Every top-producing listing agent we know agrees that there are only three things agents need to do to win every listing appointment: 1. Be prepared, 2. Be prepared, and 3. BE PREPARED. Everything else is window dressing. A listing appointment checklist is one way to keep you on track. Of course, for newer listing agents who can’t brag about their past success, preparing for a listing appointment can be very stressful. That’s why we asked some of the most successful listing agents we know to tell us what they do to prepare for listing appointments. They provided a ton of hard-won knowledge ..read more

Let me be blunt. Most home buyers can be cheap. Not frugal, not careful with money. Cheap. They don’t just want a good deal—they want a great deal. They're a salesperson’s worst nightmare. If you’re a buyer’s agent, you’re probably already dealing with difficult homebuyers 20 times a day. As a real estate agent in Singapore, I got to see just how frustrating it is to work with difficult people. Most homebuyers who showed up to my office came armed with well-intentioned but laughably inaccurate articles that promised them “Million Dollar Listing” apartments on “2 Broke Girls” budget ..read more

In 2010, I left real estate to start real estate coaching. Because I went from homeless to a six figure income in just 11 months, I assumed helping other agents to make 6 figures would be easy. Yet four years later, my agents had the same incomes as the day we opened. Until we started recruiting. That made me realize that recruiting real estate agents would be essential to my agent clients' success, and we needed to be the best at it. While I’ve since gone on to help many agents, the process was by no mean easy. The biggest lesson learned: You must have a strategic plan and know ho ..read more

If you’re a buyer’s agent still struggling to make the leap to listing agent, blaming the market is perfectly reasonable. We get it. It’s rough out there. But excuses won’t fill your CRM with leads. If you want to build a sustainable real estate career, you need to learn how to get listings no matter what the market is doing. The process is simple, but not easy: Target homeowners with a compelling offer, then convince them you can get them the best price in the shortest amount of time with the least amount of stress. Luckily, I am here to help. I used my real estate sales and marke ..read more

Real estate ads should do more than just make your phone ring. If you put in the time and effort to really connect with your local community, your ads can actually help build your personal brand to market you as the go-to real estate expert in your farm area. They are that powerful! To help inspire you to create ads that make your phone ring and help build your brand, we put together this freshly updated list of 28 examples of clever real estate ads for 2024. You’ll also get our analysis of the ad’s lead magnet, copy, and design to prove making great ads isn’t as hard as you think ..read more

Looking to buy real estate leads? Well, you’re in luck because there are plenty of companies that want to sell them to you. However, it can be challenging to find the lead generation company with the right strategy for your business. Real estate isn’t a one-size-fits-all industry, and your paid lead generation plan shouldn’t be either. That’s why I’m not just recommending one top pick, but rather eight of our favorite places to buy real estate leads. For this buyer’s guide, I used my experience as an agent, coach, and tech expert to review dozens of paid real estate lead generation companies ..read more

Real estate negotiation sounds easy on paper, but in practice even small mistakes can sink deals. You need to understand psychology, strategy, and a shifting market to get the best outcome for your clients. Not easy! That’s why I decided to write this guide to real estate negotiation. In this guide, I asked industry luminary Ryan Serhant and top agents from Douglas Elliman to add in their best negotiation strategies for 2023. Since we know you’re busy, we only included actionable tips you can start using today. Want to become a better negotiator? Grab a cup of coffee, turn off your phone, an ..read more

Real estate negotiation sounds easy on paper, but in practice even small mistakes can sink deals. You need to understand psychology, strategy, and a shifting market to get the best outcome for your clients. Not easy! That’s why I decided to write this guide to real estate negotiation. In this guide, I asked industry luminary Ryan Serhant and top agents from Douglas Elliman to add in their best negotiation strategies for 2023. Since we know you’re busy, we only included actionable tips you can start using today. Want to become a better negotiator? Grab a cup of coffee, turn off your phone, an ..read more

Let’s face it, using your own DIY real estate photos in your listings is risky. Chances are you’re not a professional photographer, you don’t have amazing gear, and well—real estate photography is not as easy as it looks. If you’re reading this, you’ve probably decided to learn how to take real estate photos the right way—yielding pro-level results that will impress agents and buyers on both your local MLS and on listing portals like Zillow or Property Guru. We curated this list of the best real estate photography tips from experts across our industry to help you level up your skills. Real ..read more

Most of the producing agents I talk to these days are miserable. Sure, they close 10 to 15 deals a year, have a solid lead generation strategy, and many of them make good money. Some even make great money. So why are they so miserable? Simple. Their business is plateauing and they can’t figure out how to scale. This is when I usually tell them they need to hire a real estate virtual assistant. Here’s the excuse I almost always hear next: “But I can’t afford to hire anyone!” Well, can you afford $5 per hour if it meant you would double your gross commission income (GCI) next ..read more