When data exposing gender-based pay disparities in over 5000 organisations goes public, it triggers intense scrutiny and debate. But how do major businesses and media outlets respond to this revealing information? The WGEA’s use of ABS data on February 27th brought Australia’s major businesses under public and media scrutiny. This data highlighted issues like overtime discrepancies and gender imbalances. Underperforming companies, including major employers like Qantas and Telstra, faced media scrutiny post-data release and ahead of International Women’s Day. While the report encourages reforms ..read more

The Conversation of Sport: Representation of Women in Sports Coverage 2022-23 Isentia, a leading provider of media intelligence and analysis services, is proud to announce the launch of “The Conversation of Sport: Representation of Women in Sports News Coverage,” in partnership with the Office of Women in Sport and Recreation. This research aims to bring awareness to gender inequality in sports, and attention to address the underrepresentation of women in sports media. The purpose of this research is to establish a baseline of the current coverage of women’s sport and women in sport in Victo ..read more

The story around supermarket prices has been evolving for a number of months, finally reaching an inflection point as the Woolworth’s CEO appeared in a challenging interview with Four Corners and then announced his upcoming retirement only two days later.This chain of events underscores the critical importance of understanding the connections made by broadcast media, as they can significantly influence public perceptions and shape the narrative surrounding key industry players. Australia: Woolies CEO interview mishap byu/AliJDB inPublicRelations It was only the latest in a series of media it ..read more

Data-driven PR is a key driver of targeted communications strategies, but the strategy isn’t solely dependent on the large volumes of data being hosted online. The real challenge lies not in quantifying the abundance of information but in our ability to unearth actionable insights from this virtual goldmine. In this web of stakeholder engagement, the true art lies in analysing and applying the wealth of intelligence buried within. Data lakes are essential for tech businesses but don’t get bogged down by the amount of information. The goal is to sort through the maze of data, merging differen ..read more

The sports media landscape has long grappled with gender imbalance in coverage, limiting the representation of women’s achievements and stories. A reference group put together by Sport New Zealand, including sports leaders and academics, concluded that the largest driver of visibility for sport is media coverage. Sport New Zealand recognised the need for a transformative change and commissioned Isentia’s Insights team to produce an ongoing annual report delving into these critical issues.  The challenge was to uncover actionable insights that could reshape the narrative around women in sp ..read more

Drawing from the trajectory of Bluey, a children’s TV show that has captivated audiences across the globe, we delve into the realm of reputation management, unravelling the complexities that PR and communications professionals encounter in today’s dynamic landscape.  In today’s digital era, where people can freely share their opinions about a brand anytime and anywhere, maintaining a positive reputation means protecting your image and meeting the expectations of your audience, by staying aligned with the values of the communities you engage with. Looking at four years of web search, onl ..read more

The rising cost of living is not just an issue in Australia but a global concern that affects countless individuals, with people facing the daunting challenge of affording basic necessities while striving to maintain a decent standard of living. It’s a topic that can touch a nerve for many, but it’s also a dynamic conversation that drives the media, public opinion, and individual experiences.  What’s driving the cost of living concerns? A range of factors are driving the cost of living in Australia, with some having more of an impact than others. Using data from our sister company, Pulsa ..read more

Organisations today face the challenge of balancing business goals and environmental, social, and governance (ESG) responsibilities amidst growing sustainability awareness and social media misinformation. PR and communications professionals are instrumental in this process, developing and executing effective communication strategies for ESG initiatives. They also play a pivotal role in ensuring ESG communications are authentic, transparent, and in line with organisational values and actions. Who’s driving the ESG conversation? Using media intelligence, you can learn who is driving the ESG con ..read more

Media’s Lens: Framing the FIFA Women’s World Cup Narrative The FIFA Women’s World Cup has taken centre stage as well as global communication strategies, drawing global attention as the media employs key themes to shape perceptions and illuminate the tournament’s core values. From Viewing & Enjoying to Women in Sports, Rankings, Cultural Inclusivity and Representation, Marketing and Advertising, Community and Economy, these themes underscore the event’s significance, lofty ambitions, and the collective aspiration for soccer’s unifying power.  The media focuses on the excitement surrou ..read more

For every conversation that we have, a compelling story becomes the link between you and your audience. When your stories resonate and relate, the audience will take notice. To do that, you need to understand the relationship between your brand and its audience and the conversations that grow from that link. Finding those talking points gives you an insight into the types of audiences that follow your brand.  These conversations and communities allow you to identify and understand your audience on a deeper level. Building on this strong relationship, your brand’s stories remain consiste ..read more