#S3E11 Shelf Impactors™ 'Food and Drinks Trends for 2023 and beyond' with Mark Grey and Lisa Hastings. BRAND NEW YEAR - Means BRAND NEW Trends... Mark and Lisa discuss what they're anticipating and noticing in the world Foods and Drinks for the coming year: 1. SPACE FOOD - To infinity and beyond - What will be we packing in our outer galactic hampers? 2. CBD products - Will we see the CBD drinks grow in the NO/LOW Category 3. FOOD AND DRINK BRANDS IN THE METAVERSE - Pixel flavour?! - How will virtual experiences inform physical food and drinks products? 4. THE EVER GROWING NO/LOW CATEGORY - He ..read more

#S3E10 Shelf Impactors™ Guest Episode - John Dalziel with Lisa Hastings Lisa takes the reigns in this podcast episode and is joined by the inspiring guest, Marketing Strategist - John Dalziel We all want to BE BRAVE From creatives coming up with the wackiest ideas - social media wanting us all to be GAME CHANGERS - Businesses saying they think and act Brave. 1. BRAVERY Define... 2. ARE YOU BRAVE? Lisa and John discuss their brave moments! 3. ARE BRANDS LOSING THIER BRAVE HEART? In the middle of the pandemic it seemed easy to take risks (we may lose everything anyway, from career swaps, start u ..read more

#S3E09 Shelf Impactors™ 'November Challenge Update' with Mark Grey and Lisa Hastings. 1. NOVEMBER CHALLENGE UPDATE - Lisa and Mark discuss their challenges for November and how they're tracking: • Mark - Carnivore diet for the month (AGAIN!) and 1x30 minute sketch per day (based on our word of the day)! • Lisa - Cold showers daily for the month and 1x15 minutes per day creative writing (based on our word of the day)! 2. FOOD TRENDS FOR 2023 (Setting the scene for the next podcast) Mark and Lisa touch on the subject of the upcoming podcast and skim the surface of some upcoming trends which ..read more

#S3E08 Shelf Impactors™ 'Design Awards - are they worth it?' with Mark Grey and Lisa Hastings. 1. OUR THOUGHTS ON DESIGN INDUSTRY AWARDS - Do they favour big names over boutique design houses? 2. WHY ARE DESGIN AWARDS IMPORTANT? - Do they add value to the designer/ agency 3. WHY WE SHOULD NOT DESIGN JUST FOR AWARDS - Unproductive approach to design brief - Compromised goals 4. NOVEMBER CHALLENGE - Mark and Lisa define their challenges for the month of November --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: W ..read more

#S3E07 Shelf Impactors™ Guest Episode - Matt Essam with Lisa Hastings How to market yourself as a creative and win those dream clients! KEY AREAS OF DISCUSSION: SALES AND MARKETING (For Creative Agencies) 1. DEFINITIONS Marketing, Sales, Branding, let’s just pull them apart - why they need each other to survive. 2. A BIT DEEPER Freelance v Agency - what is holding great talent back from attracting new clients? Is it just about winning business, earning the most money, doing great work - and how best can agencies drive that? 3. TIPS AND TRICKS Ways to discover what actually drives us, and what ..read more

#S3E06 Shelf Impactors™ 'Creative Networking - Do's and Don'ts' with Mark Grey and Lisa Hastings. 1. HOW IMPORTANT IS NETWORKING IN OUR INDUSTRY? – What does networking mean to us – What are our experiences 2. BUILDING YOU CURRENT NETWORK – How to keep you network informed, interested and engaged – Our advice on network building 3. QUALITY OVER QUANTITY – When first starting to build a network - how do you chose between quality over quantity? 4. 5 KEY WAYS TO NETWORK - Some insights and recommendations --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https ..read more

#S3E05 Shelf Impactors™ 'I want it NOW!' with Mark Grey and Lisa Hastings. 1. THE WORLD OF NOW!… - Digital shopping is getting faster and more targeted
 - Digital commerce continuously adapting
 - Shopping within social media - The impact - death of the Highstreet, buy now pay later 2. CONNECTED TV!
 - TV shows using shoppable content - linking viewers to retailers via onscreen prompts
 - Could services like Netflix look to offer on-screen buying. 4. MAKE IT EASY AND PEOPLE WILL BUY - In consumer terms keeping the number of clicks to buy to an absolute minimum is the key!
 - Amazon’s BUY NOW b ..read more

#S3E04 Shelf Impactors™ Guest Episode with Simon Dixon - Dixon Baxi with Lisa Hastings How to Inspire Optimism and Change Mindsets KEY AREAS OF DISCUSSION: 1. DIXON BAXI STUDIO LIFE The studio and the work beyond it... 2. CREATIVE SAVES THE WORLD Thinking beyond what exists, pushing through the uncomfortable, where you don’t know what the answer is - are the most exciting or rewarding down the line. Do you think Creativity saves the world? What got you into the industry - and what are you aiming to give back? 3. TIPS & TRICKS Give us some ways to challenge ourselves What IS Brave, how do w ..read more

#S3E03 Shelf Impactors™ 'Agency Adaption' with Mark Grey and Lisa Hastings. 1. AGENCIES ADAPTING TO CHANGE - Are Design/ Creative Agencies adapting and changing to serve the new world or working for their teams - What do you offer your teams - - Are talent pools being lost/ losing out due to industry inconsistencies? - What can agencies offer to entice teams back into the workplace 2. IS THERE A RIGHT OR WRONG WAY? - What are our experiences of this over last two years since Covid - What would like to see within the industry? --------------------------------- Shelf Impactors™ Podcast: LinkedIn ..read more

#S3E02 Shelf Impactors™ 'Mindfulness 2.0' with Mark Grey and Lisa Hastings. Mark and Lisa reach back 3 years to when they last spoke about Mindfulness (S1EP09). They cover some old ground and discuss if their perceptions have changed on some of the key focusses for Mindfulness: SLEEP, NUTRITION, DAILY ROUTINES, RESEARCH/ READING, & MENTORS! 1. MINDFULNESS 2.0 - Have you attitudes changed? Has the Pandemic caused us to overthink? - Is Mindfullness now taking away our productivity? - POST PANDEMIC - how do we feel about our own approach to Mindfulness? 2. PILLARS OF MINDFULLNESS 3. MEDITATIO ..read more