How to use Standard Operating Procedures (SOPs) for marketing
Smart Insights Blog
by Dave Chaffey
3w ago
Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical ….. The post How to use Standard Operating Procedures (SOPs) for marketing appeared first on Smart Insights ..read more
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Creating an integrated marketing strategy with the RACE Framework
Smart Insights Blog
by Simon Swan
1M ago
Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure ….. The post Creating an integrated marketing strategy with the RACE Framework appeared first on Smart Insights ..read more
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The best Generative AI tools for writing marketing plans and strategies?
Smart Insights Blog
by Dave Chaffey
2M ago
From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you'll know, 'GenAI' rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other ….. The post The best Generative AI tools for writing marketing plans and strategies? appeared first on Smart Insights ..read more
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6 categories of laws on social media and digital content marketing
Smart Insights Blog
by Dave Chaffey
2M ago
Guidance on the latest digital media legal compliance legislations for social media and online marketing As marketers, we create social and digital content which are published across a diverse range of media. From mobile apps, AMPS, and websites, to emails, ….. The post 6 categories of laws on social media and digital content marketing appeared first on Smart Insights ..read more
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Digital advertising trends: Cookieless advertising is coming, are you ready for it?
Smart Insights Blog
by Expert commentator
5M ago
How will cookieless advertising work? What actions do businesses need to take to future-proof their advertising plans? Cookieless advertising: a quiet earthquake? When Google first announced the deprecation of third-party cookies in Chrome, it quickly became the talk of the ….. The post Digital advertising trends: Cookieless advertising is coming, are you ready for it? appeared first on Smart Insights ..read more
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Example of how to structure a Go-To-Market (GTM) Strategy plan – template download
Smart Insights Blog
by Dave Chaffey
5M ago
Our GTM plan template structured using RACE designed for small businesses and startups You may have heard people talking about their ‘Go To Market Strategy’ and wondered how this type of plan differs from other classical types of marketing plans. ….. The post Example of how to structure a Go-To-Market (GTM) Strategy plan – template download appeared first on Smart Insights ..read more
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Example – How to structure an AI for marketing governance policy
Smart Insights Blog
by Dave Chaffey
5M ago
Why agreeing on a policy for how AI is used in marketing is an essential part of the future marketing playbook for all businesses ChatGPT has thrust Generative AI into prominence for marketers and many others whose activities involve content ….. The post Example – How to structure an AI for marketing governance policy appeared first on Smart Insights ..read more
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How best to learn marketing skills in 2024?
Smart Insights Blog
by Amelia Cooper
6M ago
Our recommended process and tools to help you grow your marketing career with strategic skill development As marketers, we understand how challenging it can be to keep all your plates spinning. You’re trying to manage your day job, while staying ….. The post How best to learn marketing skills in 2024? appeared first on Smart Insights ..read more
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Using the 70:20:10 rule in your digital marketing
Smart Insights Blog
by Dave Chaffey
6M ago
How to use the power of the 70:20:10 rule as a marketing model to prioritize your digital marketing strategy With new marketing tools and techniques available to us almost daily, it can be difficult to know where to prioritize your ….. The post Using the 70:20:10 rule in your digital marketing appeared first on Smart Insights ..read more
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Fourteen Critical Challenges in User-Centered Design and How Businesses Can Overcome Them
Smart Insights Blog
by Dave Chaffey
6M ago
With a focus on website and mobile app design In the digital age, the importance of user-centered (UX) design in creating successful services, including websites, cannot be overstated. However, many businesses still find themselves grappling with effectively implementing UX principles. ….. The post Fourteen Critical Challenges in User-Centered Design and How Businesses Can Overcome Them appeared first on Smart Insights ..read more
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