more
Smart Insights Blog
3M ago
An example of reviewing your marketing capabilities using the McKinsey 7S framework The McKinsey 7S model is a useful framework for reviewing an organization’s marketing capabilities from different viewpoints. Developed by Tom Peters and Robert Waterman during their tenure at …..
The post How to use the McKinsey 7S model in marketing appeared first on Smart Insights ..read more
Smart Insights Blog
3M ago
Dr Dave Chaffey’s practical review of the marketing trends that will matter for B2C and B2B marketers in 2025 I’ve been writing reviews of the latest digital marketing innovations for well over 10 years now; spurred on since they seem …..
The post 10 Actionable Digital Marketing Trends for 2025 appeared first on Smart Insights ..read more
Smart Insights Blog
9M ago
Discover how a customer experience strategy that enhances digital experiences across all touchpoints can help build brand loyalty and improve ROI In today’s fast-paced digital world, providing a seamless customer experience strategy is no longer a luxury but a necessity. …..
The post How to create a customer experience strategy across the full lifecycle appeared first on Smart Insights ..read more
Smart Insights Blog
9M ago
If you're using AIDA, DRIP, To/Mo/BoFu, STP, or any marketing mix models, but not integrating RACE, you may be missing out At Smart Insights, we are proud to champion our internationally acclaimed, practical, strategic RACE Framework of Plan, Reach, Act, …..
The post Integrating the RACE Framework to improve your marketing strategy appeared first on Smart Insights ..read more
Smart Insights Blog
9M ago
An example of how to structure a digital marketing strategy plus examples from other sectors We launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to …..
The post RACE digital marketing strategy example appeared first on Smart Insights ..read more
Smart Insights Blog
9M ago
Prompt AI-generated campaign insights on marketing strategy, optimization, audience analysis, and performance metrics We all know that feeling of staring at a blank screen. Maybe you have an idea but you don't know how to articulate it. Or maybe you're …..
The post How to create a marketing campaign plan with ChatGPT [4 steps] appeared first on Smart Insights ..read more
Smart Insights Blog
11M ago
Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical …..
The post How to use Standard Operating Procedures (SOPs) for marketing appeared first on Smart Insights ..read more
Smart Insights Blog
11M ago
Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure …..
The post Creating an integrated marketing strategy with the RACE Framework appeared first on Smart Insights ..read more