#S3E15 Shelf Impactors™ 'Wanna be a Freelancer?' with Mark Grey and Lisa Hastings. SO YOU'RE THINKING ABOUT TURNING FREELANCE? Mark and Lisa unpick what it is to be freelance designer, discussing the highs and the lows. 1. WHAT IS A FREELANCER? - What does it the term mean to Mark and Lisa? 2. EXPERIENCES OF BOTH BEING AND USING FREELANCERS - Mark and Lisa share their experiences of the world of Freelancers 3. JUGGLING FREELANCE WORK AND YOUR OWN CLIENT WORK - Mark discusses how he manages both sides of the coin, sharing his strategy for a harmonious approach 4. DID THE PANDEMIC BENEFIT THE WO ..read more

#S3E14 Shelf Impactors™ Guest Episode - Chris Do with Lisa Hastings Lisa catches up with one of our favourite globe trotting guests Chris Do. Following on from our Shelf Impactors convo with Chris (2 years ago!), Lisa grabs a quick update chat in with Chris discussing what's he's up to right now and his thoughts around: KEY AREAS OF DISCUSSION: 1. WHAT CHRIS BEEN UP TO SINCE WE LAST SPOKE? 2. BEING VULNERABLE Is being vulnerable essential in todays world to connect with people better? Can we be too vulnerable? 3. BEING AUTHENTIC Lisa and Chris discuss what it means to be authentic ..read more

#S3E13 Shelf Impactors™ 'Chat GPT - Where are we going?' with Mark Grey and Lisa Hastings. CHAT GPT What is it? What have we tried? What is it good for? Will it remove the role of writers, researchers? Smart answer no - it is just a tool. 1. HAVE WE ADOPTED CHAT GPT YET? - Are we seeing a place for it in the creative tool box - How are we using it right now? 2. THE SOCIAL GENERATIONS OF THE WESTERN WORLD - As 'Gen Z' are likely to be the power used of this technology from the outset, just who are the 'Gen Z's' - For ease of conversation and to help Mark's confusion - a quick breakdown of the g ..read more

#S3E11 Shelf Impactors™ 'Food and Drinks Trends for 2023 and beyond' with Mark Grey and Lisa Hastings. BRAND NEW YEAR - Means BRAND NEW Trends... Mark and Lisa discuss what they're anticipating and noticing in the world Foods and Drinks for the coming year: 1. SPACE FOOD - To infinity and beyond - What will be we packing in our outer galactic hampers? 2. CBD products - Will we see the CBD drinks grow in the NO/LOW Category 3. FOOD AND DRINK BRANDS IN THE METAVERSE - Pixel flavour?! - How will virtual experiences inform physical food and drinks products? 4. THE EVER GROWING NO/LOW CATEGORY - He ..read more

#S3E10 Shelf Impactors™ Guest Episode - John Dalziel with Lisa Hastings Lisa takes the reigns in this podcast episode and is joined by the inspiring guest, Marketing Strategist - John Dalziel We all want to BE BRAVE From creatives coming up with the wackiest ideas - social media wanting us all to be GAME CHANGERS - Businesses saying they think and act Brave. 1. BRAVERY Define... 2. ARE YOU BRAVE? Lisa and John discuss their brave moments! 3. ARE BRANDS LOSING THIER BRAVE HEART? In the middle of the pandemic it seemed easy to take risks (we may lose everything anyway, from career swaps, start u ..read more

#S3E09 Shelf Impactors™ 'November Challenge Update' with Mark Grey and Lisa Hastings. 1. NOVEMBER CHALLENGE UPDATE - Lisa and Mark discuss their challenges for November and how they're tracking: • Mark - Carnivore diet for the month (AGAIN!) and 1x30 minute sketch per day (based on our word of the day)! • Lisa - Cold showers daily for the month and 1x15 minutes per day creative writing (based on our word of the day)! 2. FOOD TRENDS FOR 2023 (Setting the scene for the next podcast) Mark and Lisa touch on the subject of the upcoming podcast and skim the surface of some upcoming trends which ..read more

#S3E08 Shelf Impactors™ 'Design Awards - are they worth it?' with Mark Grey and Lisa Hastings. 1. OUR THOUGHTS ON DESIGN INDUSTRY AWARDS - Do they favour big names over boutique design houses? 2. WHY ARE DESGIN AWARDS IMPORTANT? - Do they add value to the designer/ agency 3. WHY WE SHOULD NOT DESIGN JUST FOR AWARDS - Unproductive approach to design brief - Compromised goals 4. NOVEMBER CHALLENGE - Mark and Lisa define their challenges for the month of November --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https://www.linkedin.com/company/shelf-impactors Lisa Hastings: W ..read more

#S3E07 Shelf Impactors™ Guest Episode - Matt Essam with Lisa Hastings How to market yourself as a creative and win those dream clients! KEY AREAS OF DISCUSSION: SALES AND MARKETING (For Creative Agencies) 1. DEFINITIONS Marketing, Sales, Branding, let’s just pull them apart - why they need each other to survive. 2. A BIT DEEPER Freelance v Agency - what is holding great talent back from attracting new clients? Is it just about winning business, earning the most money, doing great work - and how best can agencies drive that? 3. TIPS AND TRICKS Ways to discover what actually drives us, and what ..read more

#S3E06 Shelf Impactors™ 'Creative Networking - Do's and Don'ts' with Mark Grey and Lisa Hastings. 1. HOW IMPORTANT IS NETWORKING IN OUR INDUSTRY? – What does networking mean to us – What are our experiences 2. BUILDING YOU CURRENT NETWORK – How to keep you network informed, interested and engaged – Our advice on network building 3. QUALITY OVER QUANTITY – When first starting to build a network - how do you chose between quality over quantity? 4. 5 KEY WAYS TO NETWORK - Some insights and recommendations --------------------------------- Shelf Impactors™ Podcast: LinkedIn: https ..read more

#S3E05 Shelf Impactors™ 'I want it NOW!' with Mark Grey and Lisa Hastings. 1. THE WORLD OF NOW!… - Digital shopping is getting faster and more targeted
 - Digital commerce continuously adapting
 - Shopping within social media - The impact - death of the Highstreet, buy now pay later 2. CONNECTED TV!
 - TV shows using shoppable content - linking viewers to retailers via onscreen prompts
 - Could services like Netflix look to offer on-screen buying. 4. MAKE IT EASY AND PEOPLE WILL BUY - In consumer terms keeping the number of clicks to buy to an absolute minimum is the key!
 - Amazon’s BUY NOW b ..read more