Discover how a customer experience strategy that enhances digital experiences across all touchpoints can help build brand loyalty and improve ROI In today’s fast-paced digital world, providing a seamless customer experience strategy is no longer a luxury but a necessity. ….. The post How to create a customer experience strategy across the full lifecycle appeared first on Smart Insights ..read more

If you're using AIDA, DRIP, To/Mo/BoFu, STP, or any marketing mix models, but not integrating RACE, you may be missing out At Smart Insights, we are proud to champion our internationally acclaimed, practical, strategic RACE Framework of Plan, Reach, Act, ….. The post Integrating the RACE Framework to improve your marketing strategy appeared first on Smart Insights ..read more

An example of how to structure a digital marketing strategy plus examples from other sectors We launched Smart Insights in 2010, to help marketers develop digital marketing strategies, since we saw that many businesses faced the challenge of where to ….. The post RACE digital marketing strategy example appeared first on Smart Insights ..read more

Prompt AI-generated campaign insights on marketing strategy, optimization, audience analysis, and performance metrics We all know that feeling of staring at a blank screen. Maybe you have an idea but you don't know how to articulate it. Or maybe you're ….. The post How to create a marketing campaign plan with ChatGPT [4 steps] appeared first on Smart Insights ..read more

Do you, or your organization use SOPs for digital marketing activities? You may not have heard of SOPs, since the technique seems to be more widely used in the US and in markets where the sales process is more technical ….. The post How to use Standard Operating Procedures (SOPs) for marketing appeared first on Smart Insights ..read more

Why use a framework to create an integrated marketing strategy? I believe that implementing a digital marketing strategy framework to follow is essential to ensure the success of your integrated marketing strategy. Importantly by agreeing on a marketing plan structure ….. The post Creating an integrated marketing strategy with the RACE Framework appeared first on Smart Insights ..read more

From the obvious tools like ChatGPT and Google Gemini to the less obvious like Perplexity, Pi, Poe and more! As you'll know, 'GenAI' rose to prominence with the launch of ChatGPT from OpenAI in late 2022. Since then, many other ….. The post The best Generative AI tools for writing marketing plans and strategies? appeared first on Smart Insights ..read more

Guidance on the latest digital media legal compliance legislations for social media and online marketing As marketers, we create social and digital content which are published across a diverse range of media. From mobile apps, AMPS, and websites, to emails, ….. The post 6 categories of laws on social media and digital content marketing appeared first on Smart Insights ..read more

How will cookieless advertising work? What actions do businesses need to take to future-proof their advertising plans? Cookieless advertising: a quiet earthquake? When Google first announced the deprecation of third-party cookies in Chrome, it quickly became the talk of the ….. The post Digital advertising trends: Cookieless advertising is coming, are you ready for it? appeared first on Smart Insights ..read more

Our GTM plan template structured using RACE designed for small businesses and startups You may have heard people talking about their ‘Go To Market Strategy’ and wondered how this type of plan differs from other classical types of marketing plans. ….. The post Example of how to structure a Go-To-Market (GTM) Strategy plan – template download appeared first on Smart Insights ..read more